,:;;,,1.(,):(Coase)1937,,:,(1937,),,;,,,(Arrow,K.J.)(HerbertSimon),,(Williamson),:,,,:(Coase,1937),,,,,,,,,,,,,,,,,,,,,,,,(Arrow,1969)57,;,(HerbertSimon,19571961),:(1),,(2),,,,,,,(),,,,,(opportunism),,:(1975)(1985),,(),,,,,,,,,:,,;,,,(,1995),,,;,;,,,,,,,2.,,6720016,,,,,,,,1975,1985,:,,,,,,(Williamson,1975),()(),,,;,,,(Coase,1937),,,,,,,;,,,(organisa2tioncost),3.,,,,,,,,,,;,,,,,,,,,,,,,,,,,:,,,77(Williamson,1985),,,,,,,;,,?,4.,,,,,,,,,,,,,,,,:,,,,(Williamson,1975),,,,,,,:(Williamson,1985),,,,,,,,,,,,,,,,,,(,),,(),,,8720016,,,,,;,;,,(relationcontracting),,,,(),:,,,:,,,,(),,,,,,(,),(Williamson,1985),,,(),,,,,?,:,?,:,,,,,,,97,,,:,;,(),,,,:,,,,,,,,,5.,,,,:,,,,,(Williamson,1985),,,,,,:,:[1],,,,2000[2],,,2000[3],,,1995[4]Arrow,K.J.TheOrganisationofEco2nomicActivity:IssuesPertinenttotheChoiceofMar2ketversusNonmarketAllocation,inJointEconomicCommittee,TheAnalysisandEvaluationofPublicExpenditure:thePPBSystem,vol.1,USWashing2tonDC:GovernmentPrintingOffice,1969.[5]Coase,R.,TheNatureoftheFirm,E2conomica,Nov.,1937.[6]Coase,R.,TheProblemofSocialCost,JournalofLawandEconomics,Oct.,1960.[7]Simon,H.A.ABehavioralModelofRa2tionalChoice,QuarterlyJournalofEconomics,1955.[8]Simon,H.A.TheoriesofBoundedRa2tionality,inC.McGuireandR.Radner(eds)Deci2sionandOrganization,Amsterdam:North-Holland,1972.[9]Williamson,O.E.MarketsandHierar2chies:AnalysisandAnti-TrustImplication:AStudyintheEconomicsofInternalOrganisation,NewYork:FreePress,1975.[10]Williamson,O.E.TheEconomicInstitu2tionsofCapitalism:Firm,Market,RelationalCon2tracting,Macmillan,1985::0820016