RGB_partnertrainingpresentation-1

|Confidential1RGBPartnersTraining|Confidential2AgendaRGB公司，产品和技术产品定位分析RGB产品的竞争优势中国市场机会讨论产品型号和许可证配置支持和服务2008年市场预测|Confidential3背景–3位创建者:数字电视/数字视频先锋，也是Imedia公司的创建者–CherryPicker的开发者–98员工,总部在加州硅谷Sunnyvale,CA–设有亚太和欧洲总部，北京代表处SoundFinancialBacking–强有力的董事会–Fullyfundedbytoptierventurecapital–$20MCround6/06-$110Mpostvaluation–Raised$37Mtotal2006Results–5个国家30个有线和电信客户–5款产品，已发运1800+个单元亚太区客户–JCOM,EMC,中华电讯，Pujicable,总局电视所专利核心技术RGBNetworks–公司简介|Confidential4RGBNetworks核心技术—视频智能架构VideoIntelligenceArchitecture™(VIA)Real-time,highdensityvideoprocessing|Confidential5RGBVideoIntelligenceArchitecture:可扩展性,灵活性和较低的成本VideoMux/DemuxVideoSwitching&RoutingIPVideoDeliveryAdvancedGUI/Mgmt.Monitoring&RedundancyVideoDe-jitteringMassVideoDecodingBandwidthMgmt./StatmuxDigitalProgramInsertionDigital&AnalogOverlaysRFModulation&Upconv.DigitalEncryptionAdvancedCodecTranscodeAdvancedCodecProgramInsertionProgrammableFPGACoreGigabitEthernetInterfacesASIInterfacesDigitalorAnalogRFInterfaces10-GigEthernetInterfaceEASCrawlsLicensesStatmux&DPILicensesQAMModulationLicensesEncryptionLicensesVideoAnalysis&MonitoringReliableDeliveryLicensesAdvancedCodecTranscodeLicenseAdvancedCodecDPILicense|Confidential6RGB’s产品家族构建在RGB的VIA技术之上ModularVideoProcessor模块化视频处理器–多功能视频处理平台–电信级设计DynamicBandwidthManager动态带宽管理器–1024个VODorSDV实时流–增加超过50%多的网络容量–非常低的抖动UniversalScalableModulator通用可扩展调制器–高密度QAM调制和加绕–1RU多达128/6MHzQAM信道，96/8MHzQAM信道BroadcastNetworkProcessor广播网络处理器–高密度HD/SD统计复用和重组–高密度数字节目广告插入和叠加–多达512节目/1RU机箱ModularMediaConverter模块化媒体转换器–ASI↔GigE转换–24ASI口和8GigE口/机箱SimulcastEdgeProcessor同播边缘处理器–48信道解码和NTSC调制–EAS切换EAS飞字幕支持ModularMediaConverter(MMC)BroadcastNetworkProcessor(BNP)SimulcastEdgeProcessor(SEP)UniversalScalableModulator(USM)ModularVideoProcessor(MVP)DynamicBandwidthManager(DBM)|Confidential7RGB’s产品在网络中的位置•分区或定向广告插入•本地节目插入RGBUSM边缘QAM调制器RGBBNPLocalAdServersRFRGBSEP解码器/NTSC调制RFcombinerGigESwitchTransportMasterHeadendHubHomeGigESwitch•码流重组•广告插入•节目替换•数字叠加Regional&CentralAdServersGigEASIRGBMMC................HDTVRGBBNP•ASItoGE汇聚OpticalBackboneOpticalswitchesVODServers•低抖动码率转换•数字叠加（DigitalOverlays）RGBDBM|Confidential8RGB’s产品的技术定位（一）为个性化视频而设计的架构:–核心FPGA硬件配合以可选的接口–核心软件功能，可配置的模块和可扩充的授权方式提供突破性的可扩展性,灵活性和较低的成本–可扩展性:通过大容量视频处理比现存技术高30倍的高密度–灵活性:可编程FPGA核心易于新业务增加并保护了投资在单一设备上提供多种功能–较低的成本:多功能集于一身|Confidential9RGB’s产品的技术定位（二）MPEGOverIP:–GigE接口代替了ASI接口–基带信号IP传输接入边缘化–边缘QAM调制–统一的边缘QAM设备：广播，点播，交换式数据广播（SDV），M-CMTS–高密度|Confidential10RGB’s产品的技术定位（三）着眼于数字电视的增值服务–在数字域处理–大容量系统中数字节目替换/广告插入（DPI）–图标叠加，EAS飞字幕，PIP叠加（Overlay）–SDV和VOD中应用|Confidential11Chinacustomersliketotalsolution–MUX,encryption,QAMtogetherfromsameonevendor–RGBwillgetthereinQ2,2008Manyvendorsprovidetotalsolution–S-A,BBND,Harmonic,TandbergTV,Scopus,Huawei,SumaVision,etc.CASvendorsinMarket–Tier1customers:NDS,NTF,DVN,Nagra–Tier2customers:NTF,DVN,Idetto,NDS–Tier3customers:NTF,DVN,OtherLocalvendorsNTFtakes50%ofcableoperators,DVN20%,NDSgrabsthemostimportantcities(Shanghai,Topway,Tianjin).VoDservervendors–EnReach,Seachange,Broadbus/MOTO,Ayoyo/Cisco–C-Cor,Concurrent,fewpresentsRGBstaysinverygoodpositionofDPI,DigitalOverlay,andSDV/VoDHigh-densityQAMPlayersintheMarket|Confidential12Tier1Customers:–Beijing,Shanghai,Tianjin,Chongqin,GuangdongProvincialCable,GuangxiProvincialCable,ShannxiProvincialCable.–TVsubs2Meach.D-HEready,on-goingsubscription.~150programs.–Two-wayready.BroadbandSubs:50K~200Keach–Planstodistributedigitalprogramstosuburbs(opportunities?)–Extensiondigi-programstoDVB-T(opportunities?)–VoDapplicationunderdevelopment(opportunities?)–LookingfornewapplicationwhichhasimplementedinanalogTVage(opportunities?)ChinaMarketOverview|Confidential13Tier2Customers:–CapitalcityofProvincial+pioneerCityCable(alldigitalizedserivce):Qingdao,Dalian,Taiyuan,Topway(Shenzhen),Hangzhou,Nanjing.–subs:0.5M~2Meach.MostareD-HEready,on-goingsubscription.~120programs.PioneerCitycables:alldigitalized,–2-wayreadybroadbandsubs:50K~(CM)–Planstodistributedigitalprogramstosuburbs(opportunities?)–Extensiondigi-programstoDVB-T(opportunities?)–VoDapplicationunderdevelopment(opportunities?)–LookingfornewapplicationwhichhasimplementedinanalogTVage(opportunities?)ChinaMarketOverview|Confidential14Tier3customers:–Otherscity.Andcounties.Subs0.1M~0.5M.WaitingforconnectiontolargecityorhaveDVB-Tservices–LargeEnterpriseCable.Subs10K~100K.(opportunities?)–Mostdevelopedcounties(Top100)intendstobuildowndigitalTVservices.(opportunities).–Pricesensitivecustomers,localvendorsstrongareaChinaMarketOverview|Confidential15VoDapplication–Tier1,Tier2&Tier3customers–Stagingprocessor,IPQAM–Products:BNP,DBM,USMTopromoteBNP/MMCwithTransrating,Overlay–ExistingTier1customersandTier2pioneerCableoperators–Expanding(#ofservices,newservices);–DVB-Tservicelunch–Products:MMC+BNPRemoteSub-HEextension–Tier1&Tier2customers.City-countynetworkingproject–GigEtransmission+EdgeQAM+Encryption–ProgramsinsertinSub-HE+ZonedAdinsertion–Products:MMC+BNP+USM/broadcast+encryptionsupportNewD-HEproject–ExistingHeadend1:1redundancyexpanding–Tier3customers:Top100counties,–Cableoperat