[国外经济类书籍大全]-amacom-the-e-learn

TheE-LearningQuestionandAnswerBookE-learnFM039/6/028:24AMPageiE-learnFM039/6/028:24AMPageiiThisPageIntentionallyLeftBlankTheE-LearningQuestionandAnswerBookASurvivalGuideforTrainersandBusinessManagersAllanJ.HendersonAmericanManagementAssociationNewYork•Atlanta•Brussels•BuenosAires•Chicago•London•MexicoCitySanFrancisco•Shanghai•Tokyo•Toronto•Washington,D.C.E-learnFM039/6/028:24AMPageiiiSpecialdiscountsonbulkquantitiesofAMACOMbooksareavailabletocorporations,professionalassociations,andotherorganizations.Fordetails,contactSpecialSalesDepartment,AMACOM,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,NY10019.Tel.:[phone].Fax:[phone].Website:©2003AllanJ.HendersonAllrightsreserved.PrintedintheUnitedStatesofAmerica.Thispublicationmaynotbereproduced,storedinaretrievalsystem,ortransmittedinwholeorinpart,inanyformorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise,withoutthepriorwrittenpermissionofAMACOM,adivisionofAmericanManagementAssociation,1601Broadway,NewYork,NY10019.Printingnumber10987654321Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinrenderinglegal,accounting,orotherprofessionalservice.Iflegaladviceorotherexpertassistanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.TheIBM4-TierLearningModelisacopyrightofandaregisteredtrademarkofIBM.LibraryofCongressCataloging-in-PublicationDataHenderson,AllanJ.,1951-Thee-learningquestionandanswerbook:asurvivalguidefortrainersandbusinessmanagers/AllanHenderson.p.cm.Includesindex.ISBN0-8144-7169-2(pbk.)1.Employees—Trainingof—Computer-assistedinstruction.2.Business—Computer-assistedinstruction.3.Management—Computer-assistedinstruction.4.Internetineducation.I.Title.HF5549.5.T7H422002658.3'124'0285—dc212002006056E-learnFM039/6/028:24AMPageivDedicationForMeg,whodancesinmydreams.E-learnFM039/6/028:24AMPagevE-learnFM039/6/028:24AMPageviThisPageIntentionallyLeftBlankContentsWhyShouldYouReadThisBook?xiTotheReader…xiiiHowIsThisBookDifferent?xiiiShouldYouScanforthe“GoodParts”?xivMyThanks…xivChapter1.WhatIsE-LearningAllAbout?1QuestionsandAnswersinThisChapter11-1.Whatise-learning?21-2.WhatdoestheInternethavetodowithe-learning?41-3.Howcanyourcompanybenefitfrome-learning?51-4.Whatdoesafull-scalee-learningprogramlooklike?81-5.Istheremorethanonesuccessfule-learningmodel?101-6.Canyouremployeesreallylearnwithe-learning?131-7.Whatdoesitmeantothinkofe-learningasabusinesstool?141-8.Isyourcompanyagoodcandidateforusinge-learning?151-9.Cancompanieswithsmallbudgetsusee-learningtoo?171-10.What’swrongwithtraditionalsolutionslikeclassroomcoursesandbooks?201-11.Ise-learningthesameasprovidinginformationataWebsite?221-12.Howdoese-learningrelatetootherinteractivecapabilitiesontheInternet?221-13.Howdoese-learningrelatetoknowledgemanagement?241-14.Ise-learningsomethingcompletelynew?251-15.Wherecanyoufindoutmoreaboute-learning?26ChapterSummary27Chapter2.Let’sBeSpecific—SomeE-LearningCaseStudies29Don’tReadThisChapter!29SummaryofCaseStudiesinThisChapter30CaseStudy1.ProductSalesUpdateTraining31CaseStudy2.TechnicalCertificationTraining35CaseStudy3.ProfessionalCompetencyTraining37CaseStudy4.BusinessToolsTraining40viiE-learnFM039/6/028:24AMPageviiCaseStudy5.TechnicalSkillsTraining42CaseStudy6.“OngoingProfessional”SkillsTraining44CaseStudy7.NewSalespersonTrainingin“HowtoSell”45CaseStudy8.New-HireTraining47CaseStudy9.NewHRBenefitsTraining49CaseStudy10.InformalTechnicalSeminars52CaseStudy11.LegalComplianceTraining54ChapterSummary55Chapter3.WhatDoesE-LearningCost?59QuestionsandAnswersinThisChapter603-1.Whatdoese-learningreallycost?603-2.Whatdoesthecostofane-learningsolutiondependon?633-3.Whatelseaffectsthecostsofe-learning?653-4.HowdoyoudevelopanROIfore-learning?663-5.HowmuchconfidenceshouldyouputinanROI?713-6.Whatareyourmake/buyelementsfore-learning?723-7.Whatdoe-learning“solutionproviders”cost?74ChapterSummary75Chapter4.ApplyingE-LearningtoYourBusiness77QuestionsandAnswersinThisChapter774-1.Whatisane-learningsuccessforyou?784-2.Whataretypicalbarriersforimplementinge-learninginacompany?814-3.Whatdoese-learningneedfromyourmanagementteam?824-4.Howcriticalisleading-edgetechnologytoe-learning?834-5.Doyouneedtoscrapyourclassroomtraining?844-6.Howwillyouremployeesrespondtoe-learning?854-7.Howdoesstudentmotivationaffecte-learning?874-8.Howwillinstructorsrespondtoe-learning?914-9.Whatglobalconsiderationsdoyouneedtotakeintoaccountfore-learning?93ChapterSummary94Chapter5.WhatDoToday’sE-LearningThoughtLeadersSay?97ThoughtLeaderInterviewsinThisChapter975-1.ElliottMasie985-2.JanisMorariu1035-3.SteveRae1095-4.AndrewSadler1155-5.JamesSharpe122viiiContentsE-learnFM039/6/028:24AMPageviiiChapter6.WhatAretheDifferentE-LearningStyles?129QuestionsandAnswersinThisChapter1296-1.Whatarethebasicstylesfore-learning?1306-2.Whatisthe“synchronouslearning”style?1316-3.Whatisthe“self-directedlearning”style?1336-4.Whatisthe“asynchronous(collaborative)learnin