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UnitTwoBusinessQuotationforbusinessBusiness?That’sverysimple—it’sotherpeople’smoney.Boldnessinbusinessisthefirst,second,andthirdthing.Unit2Business•Stockholder•Taxingauthority•Realestate•Salesforecast•Economicforecast•profit•股票持有人•税务机关•房地产•销售预测•交际预测•利润•Budget•Inflation•Deflation•Demand•Enterprise•Deficit•Group•ICBC预算通货膨胀通货紧缩需求企业财政赤字集团中国工商银行•管理•协调•运作•人力资源•经费•决策•政府部门•金融机构•Management•Coordinate•Operate•Humanresources•Funds•Makedecision•Governmentalagencies•FinancialinstitutionADefinitionofManagement•Thefourorganizationalfunctionsare:•Planning,organizing,leading,controlling•Thefourorganizationalresourcesarea:•Humanresources,financialresources,physicalresources,informationalresources.•Themanagementprocessinvolves•Managersusing•organizationalresources•through•organizationalfunctions•inorderto•effectivelyandefficiently•achieve•objectives•Theauthorconcludesthat:•Thechallengetosuccessfulmanagersintoday’scomplexglobalmarketsistoeffectivelyandefficientlyreorganizetheoverlapamongresourceswhilevaluingtheimportanceofeach.Thethemeofthetext•Managementisacomplexprocessinvolvingcoordinationofhumanresourceswithotherresources,soasuccessfulmanagershouldknowhowtoeffectivelyandefficientlyuseanorganization’sresourcestoachieveitsobjectives.InternationalBaccalaureateprograms•I’mShepO’NealwiththeSpecialEnglishEducationReport.•Youngpeopleinmorethanonehundredcountriescan1attendschoolsthatofferInternationalBaccalaureateprograms.•TheinternationalBaccalaureateOrganizationinSwitzerlandwasstartedinnineteensixty-eight.Itsaysthegoalisto“createabetterandmorepeacefulworldthroughinterculturalunderstandingand2respect.”Thenon-profitorganizationsaysabouttwohundredthousandstudentsareinI.B.programs.•Thefirstistheprimaryyearsprogram.Thisisforchildrenagesthreeto3twelve.Theybegintolearnabouttheideasofpeopleinotherpartsoftheworld.•Themiddleyearsprogramisforstudentsbetweentheagesofelevenandsixteen.Theystudylanguages,mathematicsand4scienceaswellasarts,technologyandphysicaleducation.Thisprogramisdesignedtohelpstudentsmakeconnectionsbetweenthedifferentareasofstudy.Theyarealsourgedtotakepartin5localactivitiessotheycanbegoodcitizens.•Thediplomaprogramisforsixteentoeighteenyearsold.Itistwoyearsofstudytoprepareforcollegeor6university.Theystudylanguages,asocialscience,anexperimentalscience,mathematicsandthearts.•Theymustpasssixexaminationstocompletetheprogram.Studentswhopass7receiveaspecialInternationalBaccalaureatecertificate.Itisacceptedbyuniversitiesaroundtheworld.I.B.studentsalsosatisfytherequirementsoftheirlocalandnationaleducationalsystems.TheInternationalBaccalaureateOrganizationsaysaboutthirtyuniversitiesoffer8financialaidtograduatesofitsprograms.•MorethanonethousandfivehundredschoolsofferI.B.programs.Thenumber9continuestogrow.Lastmonth,aschoolinCroatiabegantoofferthemiddleyearsprogram.AndaschoolinthePhilippinesstartedtoteachthediplomaprogram.•OthernationsthatofferI.B.programsincludeBangladesh,10Britain,China,India,Indonesia,Mozambique,VietnamandSpain.IntheUnitedStates,therearemorethanfourhundredI.B.diplomaprograms.Also,thereareforty-ninemiddleschoolprogramsandthirtyprimaryschoolprograms.WHYISWRITINGSOIMPORTANT•Writinginfluencesthewaywethink•Writingforcesustoconfrontissues,todefineandredefineourownfeelingandpositions,andenablesustoexpressourselvestoothersinmoreeffectiveways.Writingcontributestothewaywelearn•Onceyoubegintowritesummariesandresponseswhilereading,youwillbeforcedtoreallyunderstandwhatyouarereading,connectthemalltogether,andhaveamuchbetteroverviewofthesubject.Thisiswhatisprobablymeantby“makingathickbookthin.”Goodwritingleadstosuccessincollegeandcareer•Thepurposeofliberalartseducationistolayabroadandsolidfoundationformoreadvancedandmorespecializedtraininginthefuture.Abroad-basededucationwillleadtogreatercreativityandmorefullydevelopedindividuals.Onamorepracticallevel,thebroadervisionwouldalsoenableonetoengageininterdisciplinaryresearchmoreproductively.Writingenrichespersonalgrowth•Onapersonallevel,writingenablesustoreflectdeeplyonourownexperience,toexaminecriticallyourmostbasicassumptions,andtobeintouchwithourinnermostselves.Inaway,writingisaself-discoveryprocess.Itwouldenableustogainadeeperunderstandingofourselvesaswellassociety,people,andlifeingeneral.Whatisgoodwriting•Whatisgoodwriting,anyway?Differentculturesusingdifferentlanguagesmaycomeupwithverydifferentanswerstothequestion.Indeed,evendifferentindividualsmayhavedifferentstandards,tastesorexpectations.However,asfarasEnglishisconcerned,asetofbasiccharacteristics,whichisbelievedtobepresentinallgoodwriting,hasbeenpromotedbyeducatorsinEnglish-speakingcountries:Whatisgoodwriting•Unity----allpartsorelementsofthewritingconstitutinganorganicandharmoniouswhole•Coherence----allpartsorelementswellconnectedtoshowclearlogical(causal,contrastive,hierarchical,parallel,etc.)relations•Emphasis---specialandsignificantstressgiventoimportantideasbymeansofposition,repetition,orotherindication•Development----adequateelaborationandsufficientexpansionWhatisgoodwriting•Clarity----precise,concise,andlucidinstyle•Wh