从_国美现象_探悉中国家电零售业

59(,362021):;;,:;;:F724.2:A:1006-1398(2006)04-0059-07,,,()198711,,,,,,25150,10000,,2004,200330,177.9,,[1]1001990,,,,:2005-10-30:(1977-),,,,,60(),199972000,:,,,,,(),,,,,,:1.,,,150,30005000,4270,[2],2.,1999,,,,,,,,,,,,,,,,3.,,,,,,,,,,4.,,,,,,,,,,,,()1.,61,,,:,;,,,,,,,,,,,,,,,,,2.,2000,2000TCL0.81.5;200241618;20021232100100;,2003[3],,,,,,,,,,,,,,,,,,,,,3.5,ITIT,,IT,IT,,,,,,,,,,4.,,50,2004,68.2%2000,20%[4]62(),,,,,,,5.2004,,,;TCL;,;,[5],,,,,(),,,,,,,;,;,,:1.,,,,,?,,,,,10%,,30%[6],2004,2.,,,,,,,,,,,,,,633.,,,;,,,[7],,,,,,,,,,,,,,,,()5,20002004,172%,,216%,,:,,,,[8],,:,;,;[9],3.2,1000,491%,,525%,6%[10],(),,,,;,,,,:,,,64(),,,;,,,,,,,,,,,,(),,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,[11],,,,,,,,,,65,,,,,,,,,,,,,,,,,,,,,,,,,,:[1].[J].,2004,(6):2829.[2].[J].,2004,(6):3637.[3].[J].,2004,(8):1821.[4].[N].,2004-12-17.[5].[J].,2004,(12).[6].[J].,2004,(11):3033.[7][EB/OL].,2005-03-30.[8].,[N].,2005-03-07.[9].[N].,2004-12-14.[10].[N].,2005-04-01.[11].[J].,2004,(4):3435.ProbingtheChineseHomeAppliancesRetailingFromGomePhenomenonCHENYi,LIUYin-xia(CollegeofBusinessAdministration,HuaqiaoUniv.,Quanzhou,362021,China)Abstract:InthethesistheauthorfirstlyrevealstheprofoundconnotationofGomephenomenonandthenanalysesthepositiveandnegativeeffectsthatGomephenomenonbringstoChinesehomeapplianceretailing,andfinallysuggestssomegoodideasaboutthedevelopingtendencyanddirectionofChinesehomeapplianceretailingandchain-storeopera2tion.Keywords:Gomephenomenon;homeappliancesretailing;chainmodel