房建伟外资EPC项目投标研究

外资EPC项目投标风险研究房建伟摘要EPC工程总承包是近年来国际上较为流行的项目管理模式，即设计一采购一施工（Engineering，ProcurementandConstruction）有机结合，是一种包括设计、设备采购、施工、安装和调试，直至竣工移交的工程实施组织模式。近年，EPC工程总承包模式成为大势所趋，对于总承包商来说既是机遇也是挑战，必须挖掘自身潜力，发挥EPC工程总承包的优势。本文从总承包商的角度分析了EPC项目投标过程的特点，方法，流程与管控的重点，结合具体投标实践，分析了投标过程进行的投标前的准备，投标的报价和风险分析，为企业在外资EPC工程项目投标过程的管控提供借鉴。关键词:EPC项目，招标，投标，项目风险ⅡAbstractEPCprojectgeneralcontractingisapopularprojectmanagementmodeintheworldinrecentyears,thatis,theorganiccombinationofdesign-procurement-construction.Itisakindofprojectimplementationorganizationmodeincludingdesign,equipmentprocurement,construction,installationandcommissioning,untilthecompletionofthetransfer.Inrecentyears,theEPCprojectgeneralcontractingmodehasbecomeageneraltrend.Itisbothanopportunityandachallengeforthegeneralcontractor.WemusttapourownpotentialandgivefullplaytotheadvantagesofEPCprojectgeneralcontracting.Fromthepointofviewofthegeneralcontractor,thispaperanalyzesthecharacteristics,methods,processandcontrolemphasisofthebiddingprocessofEPCprojects.Combiningwiththespecificbiddingpractice,thispaperanalyzesthepreparationbeforebidding,biddingquotationandriskanalysisinthebiddingprocess,whichcanprovidereferenceforenterprisesinthebiddingprocessofoverseasEPCprojects.Keywords：EPCProject,Tendering,Bidding,ProjectriskV目录摘要.......................................................................................................................1Abstract.....................................................................................................................1第一章EPC项目投标的特点.....................................................................................11.1EPC概念.....................................................11.2工程总承包概述..............................................11.2.1工程总承包模式的定义..............................................................................11.2.2推广工程总承包模式的必要性...................................................................21.2.3EPC模式的国内的发展现状......................................................................31.2.4EPC模式在国际上的的发展现状...............................................................31.3EPC模式主要特征.............................................41.4招投标过程..................................................41.4.1招投标的定义............................................................................................41.4.2EPC总承包招标程序.................................................................................51.5外资EPC项目投标过程中的商务准备工作.........................61.6EPC项目投标程序.............................................71.6.1投标方案构成............................................................................................71.6.2EPC工程投标程序.....................................................................................8第二章EPC项目的投标报价...................................................................................102.1EPC总承包报价方案研究......................................102.1.1设计方案研究..........................................................................................102.1.2采购方案研究..........................................................................................10V2.1.3施工方案研究..........................................................................................102.2成本分析...................................................112.3项目技术经济方案对比.......................................132.4EPC项目报价流程............................................142.4.1标书剖析.................................................................................................142.4.2关键决策点分析......................................................................................142.4.3择优选取技术标方案...............................................................................152.4.4投标报价预测..........................................................................................152.4.5商务标得分预测......................................................................................152.4.6投标报价决策..........................................................................................152.5本章小结...................................................17第三章EPC项目投标过程管控重点........................................................................183.1EPC投标过程管理要点........................................183.1.1投标市场分析与定位...............................................................................183.1.2投标过程阶段划分...................................................................................193.1.3投标进度控制..........................................................................................203.1.4SWOT分析.............................................................................................213.1.5投标组织协调..........................................................................................213.1.6投标文本制作..........................................................................................223.2投标阶段的风险管控.........................................233.2.1EPC项目风险的基本特点........................................................................23V3.2.2风险识别方法..................................................................................