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Copyright2004bySvenMenzelToday’spresentationcoversbasicsofe-mailandletterwriting.Itisashortenedcoursethatis2hourslong.Theoriginalcoursestretchesover8-14hours.Itcoversmoredetails,includesdiscussions,andalotofexercises…ThematerialwasputtogetherandisownedbySvenMenzel,today’spresenter.Youarewelcometointerruptandaskquestionsatanytime.Enjoy!Today’sObjective:WetalkaboutsomeofthemostcommonmistakesthatChinesebusinesswritersmake.Avoidingthesemistakes,everywriterwillimmediatelyappearmorecompetentandprofessional.Unfortunately,bymakingthelesscommonmistakesyoulookunprofessionalagain...Whatcanyoudo?Togetstarted:Fixthemostcommonwritingmistakesfirst.Thenworkonbecomingabetterwriterbyfixingthelesscommonmistakes.Howcanyoudothat?Wantingtoimproveyourwriting:Writemore!Wantingtoimproveyourreading:Readmore!ImproveyourspokenEnglishskills:Speakmore!Improveyourlisteningcomprehension:Listenmore!SorryEinstein,nootherway…AFactofLife:Reachingahigherlevelinyourprofessionalcareer,themakingandrepeatingofsomemistakesisinexcusable.IfEnglishcommunicationisanimportantpartofyourjob,youmustraiseyourEnglishskillsuptothelevelofyourotherabilities.Else,youprobablyendupasloserinthepromotiongame…OK,let’sgetstarted.Youarewelcometointerruptandaskquestionsatanytime!Howarelettersande-mailsdifferent?Possibledifferencesare:E-mailsarelessformalE-mailsareoftenshorterThelayoutofe-mailsislessstandardizedHereareexamplesoflayoutsofmagazinesornewspapers…Layout:describeshowsomethingisdesignedorlaidoutonpaper…LarryBarkerTestReportDearLarry,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,WinnerLarryBarkerTestReportDearLarry,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,WinnerLarryBarkerTestReportDearLarry,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,WinnerTheemailisfine.Nomistake!NativeEnglishspeakersbelieveWinnerisanunprofessionalname.Youaskwhy?Toomanyreasons;IhaveaPPTpresentationaboutit.Fornow,justbelieveme!LarryBarkerTestReportDearLarry,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,WinnerWritingaflawlesse-mail,butsigningwithanamethatshowslackingculturalunderstanding,thegoodimpressioncreatedbywritingwellisdestroyedbyusingsuchname.MakesurethatyouhaveaprofessionalEnglishname!Don’taskChineseEnglishteachers.Theyalsodon’tknow.AskGweilo!QuickCheck:Youprobablydon’thaveaprofessionalname:IfpeoplealwaysaskforthespellingofyournameIfpeoplearealwaysforgettingyournameIfpeopleareavoidingusingyourname,maybethinkingit’sfoolishIfyouhavechosenyournameaftercominghomefromKaraokeIfyourkindergartenteachersuggestedthenamethatyouusenowThenextpageshowsexamplesofnamesthatyoudon’twanttouseNamesthataretotallyunprofessional:Male:Typhoon,Winner,Hero,Great,Pillar,Smart…Female:Sweetie,Cutie,Flower,Wonderful,Lovely…ThemostcommonnamesofCEOsinFortune500companies(2005):Idon’tsaythatyoushouldchoseoneofthenamesabove.Idosaythatcommonnamesarebetterthanveryuncommonnames.Anyexistingnameisbetterthananamethatyouinvent!1.Peter2.Bob3.Jack4.Bruce5.Fred6.Bill7.Ron8.Christian9.Alexander10.Don1.Deborah2.Sally3.Debra4.Cynthia5.Carolyn6.Pamela7.Ann8.Cheryl9.Linda10.JanetLarryBarkerTestReportDearLarry,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,TomZhangLarryBarkerTestReportDearLarry,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,TomZhanginformalbeginningformalendLarryBarkerTestReportDearMrBarker,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,TomLarryBarkerTestReportDearMrBarker,IntheattachmentyoufindthetestreportthatIhadpromisedtosendyou.Letmeknowifyouhaveanyquestions.IamlookingforwardtomeetingyouonTuesday.Sincerely,TominformalendformalbeginningAlwaysuseDear,followedbythenameDependingontherelationshipwiththerecipientofyourtext,addressthepersonusingtheirgivennameorfamilyname.MrBarker,orLarryAformalsalutationisfollowedbyaformalcloseDearMrBarker,→Sincerely,TomZhangAninformalsalutationisfollowedbyaninformalcloseDearLarry,→Sincerely,TomNormalbusinesse-mailsandletters,whereyouknowrecipient'sname:DearMrJones,(toanamedman.NeverMister)DearMsJones,(toanynamedwoman,noreferencetostatus)DearProfessorJones,(usedforalltypesofprofessors:(assistant,etc)DearDrJones,(usedforsomeoneholdingaPhD,Dr.ing.orother)Thesetwoarebecomingrare:DearMrsJones,(toanamedmarriedwomen.Somewrite(Mrs)aftertheirnamestoaskforthissalutation)DearMissJones,(toanamedwoman,whoisunmarried)Thesealwaysend:Yourssincerely,orSincerelyDonotuseastopafterabbreviationslikeMr,Mrs,DrorMsNormalbusinesse-mailsa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