oracle做的华为项目建议书7

OracleSellingPoint:GeneratingTop-LineResultsfromyourOracleApplicationsInvestmentDecember19992OracleSellingPoint:GeneratingTop-LineResultsfromyourOracleApplicationsInvestmentOracleApplicationscustomershavemadesignificantITinvestmentstodecreasecostsandimproveoperationalefficienciesusingOracle’sEnterpriseApplications.Theseeffortshaveresultedinarepositoryofcustomerdata,pricelists,inventoryitemsandbillofmaterial(BOM)structures—theartifactsoftheirsalesandproducts.Thechallengenowistogobeyondoperationalefficiencies,leveragingtheseartifactsincustomer-facingprocessestomoreeffectivelygeneraterevenue.THEEMERGINGMARKETOFONEMostcompaniesrecognizethevalueofcreating1-to-1relationshipswiththeircustomersandhaveembarkeduponinitiativestoimprovetheircustomer-facingprocesses,driverevenuegrowthanddeepencustomercommitment.Ascompetitivepressuresforcecompaniestodifferentiatetheirofferingsthroughbundledservicesandproductsorcustomproductofferings,thecomplexityofsellingtheseofferingsincreases.Intheemerging“marketofone,”salesconfigurationhasbecomethecriticalhubamongnumerousdisconnectedprocessesthatmustbeharnessedinordertostreamlinesalesofcomplexandcustomofferings.EFFECTIVELYSELLINGTHROUGHALLCHANNELSOraclecustomerscannowaccelerateinitiativestomoreeffectivelysellcomplexandcustomproductsbyleveragingtheirOracleApplications’enterprisedataatthepointofsale.UsingOracleSellingPoint,companiescanclearlydefinehowtheirproductsandservicesarepackagedandsold—deliveringvaluableenterpriseinformationtoallsaleschannels,speedingsalesthroughputandincreasingorderaccuracy.OracleSellingPointenablesallsaleschannels—directsales,insidesales,distributors,ande-commercecustomers—toconfigurecomplexandcustomproductsandservices,andsubmitvalidorders.OracleSellingPointtakesadvantageofOracleApplications’e-businessarchitecturetoprovideenterprise-wideconfigurationcapabilities,enrichedwithtimelyandaccurateenterprisedata,tohelpincreasewinratesandtrimsalescycletime.3UsingOracleSellingPoint,companiescanmovecustomersthroughthebuyingprocesswithrevolutionaryefficiencyby:§Mappinguniquecustomerneedstotheoptimalsolution§Providingpriceandavailabilityinrealtime§Ensuringthateachconfigurationiscompleteandvalid§Providing24x7self-serviceviatheInternet,evenforcomplexandcustomproductsCompaniescanalsosignificantlyimprovedeliveryonordersbyensuringthateachorderisaccurate,thusstreamliningthefulfillmentprocess.HIGHBUSINESSVALUEOracleSellingPointleveragesenterpriseknowledgeinallsaleschannelstohelpcompaniesmaximizerevenuegeneration.Improvementscomeintheformofincreasedresponsivenesstocustomers,decreasedsalescycletime,increasedwinrates,highervolumeperorderandincreasedcustomerloyalty.Inadditiontoincreasingtop-linegrowth,OracleSellingPointdeliverssalesoperationsefficiencysuchasdecreasedtimetomarketfornewproductsandreducedsalestrainingcosts.Thegreatestoperationalefficienciescomeintheformofdecreasedoreliminatedordererrors,whichcanerodeasmuchas3%ofacompany’srevenuesinassociatedcostsduetofulfillmentdelays,inventorylosses,rework,reshippingandwarrantyexpenses.THEVALUEOFENTERPRISEINTEGRATIONThekeytoimplementingacost-effectiveandmaintainablesalesconfigurationsystemisintegrationtoenterprisedataandprocesses.Salesconfigurationsystemsrelyon:1.AccesstoinventoryitemmasterandBOMstructuresaroundwhichconfigurationrulesareaddedtocreatetheconfigurationmodel.2.Accesstoaccuratecustomerdatatotrackconfigurationsandquotes,andtoassociatepreferredpricingbyaccount,geographyorpurchasevolume.3.Accesstoorderentrysystemsthatseamlesslyreceiveconfiguredsalesordersandmovethemthroughthefulfillmentprocesswithoutmanualintervention.4BecauseofitsintegrationwithOracleApplications,OracleSellingPointisthesolutionofchoiceforOraclecustomers.Mostthird-partyconfiguratorsrelyoncustomintegrationtoOracleApplicationsthatcreatesaseriesofcostly,andoftenhidden,implementationandmaintenanceissues.Theseinclude:ImportingProductItemMasterandBOMStructuresCompaniesmaintaintheirinventoryitemsandBOMstructuresintheirmanufacturingsystems.Thisinformationisthebasisforconfigurationmodels.Configuratorsthatarenotpartoftheintegratedenterprisearchitectureusecompleximportprogramstoaccessproductitemmasterdatafromenterprisesystems.Oncethedataisimported,BOMstructuresmustbereconstructedintheconfigurationsystem.Thesemassivelyredundantmodelingprocessesarequiteunreliable,time-consumingandcostly.Often,importantinformationislostduringthetranslation.Furthermore,thisapproachresultsindataandproductstructureredundancybetweensystems,whichbecomesproblematicanddifficulttomaintainastheinformationchanges—whichitinevitablywill.OracleSellingPoint4.2imports10.7and11OracleApplicationsitemmasterdataandBOMstructuresintoastandardconfigurationdataschema.ThenativeBOMstructureautomaticallybecomesthedefaultmodelstructurearoundwhichguidedsellingandconfigurationrulesareadded.ThiseliminatestheneedtoreconstructtheBOMstructureorcreateacustomdataschema,ensuringthatthesystemwillbemaintainableandthatorderswillbevalid,basedonBOMstructuresrecognizedbythemanufacturingsystem.KeepingProductDataSynchronizedamongDisp