宝来巡展试车活动经销商执行规范2

1ThestandardofBoraItinerantexhibition,testdriveactivitiesdistributorcarriesoutOctober,20022Contents：1.Thesurvey2.Standardsofdistributorshowsinfrontofthepublic3.Thestandardsofdistributortestdrive4.Thepropagateandcooperatefortheactivities5.Follow-upworkofactivities3Page1：Survey•Objective：1.SetsupfixedconnectionswithpotentialconsumersandmakethemhavevividunderstandingandrecognizingofBora’sfeaturestohaveidentification.2.Throughpromotingthereputationdegreeinconsumer'smindtoreachthefunctionwhichpromotesthesalesvolume.3.StrengthenBora’scompetitivenessintheautomobilemarket,increasingthepopularizinginthearea,todevelopeveryareaandthedistributor'smaximumstrength4.Regulateeachdistributor’swayandcontentsinthesalesprocessandsetuptheimagedistinguishsysteminconsumers’mind.Threeprocessesofactivity------thefirstcityasexampleThestageofpreheatingtheadvertisingofnewspaper,networkandradiostationShowsandtestdriveactivityMiddleandlaterpropagatestageReporters’follow-upstoriesToadvanceamonthTodecidethespecifictimethroughtheactivityThesoftdocumentispropagandized,thefollow-upstoriesAfteramonthofactivityend4Page2：contentsofmajoractivityPublicshow:Choosing1-2local,highgrademarketswithnumerouspeople,putting2-5Boraautomobilesindifferentcolors.Thedistributorexplainsonbehalfofthescene,introducetheproductinformationandactivityarrangement.WorktimetableFistandsecondweekActivityplanThirdandforthweekpreparationofactivityFifthweekactivitycarryoutSixthweekconclusionofactivity1.Thedistributorsprovideplanofactivity,describethedetailsofactivityonpaperthenSendittoareaandmarketingdepartment.2.Begintohandletheworkaftermarketingdepartment’simprovement.3.Sendtherelativeinformationofdataandmaterialquantitytomarketingdepartment1.connecttheplace,identifytheshowplaceortheRouteoftestdriveandthedestination2.Identifytheworker,andrelativepreparework3.IdentifythefinaldesignplanofthesceneandmakeRelativegoods.1.relativematerialreach2.Decoratetheplaceofactivity3.theactivitytakeplace1.Collectthereportsfrommedia2.Advertiseonnewspaper3.sendthedataandconclusionofactivitytomarketingDepartment.Distributor'sexhibitionroomshowsandtestdrive:Throughshowingscene,registeroninternet,distributorexhibitionroomcollecttheconsumerlistwhohopeforthattestdrive,andscreenthelist,invitethepotentialconsumertogotodistributor'sexhibitionroom,takepartintheactivityoftestdrive.5Page3：Thestandardofdistributor’spublicshowtheflowchartofdistributortopreparethepublicshowLaydowntheplanChoosethetimeandplacedesignChooseorcooperatewithsupplierPreparationofdataDecoratethesceneCarryouttheshow6Page4：firststep:laydowntheplan1.Selectthesuitabletimetomaketheactivityintofullplay.Suchas:weekends2.Detailarrangementsofactivity3.Theaspectsthatneedfaw-volkswagen’scooperation.Suchasrelativedesign,materials4.Theworkerslistofactivity5.Thematerialsofactivity6.Thewaytodealwithcrisis.Suchasrainoutside,toomanyortoolessvisitors7.Timetableofactivitycarryout8.BudgetofactivityTheabove-mentionedcontentformsthewrittencharacters,sendtotheareaandmarketdepartmenttoexamineandapprove.Beginthepreparationaftertheschemeisdefined.7Page5-6：secondstep：choosetimeandplaceHigh-classbar：begininweekends’dusk,themajorconsumerarewhiteneckbandHigh-classbuilding:MondaytoFriday’sgetoffdutytime,toattractwhiteneckbandwhohaveseveralbuyingabilityLargecompany：MondaytoFriday’sgetoffdutyandlunchtime,canconcurrentshowandtestdriveApartment：holidayandweekend,choosethematureapartmentthathavebuyingabilityMarket：holidayandweekend,cooperateseveraldistributorsshowtheproducts,choosethemarketthatmorepeoplewillcomeandhavebuyingabilityDriveschool:tooseefromdifferentsituation,chooseweekendandschoolthathaveclearconsumer.Decisionbasedon:1、measurementoflocationeachcarneed60cmcalculating,accordingtoshowingconcretequantitychoosetheplace2、streamofpeople：Theconsumptioncolonyofthemarketbelongstomedium-to-highgrandly,thestreamofpeopleiscentralized3、Others:whetherVehicles’coningandleavingareconvenient,havestepshowvehicleturnonuppermarketsbyinfluence4、Tobookplace:Consideringeachfactorofselectingthemarket,definitelyassoonaspossible.Further,tocontactwiththemarkettoconsultanddiscussnextstepdecoration.5、Becausetheplacerespectisscheduledintheplacetoberelativelytenseonweekendandfestivalsorholidays,needtobeadvanced1monthtoconnectwithmarket,somegoodplaceofgeographicalpositionneedtobookin2monthsaheadoftime.Suchas:Shanghaiganghuisquare“experiencesBora,withenjoyment”2002nationalitinerantexhibitionstakeatestdriveactivityexamplePublicshow:Choosethenumerousmarketsofalocalstreamofpeople,isdonethescenetoshowbythelocaldistributor,Promoteandsell.Shanghai；ParisspringBeijing:yanshasquareGuangzhou：tianhechengsquareChengdu:yitengyanghuatang8Page7-8：Thirdstep:Design•Thebackgroundboardofthetheme:Succinct,atmosphere,stresstheactivitytheme.Thepictureshoulddependonupwards,theunderparttokeepwhite(considertheresultwatchedintheopenair);activitythemesighouratbackgroundboard,uselargerstyleofcalligraphy.•Theexhibitionboardofproductintroduction:tocontinueBora’spassthroughandthisactivity’stheme,usetheunifiedde