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117,12.3.12342171.192.3.512367,,,,317AbstractThedevelopmentofdesigntrendsisalwayscloselyboundupwiththedevelopmentofthesociety.AfterChinahasenteredthehigh-speederafordevelopmentofaneconomy,wefindsuddenlyChinesebecomerich.Therearesomuchinterestingandfreshproductsinthemarket.Thebeautifulandmultiple-functionalproductsaregettingmoreandmore.ThenChinesegrowingrichgraduallybegintoconsumedesperately.Atthistime,domesticandmoreandmoreknowledgeablepeoplecalluponpeopletoeconomizelimitedresources,payattentiontoenvironmentalprotectioninthecourseofproductionandconsumption.Thereisthevoiceinindustrialdesigncircles.Designanimportanttrendthatisindustrydesigndevelopmentinecology.Evenworldwide,itisanewstudent'sthingsthattheecologyisdesigned,itisunripe,thedesignerstrytoexploreit,theconsumerstrytoacceptit.InChina,theecologyisdesignedandstayedespeciallyinconceptualdesign,can'treallyenterthemarket,andrunthroughtothesociety.Chinaisthebigcountryofamanufacturingindustry;allkindsofproductsproducedareonsalethroughoutthewholeworld.Buttheecologyisdesignedandhascan'tbereallyappliedtoallkindsofproductsextensivelyallthetime.WhyecologicaldesignofChinacan'tbeacceptedbyenterprisesasthemainstream,acceptedbythemarket?Firstofall,thisisdeterminedbymarketcharacteristicofChina.CharacteristicanalysisofChinesemarket1Consumersdonotbuytheecologicalproductsbecause(1)Understandingofecologicalproductslittle,evenalotofconsumerknowmarkethavewhichproductsecologicalproductatall.(2)Ecologicalshortageofproductinmarketbelieveinsense,toomanyfakeproductshave.(3)Ecologicalproductvariouskindsofquestionofitself,suchasexpensive,coarse,payattentiontotheuseofthematerialbutignoredtheappearanceoftheproducts.(4)Consumers'environmentalprotectionconsciousnessisnotstrongenough,foreignconsumerscomparewithChineseconsumers'ecologicalconsciousness2Theecologicalproductsarenotacceptedbythemarketbecause(1)ThedesignerwhodesignsecologicalproductsunderstandstothepsychologythatChineseconsumersconsumetheecologicalproductsthoroughlyincompletely.2Themarketistheendofproductdesign,andthemainbodyofthemarketisconsumers.Consumersinfluencethedecisionofthepolicy-makinglevelofenterprisesandproductdevelopmentdirectly.3OverseasmarketandcomparisonoftheChinesemarketcomparewiththedevelopedcountry,nomatterconsumer'sconsciousnessormarketmaturityoreventhedesigner'ssenseofduty,Chinaatthepresentstagestandsoppositeeachotherweaker.3Thepolicymakerofenterprise'sproductiondoesnotdevelopthiskindofproduct,because(1)Expensive,higherthanthelikeproductonthemarket(2)Enterprise'soperatorlacksconsciousnessofenvironmentalprotection.Whatdoenterprisescareaboutmost?Enterpriseproducesandsellsproducts,isitwaveinprimaryimportancetoacquireanadvantage.(3)Consumer'sstrongrequestnottothiskindofproduct.Theabove-mentionedproblemexistone,maymakeenterprisepolicymakerapproveacertainquantityofproductforproduce,theeyesofenterprisesarefortheprofitafterall.Questionsofandtheproductsonalotofmarketsoftenaboveallexist.Afteralotofexperimentecologicalproductsgoonthemarket,themarketreflectsverybadly,hasnotmerelyattackedtheenthusiasmforproductionofenterprises,haveattackedconsumerswhobuythisproducttoo.4174designerdidnottheecologicalproductbecause(1)ConsumersdonotbuythiskindofdesignIfconsumerbuythedesireanddemandofproduct,itisimpossiblefordesignertodesignproductoftypethis.Becausetillnow,consumershavebeenlivingoverresourceswastingverymuchallthetime.Theurbanite'slivingstandardhasbeenimprovedgraduallynow,sincelifeextravaganceandwastebecomeakindoffashion.Furthermorethatmadepeopleafraidisthatsuchso-calledfashionablelifespreadinthecity,peopletakethisashonor,andeverybodydoesnotwanttochangesuchalifestyle.Goalandidealthatalargenumberoflifestylesofconsumingresourcesbecomepeople.Sothemostbasicreasonthatconsumersdonotbuythiskindofproductisthateverybodyisunwillingtochangetheexistinglifestyle.Enterprise'spolicymakerdoesnotdevelopthiskindofproductactuallythequestiononlyliesin,Iftheproductsofenvironmentalprotectiontype,attheprice,theappearanceandotherrespectsareallhadwithlikeproductandatie,thenenvironmentallysafeproductswillbeamainproduct,butnotsuchnow,appearonceinawhileinourlife.Environmentallysafeproductsshouldtaketheroadtoabenigndevelopment1Dealwiththepriceproblemoftheproductscorrectly2RequisitionfordesignerIndustry'sdesignershouldpayattentiontothefollowingseveralpointswhendesignecologicalproductsAHaveone'sowncharacteristicstodesigntherespectevenmoreintheappearance,utilizethedesigner'simaginationandintention,tothesusceptibilityofartandfashion,designtheuniquestyleofenvironmentallysafeproductsaccordingtothecharacteristicsofenvironmentallysafeproduct;BHandletherecycledmaterialcautiously,payattentiontomajorconsumers'consumerpsychology.CWhiledesigningtheproducts,itisnotmerelythedesignwhichcarriesonthefunctionandappearance,productsscraptreatmentafterretrievewayisitcarryonreasonablefeasibledesigntowanttoo.Inaword,nomatterwhateradesignersarein,mustbefromtheglobalangleorconsideringthequestionintermsofregionatleastcompletely.Onlylikethis,couldreachthelevelthattheecologyisdes