Morningstar®DocumentResearch℠FORM20-FNoahHoldingsLtd-NOAHFiled:May17,2011(period:December31,2010)Annualandtransitionreportofforeignprivateissuersundersections13or15(d)UNITEDSTATESSECURITIESANDEXCHANGECOMMISSIONWashington,D.C.20549FORM20-F(MarkOne)�REGISTRATIONSTATEMENTPURSUANTTOSECTION12(B)OR12(G)OFTHESECURITIESEXCHANGEACTOF1934OR�ANNUALREPORTPURSUANTTOSECTION13OR15(D)OFTHESECURITIESEXCHANGEACTOF1934ForthefiscalyearendedDecember31,2010.OR�TRANSITIONREPORTPURSUANTTOSECTION13OR15(D)OFTHESECURITIESEXCHANGEACTOF1934ForthetransitionperiodfromtoOR�SHELLCOMPANYREPORTPURSUANTTOSECTION13OR15(D)OFTHESECURITIESEXCHANGEACTOF1934DateofeventrequiringthisshellcompanyreportCommissionfilenumber:001-34936NOAHHOLDINGSLIMITED(ExactnameofRegistrantasspecifiedinitscharter)N/A(TranslationofRegistrant’snameintoEnglish)CaymanIslands(Jurisdictionofincorporationororganization)6thFloor,TimesFinanceCenterNo.68MiddleYinchengRoadPudong,Shanghai200120,People’sRepublicofChina(Addressofprincipalexecutiveoffices)Mr.TaoThomasWu,ChiefFinancialOfficerNoahHoldingsLimited6thFloor,TimesFinanceCenterNo.68MiddleYinchengRoadPudong,Shanghai200120,People’sRepublicofChinaPhone:(86)213860-2301Facsimile:(86)213860-2320(Name,telephone,e-mailand/orfacsimilenumberandaddressofcompanycontactperson)SecuritiesregisteredortoberegisteredpursuanttoSection12(b)oftheAct:TitleofeachclassNameofexchangeonwhichregisteredAmericanDepositaryShares,twoofwhichrepresentoneordinaryshare,parvalue$0.0005pershareNewYorkStockExchangeOrdinaryshares,parvalue$0.0005pershareNewYorkStockExchange**Notfortrading,butonlyinconnectionwiththelistingontheNewYorkStockExchangeoftheAmericandepositarysharesSecuritiesregisteredortoberegisteredpursuanttoSection12(g)oftheAct:None(TitleofClass)SecuritiesforwhichthereisareportingobligationpursuanttoSection15(d)oftheAct:None(TitleofClass)IndicatethenumberofoutstandingsharesofeachoftheIssuer’sclassesofcapitalorcommonstockasofthecloseoftheperiodcoveredbytheannualreport.27,830,000ordinaryshares,parvalue$0.0005pershare,asofDecember31,2010.Indicatebycheckmarkiftheregistrantisawell-knownseasonedissuer,asdefinedinRule405oftheSecuritiesAct.Yes�No�Source:NoahHoldingsLtd,20-F,May17,2011PoweredbyMorningstar®DocumentResearch℠Ifthisreportisanannualortransitionreport,indicatebycheckmarkiftheregistrantisnotrequiredtofilereportspursuanttoSection13or15(d)oftheSecuritiesExchangeActof1934.Yes�No�Indicatebycheckmarkwhethertheregistrant:(1)hasfiledallreportsrequiredtobefiledbySection13or15(d)oftheSecuritiesExchangeActof1934duringthepreceding12months(orforsuchshorterperiodthattheregistrantwasrequiredtofilesuchreports),and(2)hasbeensubjecttosuchfilingrequirementsforthepast90days.Yes�No�IndicatebycheckmarkwhethertheregistranthassubmittedelectronicallyandpostedonitsWebsite,ifany,everyInteractiveDataFilerequiredtobesubmittedandpostedpursuanttoRule405ofRegulationS-T(§232.405ofthischapter)duringthepreceding12months(orsuchshorterperiodthattheregistrantwasrequiredtosubmitandpostsuchfiles).Yes�No�Indicatebycheckmarkwhethertheregistrantisalargeacceleratedfiler,anacceleratedfiler,oranon-acceleratedfiler.Seedefinitionof“acceleratedfilerandlargeacceleratedfiler”inRule12b-2oftheExchangeAct.(Checkone):Largeacceleratedfiler�Acceleratedfiler�Non-acceleratedfiler�Indicatebycheckmarkwhichbasisofaccountingtheregistranthasusedtopreparethefinancialstatementsincludedinthisfiling:USGAAP�InternationalFinancialReportingStandardsasissuedbytheInternationalAccountingStandardsBoard�Other�If“Other”hasbeencheckedinresponsetothepreviousquestion,indicatebycheckmarkwhichfinancialstatementitemtheregistranthaselectedtofollow.Item17�Item18�Ifthisisanannualreport,indicatebycheckmarkwhethertheregistrantisashellcompany(asdefinedinRule12b-2oftheExchangeAct).Yes�No�(APPLICABLEONLYTOISSUERSINVOLVEDINBANKRUPTCYPROCEEDINGSDURINGTHEPASTFIVEYEARS)IndicatebycheckmarkwhethertheregistranthasfiledalldocumentsandreportsrequiredtobefiledbySections12,13or15(d)oftheSecuritiesExchangeActof1934subsequenttothedistributionofsecuritiesunderaplanconfirmedbyacourt.Yes�No�Source:NoahHoldingsLtd,20-F,May17,2011PoweredbyMorningstar®DocumentResearch℠TABLEOFCONTENTSINTRODUCTION1PARTI.3ITEM1.IDENTITYOFDIRECTORS,SENIORMANAGEMENTANDADVISERS3ITEM2.OFFERSTATISTICSANDEXPECTEDTIMETABLE3ITEM3.KEYINFORMATION3ITEM4.INFORMATIONONTHECOMPANY27ITEM4A.UNRESOLVEDSTAFFCOMMENTS48ITEM5.OPERATINGANDFINANCIALREVIEWANDPROSPECTS48ITEM6.DIRECTORS,SENIORMANAGEMENTANDEMPLOYEES65ITEM7.MAJORSHAREHOLDERSANDRELATEDPARTYTRANSACTIONS75ITEM8.FINANCIALINFORMATION78ITEM9.THEOFFERANDLISTING79ITEM10.ADDITIONALINFORMATION79ITEM11.QUANTITATIVEANDQUALITATIVEDISCLOSURESABOUTMARKETRISK88ITEM12.DESCRIPTIONOFSECURITIESOTHERTHANEQUITYSECURITIES89PARTII.91ITEM13.DEFAULTS,DIVIDENDARREARAGESANDDELINQUENCIES91ITEM14.MATERIALMODIFICATIONSTOTHERIGHTSOFSECURITYHOLDERSANDUSEOFPROCEEDS91ITEM15.CONTROLSANDPROCEDURES91ITEM16A.AUDITCOMMITTEEFINANCIALEXPERT92ITEM16B.CODEOFETHICS92ITEM16C.PRINCIPALACCOUNTANTFEESANDSERVICES93ITEM16D.EXEMPTIONSFROMTHELISTINGSTANDARDSFORAUDITCOMMITTEES93ITEM16E.PURCHAS