200832()JournalofNanjingNormalUniversity(SocialScience)Mar.,2008No.2::,:,,(),:;;;;:C919;F08:A:100124608(2008)0220040206:2007207203:,210046??,:;:,,:,,-()---,,,,,:,[1]115,,,,,,,,,,,,,:,04[2]28,,[3]22,,,,,,,,,,,,,,,:,[4]:199730,,,,,,,,,,,,[5]223,:,?,2060,,30,,14;1/14,30??:,,[6],,,:,;,,,,14(embeddedness),,(K.Polanyi,TheEconomyasinstitutedProcess,inTradeandMarketintheEarlyEmpires.ed.KarlPolanyi,ConradAresbergandHarryPearson[Chicago:HenryRegneryCompany,1957],2432270)(Granovetter),(MarkGranovetter,EconomicActionandSocialStructure:TheProblemofEmbeddness,AmericanJournalofSociology91[1985],4812510),,,,,,:,,,[7]20,,,[7],,,,,,:,,,[8]16,,,;,,,,,,,,,,,,,?,,,--,,[9]72273:,[2]15?,,,[6]3,:??,,:,(),,,,?,24,,,,,,,(),,,[3]142,,,(),,-,,:,?,,,:,,,:,[10]3,(),,,,,,,,,,,,,[11],,,,,,,,,,,,[6]150,,,34,,,,?[9]61?,,,,(),,,,,(culturalbeliefs)11,11,[12]74,,,,,,,(ethos),,,()()[13]1302131,,,,,,,(),,(),()(),[2]7:,,,,,,[2]15,,:(1),;(2),;(3)?,,,,,,44,,,,,,[14],,,,,,,,,,,,,,[13]159,,,,,,,,,,,,,:[1].[M].:,1998.[2].[M].:,2003.[3],.[M].:,2002.[4].[J].,1998(1).[5].:[M].:,1990.[6],.[M].:,2002.[7].[M].:,1998.[8].[M].:,1987.[9].[M].:,1999.[10].:[A]..-[C].:,2003.[11].()[M].:,1962.[12].[M].:,2001.[13].[M].:,1993.[14].[J].,1997(2).(:)CulturalInterpretationofEconomicPhenomena:PossibilitiesandLimitsYANGGuang2feiAbstract:Twocontradictoryconclusionsareusuallyachievedinthediscussionoftherolethatcultureplaysineconomy:ignoringandover2stressing.Cultureexertsnoimmediateinfluenceoneconomicactivities,butaf2fectsthemthroughinstitutions(formalandinformalrules)andhumanindividuals.Therefore,whileculturalinfluenceofthiskindshouldnotbeignored,theculturalinterpretationofeconomicphenomenamustnotbeo2ver2applied.Keywords:economicphenomena;culture;Confucianculture;economyinEastAsia;institutions54