校园招聘手册

UPDATE•USARECPam350-131Contents(Listedbyparagraphnumber)Chapter1IntroductionPurpose•1-1References•1-2Explanationofabbreviations•1-3SRP•1-4General•1-5Chapter2SchoolRelationsPurpose•2-1Establishingandmaintainingrapport•2-2Schoolprofile•2-3Studentinfluencers•2-4Educator,parent,andbusinessinfluencers•2-5Trimestersystemofseniorcontacts•2-6PreparationfortheupcomingSY•2-7Chapter3SchoolGuidelinesPurpose•3-1Annualplanningmeeting•3-2Recruiterexpectationsofschoolofficials•3-3Schoolofficialsexpectationsofrecruiters•3-4Chapter4SchoolFoldersandArmyRecruitingIn-formationSupportSystemInformationScreensPurpose•4-1Information•4-2Filinganddisposition•4-3Informationscreens•4-4Chapter5CalendarofSchoolActivities(Month-by-Month)OverviewJuly•5-1August•5-2September•5-3October•5-4November•5-5December•5-6January•5-7February•5-8March•5-9April•5-10May•5-11June•5-12Chapter6ASVABProgramdescription•6-1Purpose•6-2Recruiterresponsibilities•6-3MarketingtheASVAB•6-4Benefits•6-5March2Success•6-6Chapter7EducationIncentivesGeneral•7-1Purpose•7-2Recruiterresponsibilities•7-3Chapter8ConAPGeneral•8-1Purpose•8-2ConAPbenefits•8-3Recruiterresponsibilities•8-4Chapter9E/COIToursGeneral•9-1Purpose•9-2E/COItournominations•9-3Recruiterresponsibilities•9-4Chapter10PostsecondarySchoolsRecruitingPro-gramCollegesanduniversities•10-1Otherdegree-grantinginstitutions•10-2Nondegree-grantinginstitutions•10-3Schoolvisits•10-4Recruiteractivities•10-5Stop-outcycle•10-6Lessons•10-7Chapter11ReleaseofStudentRecruitingInformationSolomonAmendment•11-1HutchinsonAmendment•11-2ReauthorizationoftheElementaryandSec-ondaryEducationActof2001•11-3AppendixA.ReferencesGlossaryChapter1Introduction1-1.PurposeThepurposeofthishandbookis:a.Toprovideasingle-sourceguidancedocu-ment,combiningregulatoryrequirementsandsuccessfultechniquesandideastoassiststaffandrecruitersinbuildingandmaintaininganeffectiveSchoolRecruitingProgram(SRP).b.ToprovideaschoolcalendarofeventsandsignificantactivitiesandensureanArmypresenceinallsecondaryschools.Schoolown-ershipisthegoal.c.Toassistinthetrainingofnewrecruitersandserveasareferenceguide.Thetech-HeadquartersUnitedStatesArmyRecruitingCommand13073rdAvenueFortKnox,Kentucky40121-27261September2004TrainingSchoolRecruitingProgramHandbook*USARECPamphlet350-13FortheCommander:JAMESM.PALERMOColonel,GeneralStaffChiefofStaffOfficial:BRUCEW.MORRISAssistantChiefofStaff,G-6History.ThisUPDATEprintingpublishesare-visedpamphlet.Summary.Thispamphletprovidesasingle-sourcedocumentfortheSchoolRecruitingPro-gram.Applicability.ThispamphletisapplicabletoallelementsoftheUnitedStatesArmyRecruitingCommand.Proponentandexceptionauthority.TheproponentofthispamphletistheAssistantChiefofStaff,G-5.Theproponenthastheauthoritytoapproveexceptionstothispamphletthatareconsistentwithcontrollinglawandregulat-ion.Proponentmaydelegatetheapprovalau-thority,inwriting,toadivisionchiefwithintheproponentagencyinthegradeoflieutenantcolo-nelorthecivilianequivalent.Suggestedimprovements.Usersarein-vitedtosendcommentsandsuggestedim-provementsonDAForm2028(RecommendedChangestoPublicationsandBlankForms)di-rectlytoHQUSAREC,ATTN:RCMPO-E,13073rdAvenue,FortKnox,KY40121-2726.Distribution.DistributionofthispamphlethasbeenmadeinaccordancewithUSARECPam25-30,distributionY.ThispamphletispublishedintheRecruiterManagementUPDATE.ThispamphletisalsoavailableelectronicallyandcanbefoundontheCommandEnterprisePortal.*ThispamphletsupersedesUSARECPamphlet350-13,29April2002.2UPDATE•USARECPam350-13niquesandprogramscontainedinthishand-bookhavebeenproventobesuccessfulthroughoutthiscommand.Theyaretime-testedtechniquesandifproperlyimplemented,canassisttherecruitingforceindeveloping,imple-menting,andmaintainingtheSRP.1-2.ReferencesRequiredandrelatedpublicationsandreferencedformsarelistedinappendixA.1-3.ExplanationofabbreviationsAbbreviationsusedinthispamphletareex-plainedintheglossary.1-4.SRPa.TheSRPisawellplanned,prioritized,andcoordinatedeffortdesignedtocreatepositiveawarenessandinterestinavailableArmypro-gramsamongstudents,parents,educators,andcentersofinfluence(COIs)withinthecommu-nity.Itisdesignedtoassistrecruitersinpen-etratingtheirschoolmarketandchannelingtheireffortsthroughspecifictasksandgoalstoob-tainthemaximumnumberofqualityenlistments.TheSRPisalsoanimportantpartofaninte-gratedrecruitingprospecting-leadgenerationprogramthatensurestotalmarketpenetration.Teamworkatalllevelsisessentialtotheexecu-tionoftheSRP.b.TheSRPhasfourdistinctphases:Sum-mer,Fall,Winter,andSpringanditssuccessisdependentuponthedevelopmentandimple-mentationofasoundschoolplan.Schoolplansfortheupcomingschoolyear(SY)aredevel-opedatrecruitingbattalion(RctgBn)andre-cruitingcompany(RctgCo)levelduringthe4thquarterofthecurrentSY.Theplanswillincludeproceduresforestablishingschoolpriorities,ArmedServicesVocationalAptitudeBattery(ASVAB)testinggoals,directoryinformationac-quisitionobjectives,andacollegeexpansionplan.Alsoincludedintheschoolplanisama-trixwhichlistsmandatedactivitieswhichshouldbecompletedonamonthlybasisbyeachmem-beroftheRctgBn,RctgCo,andrecruitingsta-tion(RS)r