宝洁vs联合利华财务报表对比分析英文版

P&GUnilever宝洁公司VS联合利华UnileverCompanyBriefIntroductionUnileverCompanyin1930bytheDutchmargarinecompanymergerwiththeBritishcompanyLeverBrotherssoapismade.Unilever'sicecream,frozenfood,teadrinks,condiments,margarineandedibleoilproductionintheworldfirst.Unileveristheworld'ssecondlargestdetergent,cleansingproducts,andhaircareproductmanufacturer.Everyday,thereare160millionconsumersuseUnileverproducts.Theytakepridein,theirslogantoreflectthis:home,thereUnilever.UnileverCompanyBriefIntroductionUnileverownsthebrand:LiptonKelloggDoveOMOWall'sandsoon.Unileverhas317productionbasesinsixcontinentsPursuitofsafetyandhighefficiencyandhighqualityandenvironmentalprotectionUnileverhasaresearchanddevelopmentcenterinseveralcountries.Unilever'sdistributionchannelsP&GCo.BriefintroductionP&Gwasbornin1837,itsfullnameistheProcterandGamblecompany.Referredtobythecompany'stwofounders,WilliamProcterWalcottandJamesGamblechoosetheirsurnamesinthefirstletters.AtfirstitwasjustthatthecityofCincinnati,Ohio,oneofthe18forcandleandsoapmanufacturer,afterwhichupto160yearsintime,thisconservativestyle,butconstantlyinnovativeFinallythecompanybecometheworld'slargestmanufacturerinwashingandskincarehealthcareproducts,andsuccessfullycreatedadayoftheconsumergoodsindustry,P&GEmpire.P&GCo.BriefintroductionProcter&Gamblehasbecometheworld'stopcommodityconsumergoodsmanufacturersanddistributorsintheUnitedStates,itsemployeesmorethan100,000allovertheworld.2001-2002fiscalyear,thecompany'sannualconsumptionamountedto40.2billionUSdollars.IntheFortunemagazineselectedthe500mostrecentworld'slargestindustrial/servicecompanies,rankedNo.93,rankedthenation's35andwasnamedtheindustry'smostrespectedcompanies.Procter&Gamble,inmorethan80countriesaroundtheworldwithfactoriesandoffices,operatedbymorethan300brandsofproductssoldinmorethan160countriesandregions,includingshampoo,haircare,skincareproducts,cosmetics,babycareproducts,femininehygieneproducts,pharmaceuticals,food,beverages,textiles,furniture,personalcareandcleaningproducts.FabricCareandHomeCaresegmentHealth&Well-BeingHealthCareSnacks,CoffeeandPetCareBeautyCareBeautysegmentGroomingsegmentHouseholdCareBabyCareandFamilyCaresegmentFiveForcesAnalysisofUnileverPotentialnewentrants-HighFast-movingconsumergoodsindustry:a)highfrequenciesb)short-termusec)veryconvenientd)EasytobeperceivedandjudgedbyconsumerThesefeaturesprovidethecertainbreakthrough,aslongasmarketingsuccessfullyandenteringthemarketquickly,newentrantscancarveupacertainmarketshare.Threatofsubstituteproduct-HighWashingproductshavealternativesandcustomershavemanychoices.Inaddition,somecustomersaresensitivetoproductpriceandtheylackofbrandloyalty.Oncethecompetitorsimplementmarketingstrategies,itislikelytogiveuptheinitialselection.Eg:inanti-dandruffshampoomarket,Unileverhas“CLEAR”,whileP&Ghas“head&shoulders”inPersonalCareproductmarket,Unileverhasdove,Lux,whileP&GhasSafeguard、Tide.Suppliersbargainingpower-Lowa)Sometimes,powerfulsuppliersarethreatsforcompanies.b)Supplychainsaremadeupoftheupstreamrawmaterialssuppliers，downstreamofthesalescompanies,andconsumers.c)rawmaterialspriceincrease,thecostwillincreaseforUnilever.d)somerawmaterialsaremonopolizedbyafewsuppliers.Thatis,suppliersconcentrationishigherthantheconcentrationofthebuyer.ThereforeUnileverhastoshareprofitswithsuppliers.Thebuyer'sbargainingpower-MediumThekeyfactorsofthesupplierbargainingpower:(1)Thesupplierindustryconcentration,(2)sizeoftradingvolume,(3)Thedegreeofproductdifferentiation,(4)Thesizeofthetransformationthesuppliercost,Priortothepossibilityofintegration,(5)Thedegreeofinformationcontrol.a)thecusumerswanttobuyindustrialproductsaffordable,andcost-effective.Theybenefitfromtheexistingenterprisecompetitionbetweenindustries.Asaresult,theyalwaysholddownprices,improveproductqualityandservicelevel.b)Substituteproductsarenumerousandthedifferencesbetweeneachotherissmall,therangeofconsumerchoiceisbigger,sothere'sbargainingpower.Thecompetitionbetweenexistingcompetitors-HighUnileverisaveryfamousFMCGcompanies,Unilever'sfiercestrivalintheinternationalcommoditymarketisP&G.P&GandUnileverarehasmanykindsoffamousbrandproducts,andtheyhavetheirrespectiveproductinnovationtactics:P&Gtoconstantlydevelopnewproducts,andconstantlyoptimizedcombinationproductlines,Unileveristoexcavatethepotentialmarket,meetthedemandoflocalconsumers.the2004BusinessWeekrankingsintheworld,P&Gworth$139.335billion,Intheworldranking17th,Unileverin54thintheglobalrankinglist,valuedat$65.3billion.InthecompetitionwithP&G,Unileverisinarelativelydisadvantageousposition.InChina'shouseholdandpersonalcareproductsmarket,Unileverisalsoinarelativelydisadvantageousposition.FiveForcesAnalysisofP>hreatofentry----HighTheinvolvementofforeigncapitalExperienceddealersestablishtheirownbrandInternalstaffwanttohavetheirownbrandPartofthetechnicalinventionandpatentholdersliketoformtheirownfactoryBuyerpower----MediunPurchaserswanttousehighqualityproductwiththelowpricethroughbargainingpricedown.Competitors-----HighJohnsonJahwaLongliqiAndsoonThreatofsubsit