证券电子商务及其发展

辽宁科技大学毕业设计(论文)第I页证券电子商务及其发展摘要随着全球通讯技术的突飞猛进，网络应用的日益普及，电子商务逐步从有形商品的交易领域进入到证券等无形商品的交易领域。证券电子商务是新世纪最有发展前途的一个领域，只有经过证券化的金融商品，才是最具有流动性的商品，因而是最具有价值的商品。从国家的经济发展,企业的运营状况到证券市场行情分析及交易等信息,投资者都可以从互联网上获取,而到目前为止我国的各级证券机构所能提供的各种网上服务还远远不够,所以中国证券电子商务发展前景光明,但实际操作中成本与效益是决定因素,特别是它的当前,长远的效益问题与国家的经济发展状况。证券电子商务是证券行业以电子信息为媒体而为顾客所提供的一种商业服务,它是一种有偿的服务,当然它从总体利益出发时也在某些方面提供免费服务,比如免费电子邮箱.总之,为了人类社会的发展,在稀缺资源利用和效率双丰收的前提下,充分地利用人类社会的各种信息资源,节约成本,提高效益和效率,特别是利用人类经济社会晴雨表指针的证券信息等,这些正是信息时代所追求的。关键词电子商务；证券；交易；电子信息辽宁科技大学毕业设计(论文)第II页AbstractWiththerapiddevelopmentofglobalcommunicationtechnology,theincreasingpopularityofWebapplications,e-commercehasgraduallybeenshiftedfromthetransactionsareasoftangiblemerchandiseintothetransactionfieldofintangiblegoods,suchassecurities.E-Securitiescommerceisthemostpromisingareasincenewcentury,onlyafterthesecuritiesoffinancialproducts,isthemostliquiditycommodities,aswellasthemostvaluablecommodity.Investorscanobtaintheinformationthecountry'seconomicdevelopment,businessoperationsofthesecuritiesmarketanalysisandtransactionsfromtheinternet,andsofarisstillfarfromnotenoughforourcountry'ssecuritiescanbeprovidedatalllevelsofonlineservices,sothefutureoftheChinaE-Securitiescommercearepromising,butthecostsandbenefitsisthedecidingfactorinpractice,especiallyinitscurrentandlong-termeffectivenessproblemwiththeeconomicdevelopmentofthecountry,securityE-commerceissecuritiesindustrywhichelectronicinformationforthemediaprovidedforcustomerswithacommercialservice,itisarepaidservice,ofcourse,alsoitprovidedfreeservicesinsomeaspectswhenitsdeparturefromtheoverallbenefits,suchasfreee-mail.Inshort,forthedevelopmentofhumansociety,underthepremiseofutilizethescarceresourceanddouble-harvestofefficiency,fullyusingofallkindsofinformationresourcesathumansociety,reducingcostsandimprovingefficiency,inparticulartheuseofsecuritiesinformationwhichhumanbeingsareabarometerofeconomicandsocialindicators,whichpursuittheinformationage.keywordse-commerce；securities；trading；electronicinformation辽宁科技大学毕业设计(论文)第III页目录摘要.................................................................................................................................IAbstract...........................................................................................................................II第1章绪论................................................................................................................11.1证券电子商务的基本内容.....................................................................................11.1.1电子商务的发展背景...................................................................................11.1.2证券电子商务的概念...................................................................................11.2证券电子商务市场营销.........................................................................................21.2.1证券电子商务业务形式...............................................................................21.2.2证券电子商务进入营销时代.......................................................................2第2章证券电子商务的分析.......................................................................................52.1证券电子商务与市场环境变革.............................................................................52.1.1证券电子商务与虚拟经济...........................................................................52.1.2证券电子商务与信息不对称.......................................................................52.2证券电子商务与券商经营创新.............................................................................62.2.1传统券商经营方式分析...............................................................................62.2.2网络环境下的券商经营方式分析...............................................................62.3证券电子商务的特点与典型.................................................................................72.3.1证券电子商务的特点...................................................................................72.3.2证券电子商务的典型模式...........................................................................72.4证券电子商务的发展与启示.................................................................................82.4.1证券电子商务业务的发展...........................................................................82.4.2国外证券电子商务发展对我国的启示.......................................................92.5证券电子商务的优势与存在的问题...................................................................102.5.1发展证券电子商务的优势.........................................................................102.5.2证券电子商务发展中的问题.....................................................................122.5.3发展证券电子商务的对策.........................................................................13第3章证券电子商务前瞻.........................................................................................15辽宁科技大学毕业设计(论文)第IV页3.1证券电子商务的发展趋势...................................................................................153.1.1全球证券电子商务的发展趋势.................................................................153.2证券经纪电子商务对证券经营机构的影响.......................................................163.2.1证券经纪经营理念的变化.........................................................................173.2.2证券经纪营销方式的变化