讨论一下你喜欢的商业类型英语作文范例3篇

讨论一下你喜欢的商业类型英语作文范例3篇【参考指引】此文档资料“讨论一下你喜欢的商业类型英语作文范例3篇”由三一刀客网友为您精编整理，供您阅读参考，希望对您有所帮助，喜欢就分享下载吧!讨论一下你喜欢的商业类型英语作文1FacingBusinessChallengesatHolidayInnWorldwideSendingInvitationsAcrosstheGlobeInthe1960safamilyvacationintheUnitedStatesusuallymeantloadingthekidsintothes,theyoftenlookedforthefamiliargreensignswith“HolidayInn”,thissignwelcomedtravelerstoHollidayInnhotelswithpromisesofquality,comfort,andvalue.By1968HolidayInnwass,-kets,opening600hotelsandearningareputationasupscale,professional,andwellrun.However,inthe1980sHolidayInn’industry’sbreadandbutter,andaggressivecompetitor,,bothHolidayInn’sshareofthelodgingmarketanditsimagetookanosedive.,,,HolidayInnpursuedastrategythatsegmentedthemarketintodiff,HolidayInnSelect,SunspreeResorts,andCrownePlaza,thecompanyoffereddifferentaccommodationsandamenitiesatdidardofquality,thestrategyquicklybegantopayoff.Evenso,thetopbrassatHolidayInnW,Asia,,thedemandforcomfortable,consistent,’sturnaroundintheUnitedStatesbringsimilarresultsinternationally?Large-scaleconstructionofnewhotelswillplayamajorrole,sowhatkindsofhotelsshouldtheybe?Howcanthecompanybestmeettheneedsofawidevarietyofinternationaltravelers?ShouldHolidayInnexpandthroughfranchisesorbyopeningcompany-ownedhotels?Shouldthesametypeofpromotionbeusedfortheentireglobalmarketorshoulditbelocalizedtoeachgeographicarea?Thesea,howwouldyouanswerthem?MeetingBusinessChallengesatHolidayInnWorldwidePartofRaymondLewis’eedsanddesiresexpressedbyconsumersand,Lewisknowsthatvariouscountriesandculturesapproachpurchasesdifferently,and,then,istofigureouthowtosatisfyboththesimilarandthediverseneedsofeachnewmarket.Lewisalsoknowsthatalltravelers,regardlessofwheretheyarefromorwheretheyaregoing,sharemanyofthesamedesires,fears,,butwhenthey’reontheroad,alltravelersare(1)awayfromhomeandoutoftheirpersonalcomfortzones,(2)indifferentandoftenunfamiliarsurroundings,and(3),,whetherthehotelisinSouthKorea,India,BuenosAires,orIsrael,travelersknowthattheywillalwaysreceiveacomfortableroomatafairprice.Inaddition,thestrategyofsegmentingthemarketbytypesoftravelersthatprovedsosuccessfulintheUnitedStatesalsoworksabroad,,,,?Howlongdovisitorsusuallystay?Dopeoplefromsurroundingareastraveloften?Whattypesofaccommodationsdocompetitorsofferinthearea?Byknowingtheanswerstoquestionslikethese,HolidayInnisableto,thecompanyopenedaSunSpreeResortinArequipa,Peru,closetoMachuPichu,’smanagementteamfeelsthatSunspreehasagreatchanceforsuccessinthislocationbecausethehotelcaterstotourists.Inthesameway,HolidayInnmanagementexpectsamixofbusinessandleisuretravelerstovisitSeoul,,thenewHolidayInnSeoulappealstoabroadrangeoftravelersbyofferingabusinesscenter,banquetfacilities,fourrestaurants,afitnesscenter,andagiftshop.JustasinitsearlydaysofexpansionintheUnitedStates,HolidayInnisaccomplishingitsinternationalexpansionthroughamixofwhollyownedfacilitiesandfranchises,dependingont,theyalsorequirethecomp,franchisesmustadheretostrictqualitystandardsiftheyintendtooperateunderHolidayInn’sfamousname.Lewisandhisteamalsorecognizethateventhoughtravelershavesimilarexpectationsforthequalityandvaluetheygetinahotel,sometimestheyliketostayinplacesthatdon’,thecompanyhasopenedhotelsinEurope,Australia,,HolidayInnisabletotailoritsglobalproducttolocalmarkets.Nonetheless,HolidayInn’spromotionstrategyisdecidedlyglobal,:“Welcome”and“Staywithsomebodyyouknow.”Althoughtheadcopyistranslatedwhennecessary,,,travelersinBritainpreferredanadthatfocusedonafriendlydoorman,manreceivingafaxofadrawingfromherchild.TheinspirationforthisglobalstrategycametoLewis,notsurprisingly,,,hepassedagroupofRussianteenagersgatheredaroundaguitarplayersinging“PufftheMagicDragon,”’speoplewerealikeinmanyways,particularlyinthefieldofpleasureandbusinesstravel.ItremainstobeseenhowsuccessfulHolidayInn’,competitorssuchasMarriottandChoiceHotelsaremovingquicklytomakesureHolidayInndoesn’,Lewisandtherestofthemanagementteamaren讨论一下你喜欢的商业类型英语作文2FacingBusinessChallengesatHolidayInnWorldwideSendingInvitationsAcrosstheGlobeInthe1960safamilyvacationintheUnitedStatesusuallymeantloadingthekidsintothes,theyoftenlookedforthefamiliargreensignswith“HolidayInn”,thissignwelcomedtravelerstoHollidayInnhotelswithpromisesofquality,comfort,andvalue.By1968HolidayInnwass,-kets,opening600hotelsandearningareputationasupscale,professional,andwellrun.However,inthe1980sHolidayInn’industry’sbreadandbutter,andaggressivecompetitor,,bothHolidayInn’sshareofthelodgingmarketanditsimagetookanosedive.,,,HolidayInnpursuedastrategythatsegmentedthemarketintodiff,HolidayInnSelect,SunspreeResorts,andCrownePlaza,thecompanyoffereddifferentaccommodationsandamenitiesatdidardofquality,thestrategyquicklybegantopayoff.Evenso,thetopbrassatHolidayInnW,Asia,,thedemandforcomfortable,consistent,’sturnaroundintheUnitedStatesbringsimilarresultsinternationally?Large-scaleconstructionofnewhotelswillplayamajorrole,sowhatkindsofhotelsshouldtheybe?Howcanthecompanybestmeettheneedsofawidevarietyofinternationaltravelers?ShouldHolidayInnexpandthroughfranchisesorbyopeningcompany-ownedhotels?Shouldthesametypeofpromotionbeusedforth