产品生命周期 实例 ppt

LOGOPage2SanLuhistorySanLuinterpretation：Deer,goodwisdom,mechanismandbrave,auspiciousandvigorous,hasenjoyedthelegendaboutthedeer,alsohasalotof.Inshijiazhuang,theeastisthewesthaswonadeer,southofdeer.Also,everyplacehasabeautifullegend,shijiazhuang,whichislocatedinthecentralSanLuSanLuessence,takeSaLu,SanLugroupalsoSanLuborrowtheelves.Accordingtothehistoricalreasonhouyue:qinthedeer.Allthealtogether.Thedeerperson.。一、Fromscratch,establishesthedevelopmentofdairycooperativebasis.•SanLugrouppredecessorisin1956wasestablishedonFebruary16,by18raiseanimalsintothinkingof45membersinshijiazhuang,hebeiorganizeddairyproductioncooperativeshappiness.In1960,cooperative,adairy,afterseveralNaiYangrenamed,becomethebiggestdairyfarmsofshijiazhuang.Inthisperiod,theproductionandoperationofenterprisesisstillagricultureproduction,theproductsarealmostmilk.In1964,dairysuccessfullydevelopedthenewshijiazhuangwholesweetmilkpowder,maineconomicindexreachedthestandard,fillintheblankofshijiazhuangdairy.•In1968,enterprise.Acowisraisedinestablishingacompletemanagementsystem,powderprocessingequipmentstooperatefromalreadymasteredthebasictechnology,Twoisintroduced,includingcommercialTianWenHuaofcollegestudentsandtechnicalpersonnel,formedabackbonetroop,enterprise'stalentbasetoaccumulate,Threeyearsofoperationiscompletedthecowprimitiveaccumulationofcapital,therenewalofthematerialbasis.In1973,throughtechnicalresearchanddevelopmentofacompletesuccess,milkpowdercoatingproductelineproductiondoubled,whilemilkqualityimprovedmarkedly,thedevelopmentoftheenterprise,themorebig,dairymilkfactorywasrenamedshijiazhuang.In1974,haveahighprofitsforenterprisestodevelopnewproducts,thehose.Enterprisesrealizedbysectortodairyindustryofchange.二、Theindustrializationoperation,realizethefirstleapAfterthethirdplenarysession,shijiazhuangmilkfactorytograbopportunitiesfordevelopment,strengthenthedevelopmentofresearch.In1980,thestrengtheninghosetrialproductionhoseparticlesproductssellmorethan20provinces,SanLubecomenationalattentionbrand.In1983,theoriginalstoneJunemeetingheldmilkpowder,milkfactory,strivetobecomemilkpowderisoneofthepilotenterprise,inNovember,test,andthesuccessofthequalifiedproductsproducedbylistedcompanies,thestonemilkpowderdesignatedproductionenterprise.MilkpowderlaterSanLusoonbecamethemainstayofproduct,itisSanLucareersuccessfullytrial-producedlaidafoundation.Between1980and1985,isacomprehensiveenterprisedevelopmentforsixyears.Enterprisevariouseconomicalindex,fixedassetinvestmentgrowth,takingmultiplemodernscale,initiallyformedfromcowsraisedtodairyproductsprocessingcomprehensiveone-stopproduction.In1984,milkfactorywasrenamedapproveddairycompany.Shijiazhuang,Withtheinfantmilkpowdermarketgraduallymature,andproductstructure,SanLuproductappearedtosolvetheshortage,restrictthedevelopmentoftheenterprise,1986tomangedairy-industrycompanyastheleaderofshijiazhuangtransverseeconomicorganizationjointcorporationexistedinshijiazhuang,dairycowsandgraduallytookthecountryside,milk,thefirststeptocreatecowSanLu+farmhouseholdsfeedingmanagementmodeofChinadairyarevolution,alsomakethedevelopmentachievedSanLufirstleap.三、Implementationofcapitaloperation,thesecondleap.•In1993,theSanLupowderproductionhasgrownthroughoutthefirst,butisfacingthemarketsituation,enterprise'sproductioncapacity,therefore,tolimitagainagainSanLucoremanagementinnovation,withbrandforboldflags,withcapitaloperation,collectivizeddirection.Since1993,successivelyinmanybusinessdifficulties,lackofscaleenterprise,helpthejointofthepredicament,expandthescaleofproduction.In1995,theSanLuformedinthesamegroup,theSanLuinApril,CCTVchanneloneprime-timebroadcastadvertising,pioneeredChinadairyenterprisesinChinacentraltelevisionadvertisement,milkpowder,accompanyingyouSanLulifeadvertisementsopopular.In1996,shijiazhuangSanLugroupCo.,ltd.,establishedinaccordancewiththecompanylawjoint-stockcompany,formedtheperfectgovernancestructure.In1999,thefirstprofessionalproductionofliquidmilkSanLudairyCo.,LTDwasestablishedinshijiazhuang,marksSanLuformallybegandomesticliquidmilkintothemarket,2002,henanSanLuflowercowdairyindustryCo.,LTD,foundedSanLumarksthebrandstrategyandgroupinthecentralplains,theradiationintosuccessfulstep.LOGOElaboratecapitaloperation,steadyexpansionoflowcost.SanLugroupinBeijing,tianjin,hebei,jiangsu,shandong,henan,andanhuiprovincesandcitiesinguangdong,hasmorethan30,enterprisesbecomedrydairyproducts,dairyenterprisesgrain,food,liquidacidmilk,meatproducts,fivekindsofproductsandcompleteseriesmore,andmassproductionenterprises,themaineconomicindicators,SanLu30%aboveaveragewas,enterprisedevelopmentintothefastlane.四、Inthejointoffurtherascent.Inthetideofglobaleconomicintegration,domesticdairyenterprisesabroad,toparticipateininternationalcompetitionisthenecessityofthedevelopmentSanLugroup,withinternationalfamousdairymanufacturer--NewZealandconstantnaturalgroupafteralongnegotiation,on1stDecember2005jointventureagreementsignedbythenaturalgroup,chinaspiracyrateoverthreemillionyuanRMB,theSanLu43%ofthesharessubscribed,June15,2006,thejointventurecompan