欧盟知识产权资产评估

Dr.BernhardHertelBernhardHertel博士Munich慕尼黑Germany德国IPRIINovember2008中国-欧盟知识产权保护项目（二期）2008年11月IPPortfolioValuationintheEU欧盟知识产权资产评估ChinaNovember2008Dr.BernhardHertel,MunichGermany2Summary摘要
WhyIPR?为什么选择知识产权?
Valuation评估•PatentSearch专利检索•Methods评估方法
PatendFunds专利基金
PatendMortgage专利抵押
Auctions拍卖
Licensing许可ChinaNovember2008Dr.BernhardHertel,MunichGermany3WhyIPR?为什么选择知识产权?
Patents专利
UtilityModels实用新型
Trademarks商标
Copyright著作权
Design外观设计
GeographicalIndications地理标识
DomainNames域名
TradeSecrets商业秘密ChinaNovember2008Dr.BernhardHertel,MunichGermany4WhyIPR?为什么选择知识产权？
Protectingtheproduct保护产品
Generatingincome产生效益
Enhancesthevalueofthecompany提升公司价值
Truebusinessasset-IntangibleAsset公司真实资产-》无形资产ChinaNovember2008Dr.BernhardHertel,MunichGermany5WhyIPR?为什么选择知识产权？
Patents专利
Advantage:优点：Exclusivity排他性
Disadvantage:缺点Highcosts高成本Longprocedure程序耗时ChinaNovember2008Dr.BernhardHertel,MunichGermany6WhyIPR?为什么选择知识产权？
UtilityModels实用新型
Advantage:优点：Exclusivity排他性Relativelycheep相对低廉
Disadvantage:缺点：Notinallcountriesavailable并非在所有国家均有效ChinaNovember2008Dr.BernhardHertel,MunichGermany7WhyIPR?为什么选择知识产权？
Trademarks商标
Advantage:优点：Clearprofile形象鲜明
Disadvantage:缺点：None无ChinaNovember2008Dr.BernhardHertel,MunichGermany8WhyIPR?为什么选择知识产权？
Copyright著作权
Advantage优点Noformalitiesnecessary无形式要求Longlifetime较长保护期
Disadvantage缺点None无ChinaNovember2008Dr.BernhardHertel,MunichGermany9WhyIPR?为什么选择知识产权？
Design外观设计
Advantage优点Clearimageofproductandcompany树立公司和产品的清晰形象
Disadvantage缺点None无ChinaNovember2008Dr.BernhardHertel,MunichGermany10WhyIPR?为什么选择知识产权？
GeographicalIndication地理标识
Advantage优点Clearimageofproductandcompany树立公司和产品的清晰形象Highlightsspecificquality增强特质
Disadvantage缺点Needsapprovaloftheauthority需经主管部门批准Limitedapplications申请受限ChinaNovember2008Dr.BernhardHertel,MunichGermany11WhyIPR?为什么选择知识产权？
Domainname域名
Advantage优点Clearidentityofthecompany明晰公司身份
Disadvantage缺点Needsapprovaloftheauthority需经主管部门批准ChinaNovember2008Dr.BernhardHertel,MunichGermany12WhyIPR?为什么选择知识产权？
Tradesecrets商业秘密
Advantages:优点：Nocosts无成本Notlimitedintime保护期不限Immediateeffect效果迅速Noformalities无形式要求
Disadvantages缺点Maybediscovered可能会被发现Noexclusivity无排他性Difficulttoenforce实施困难ChinaNovember2008Dr.BernhardHertel,MunichGermany13WhyandwhenIPR?选择知识产权的原因和时机
Assoonaspossible越快越好
BeforeMarketing在营销前
Makereferenceonyourproduct在产品上注明
DetectInfringement调查侵权
MonitortheMarket监控市场ChinaNovember2008Dr.BernhardHertel,MunichGermany14PatentSearch专利检索Why?原因
SearchandanalysisofIPdrivesresearchstrategyandsupportsinnovationmanagement分析和检索知识产权能激发研究战略并支持创新管理
IntegratingactivitiesforIPsearchandanalysisintechnologystrategyformulationleadstohigherprobabilityofsuccessinnewtechnologyventures以技术战略的形式整合知识产权检索和分析，能够增加在新技术投资中取得成功的可能性ChinaNovember2008Dr.BernhardHertel,MunichGermany15PatentSearch专利检索Why?原因
Avoidsunnecessaryresearchwhichisalreadydone避免对已有成果进行不必要的研究
Identifyalternativetechnologies认定备选技术
Findreadysolutionsfortechnicalproblems为技术问题找出已有方案
Locatebusinesspartners锁定商业合作伙伴
Monitoractivitiesofpotentialcompetitors监控潜在竞争者的活动
Findinterestingpersonalforyourcompany为公司找到能带来效益的员工
Opposegrantofpatentsofpossibleconflict阻止可能产生冲突的专利申请
Preconditionforanyvaluating作为任何形式评估的前提条件ChinaNovember2008Dr.BernhardHertel,MunichGermany16PatentSearch专利检索Where?途径

ProfessionalDatabasese.g.:专业数据库例如：DIALOG,Questel,SDC,PergamonINPADOC
ProfessionalServicese.g.:专业服务例如：:PatentsasAssets评估：视专利为资产ChinaNovember2008Dr.BernhardHertel,MunichGermany18Valuation:PatentsasAssets评估：视专利为资产Patentsareintangibleassets.专利是无形资产Anincreasingshareofthevalueofcompaniesdependsonintangibleassets公司股份增值依靠无形资产Valuation,managementandreportingofintangiblesbecomesincreasinglyimportant.无形资产的评估、管理和申报变得日益重要ChinaNovember2008Dr.BernhardHertel,MunichGermany19Valuation:Intangibleassets评估：无形资产Accountingrulesallowrecordinginthebalancesheetforintangibleassetsonlywhen:会计准则仅在如下情况下允许资产负债表记录无形资产：Identifiable可以确认的Controlledbytheenterprise为企业所控制Futurebenefitfortheenterpriseexpected企业可期待未来收益ChinaNovember2008Dr.BernhardHertel,MunichGermany20Valuation:Intangibleassets评估：无形资产
FinancialanalystandprivateinvestorsincreasinglyrecognizeIPRasakeyelementinthevalueofafirmandakeyindicatoroffirmstechnologicalcapabilities金融分析师和私人投资者越来越多地承认知识产权是一个公司的核心要素及反映公司技术能力的重要指标ChinaNovember2008Dr.BernhardHertel,MunichGermany21Valuation:Intangibleassets评估：无形资产
Thereisnogeneralaccepted,reliableIPRvaluationmethod.没有普遍接受的评估知识产权的可靠方法ChinaNovember2008Dr.BernhardHertel,MunichGermany22Valuation:Methods评估：方法
Qualitative定性
Quantitative定量ChinaNovember2008Dr.BernhardHertel,MunichGermany23Valuation:QualitativeMethods评估：定性方法Qualitativemethodsarebasedonratingandscoringpatentsbasedonfactorssuchaspatentstrength,coverage,defensibility,uniqueness,etc.定性方法是基于对专利的某些因素进行分级和评分，比如专利的强度，权利保护范围，防御性，独特性等。ChinaNovember2008Dr.BernhardHertel,MunichGermany24ValuationQuantitative定量评估EuropeanTrendChartonInnovationBrussels2005欧盟创新趋势图表（2005年，布鲁塞尔）“Thevalueofapatentorpatentportfoliodependsonthemethodused,itishighlycontextd