vip顾客服装消费行为前瞻性的研究

285200810()JOURNALOFHUIZHOUUNIVERSITYVol1281No15Oct12008:2008-07-22:(1967-),,,,,VIP(,516007):VIP,VIP,:VIP;;:F713150:A:1671-5934(2008)05-0041-04,,,,,,,VIP,,,,,VIPVIP,VIP:1.VIP,,,2.VIP,,,VIP,,,,,3.VIP,,VIP,VIPVIP,VIP,VIPVIPVIP,VIPVIPVIP,,VIP,,VIP,VIP()200828VIP:1.VIPVIP,,,5%,VIP2.VIPVIP,,VIP,VIP,VIP,VIPVIPVIPVIP,,,:1.,VIP,,,VIP,VIP2.VIP,,,,VIP,VIP,VIP3.,VIP,,,4.,VIP,,,VIP-,,VIP,,,VIP1.VIP,VIP,VIP8%,VIPVIP,VIP80%,1/3VIP,,,,2.VIPVIP,,VIP,,VIP,1,,20,VIP,VIP,,,VIP245:VIP1VIP3.VIPVIP,VIP,,VIP0197,1,,Sig=013790105,,Sig=017950105,VIP,,,8%VIP1VIPPairedDifferences95%ConfidenceIntervaloftheStd.ErrorDifferenceMeanStd.DeviationMeanLowerUppertdfSig.(2-tailed)Paif1RANKofTQ-RANKofVEPQ110419152611180-1128313618822731379Pair2RANKofTM-RANKofVIPM12918154711120-11912150126127317954.VIP,,,1,3513VIP,,2,:34()2008282VIPPairedDifferences95%ConfidenceIntervaloftheStd.ErrorDifferenceMeanStd.DeviationMeanLowerUppertdfSig.(2-tailed)Pair1VIP26-26-110419152611180-31361128-18822731379Pair226-212067555129640431591887-4186951912830116142361540Pair326-310471738158357321649931-21176568127090111502111251Pair4VIP26-132118210522123375821281135171291802613503091566941000(1)VIP,(2)VIP2626,VIP26,VIP,,VIP,1/10,VIP,,VIP(3)VIP,,,,VIP,VIP,VIP,,:OnForward-lookingResearchofVIPGarmentConsumptionLIUXiao-hong(Garmentdepartment,HuizhouUniversity,Huizhou516007,GuangdongChina)Abstract:ThispaperanalyzedthedifferenceoftheconsumerperiodbetweentheclothingenterpriseVIPcustomerandthecommoncon2sumer,pointedouttheVIPcustomer’sconsumerbehaviorcouldinstructtheclothingenterprisestoadjusttheirsalesstrategies.Keywords:VIP;garmentconsumption;theconsumerperiod44