百套精品地产资料免费下载!海量地产资料库,五十多张资料光盘、三十多张地产精英讲学VCD,全套风暴特价680元,货到付款、诚信无忧!网址:www.cg35.cnQQ:23107290E_mail:aq35@hotmail.comHertzMediaManagementLimitedHK/BJ/GZTel:(8610)65675262Fax:(8610)656752651Confidential&CopyrightReserved.RReeffNNoo..成成都都市市五五块块石石商商业业地地产产项项目目广广告告策策划划方方案案及及市市场场推推广广顾顾问问服服务务方方案案PPrroommoottiioonnPPllaannnniinnggaannddMMaarrkkeettiinnggCCoonnssuullttaannccyyPPrrooppoossaall项项目目名名称称::成成都都五五块块石石商商业业地地产产项项目目敬敬致致TToo::成成都都市市正正业业房房地地产产有有限限责责任任公公司司赫赫杰杰斯斯市市场场推推广广顾顾问问有有限限公公司司HertzMediaManagementLimited.23Feb2004百套精品地产资料免费下载!海量地产资料库,五十多张资料光盘、三十多张地产精英讲学VCD,全套风暴特价680元,货到付款、诚信无忧!网址:www.cg35.cnQQ:23107290E_mail:aq35@hotmail.comHertzMediaManagementLimitedHK/BJ/GZTel:(8610)65675262Fax:(8610)656752652Confidential&CopyrightReserved.目录壹、本案项目特点-及市场定位PROJECTFEATURESANDMARKETPOSITIONING...............................................4一、基本资料BACKGROUND.......................................................................................................................4二、本案区位特点FEATURESINGEOGRAPHICALLOCATION.............................................................5三、市场定位MARKETPOSITIONING........................................................................................................6贰、市场推广策略MARKETINGSTRATEGY.................................................................................................................7一、资金投入策略STRATEGYFORMARKETINGBUDGET..................................................................7二、媒体广告计划MEDIAPLANNING.........................................................................................................7(一)广告计划/要点ADVERTISINGPLANS/KEYAPPROACHES.........................................................8(二)媒体选择MEDIACHOICES................................................................................................................8(三)公关及广告实施流程IMPLEMENTATIONPROCESSFORPR&ADVERTISING.......................9(四)媒体广告发布建议RECOMMENDEDSTRATEGYFORADVERTISING....................................10三、平面设计策划要求THEMEOFGRAPHICDESIGN...........................................................................12四、NP、路牌广告策划要求BILLBOARDADVERTISINGANDITSDESIGN......................................12五、营销推广活动计划建议PROMOTIONALACTIVITIES.....................................................................12六、企业形象宣传包装建议PACKAGINGANDBRANDINGOFCORPORATEIMAGE......................13(一)本项目营销推广文化理念PHILOSOPHYBEHINDTHEBRANDIMAGEOFTHEPROJECT...14(二)本案项目营销推广文化的构筑方式THEEXECUTIONPROCESSOFBRANDBUILDING.......14叁、服务项目配合明晰清单SERVICESANDSUPPORTINGINFORMATIONREQUIRED.....................................16一、市场推广顾问服务项目MARKETINGCONSULTANCYSERVICES...............................................16二、市场推广顾问专业配合人员MARKETINGPROFESSIONALS.......................................................18三、其他工作配合要点SUPPORTINGFUNCTIONS.................................................................................20四、顾问服务计酬原则PRINCIPLESANDSCALEOFCONSULTANTFEES........................................20五、发展商须提供之资料清单【附件一】......................................................................................................百套精品地产资料免费下载!海量地产资料库,五十多张资料光盘、三十多张地产精英讲学VCD,全套风暴特价680元,货到付款、诚信无忧!网址:www.cg35.cnQQ:23107290E_mail:aq35@hotmail.comHertzMediaManagementLimitedHK/BJ/GZTel:(8610)65675262Fax:(8610)656752653Confidential&CopyrightReserved.INFORMATIONTOBEPROVIDEDBYDEVELOPER(ATTACHMENT2).............................................22八、海外发布所需资料清单【附件二】..........................................................................................................PREREQUISITESFORADVERTISINGOVERSEAS(ATTACHMENT3).................................................24百套精品地产资料免费下载!海量地产资料库,五十多张资料光盘、三十多张地产精英讲学VCD,全套风暴特价680元,货到付款、诚信无忧!网址:www.cg35.cnQQ:23107290E_mail:aq35@hotmail.comHertzMediaManagementLimitedHK/BJ/GZTel:(8610)65675262Fax:(8610)656752654Confidential&CopyrightReserved.一、基本情况BACKGROUND物业名称Name:成都五块石商业地产项目(暂定名)位置Location:成都市城北五块石商贸大道(轻纺城附近)发展商Developer(s):成都市正业房地产有限责任公司第一分公司投资方Investor(s):建筑工程设计Designer(s):总承建商Contactor:物业类型Function:街坊式三层商业街项目净用地:5万平方米;总建筑面积Totalarea:8万平方米;建筑层数Numberoffloors:三层商业街开工日期Dateofcommencement:年竣工日期Dateofcompletion:年壹、本案特点及市场定位PROJECTFEATURESANDMARKETPOSITIONING百套精品地产资料免费下载!海量地产资料库,五十多张资料光盘、三十多张地产精英讲学VCD,全套风暴特价680元,货到付款、诚信无忧!网址:www.cg35.cnQQ:23107290E_mail:aq35@hotmail.comHertzMediaManagementLimitedHK/BJ/GZTel:(8610)65675262Fax:(8610)656752655Confidential&CopyrightReserved.二、本案区位特点FEATURESINGEOGRAPHICALLOCATION成都五块石商业地产项目(暂定名)建筑形态为综合式三层商业街,地理位置极佳,周边地区商务氛围浓厚,交通极为便利。成都五块石商业地产项目区域内的交通、市政、文化、商业等各项设施条件很好,建筑档次、设施配套、内外景观环境高于目前五块石所有商业项目,是成都市物业投资最具潜力的地区之一。百套精品地产资料免费下载!海量地产资料库,五十多张资料光盘、三十多张地产精英讲学VCD,全套风暴特价680元,货到付款、诚信无忧!网址:www.cg35.cnQQ:23107290E_mail:aq35@hotmail.comHertzMediaManagementLimitedHK/BJ/GZTel:(8610)65675262Fax:(8610)656752656Confidential&CopyrightReserved.三、本案市场定位MARKETPOSITIONING:筑就五块石商贸大道地区最负盛名的综合式广场(暂定)A、形象定位BrandImages:塑造先锋形象Creatingapioneeringimage:本案项目尚未正式开盘,且无任何市场影响,因此需要全面进行专业的整体包装;塑造特色形象Creatinganoutstandingimage:塑造本案项目在五块石商贸大道地区乃至成都的商贸中心特色形象,尽快成为在本地段区域内具有鲜明特色的、知名的、标志性建筑,引起市场的高度关注,以满足用户的最大希望与要求。突出项目优势HighlightingtheStrengthens:本案项目先天方面