服装面料流行信息及设计师对策研究

SHANGHAITEXTILESCIENCE&TECHNOLOGY20086366Vol.36No.6,2008(,201260):,,,,,:;;;:TS941.15:A:100122044(2008)0620004204Researchonfabricfashioninformationanddesigner’sstrategyWUXiang2ji(CollegeofFashionTechnology,ShanghaiUniversityofEngineeringScience,Shanghai201620,China)Abstract:Graspingthefashionforecastingtrendisofimportantsignificancefortextilecompaniesinmakingmarketingstrategyaswellasproductdesignanddevelopmentplan.Basedonfashioninformationtransferringandregularity,aconsumer’sinvestigationhasbeenfin2ishedinthispapertoprobetothepracticalapplicationoffacefabricinformationinthefashionindustry,andcountermeasuresaboutfacefab2ricandfashiondesigneralsoprovided.Keywords:fabricfashiontrends;designer;marketing;strategy,,[1,2]11.1,,,,11,,,,,,,,11612:2007-09-24:(P1404):(1963-),,,,,,,;,,,[3,4],,,61%,8%1.2,:;;;;5,,,45,30,75,,170,,,,,,,,1420086366SHANGHAITEXTILESCIENCE&TECHNOLOGYVol.36No.6,200811.3,,,2,,,2,,(1),,,,,,(2),,,,,3,,4,,,,,,,,,,,,,,,,[5,6]2,,,,,[7,8]2.1(1),,,,,,,,(2),,5SHANGHAITEXTILESCIENCE&TECHNOLOGY20086366Vol.36No.6,2008,,,,(3),,,,,,,,,,,,,,,,,,,,,;;,,,,2.2,(1),,,,,,,(2),,,,,2007-2008,2008:,,,,,,,,(3),,,,,,,,,(4),,,,,,,,[9,10],,,620086366SHANGHAITEXTILESCIENCE&TECHNOLOGYVol.36No.6,2008,,,,,,,,,,,,,,,,,,,2007-2008,:,,,,,,,,;,;,,(5),,,,,,,:[1].[M].:,2003,103-223.[2],.[J].,2005(3):149-151.[3]().[M].:2002:121-256.[4],,.2007[J].,2006(8):18-19.[5]GailTaylor.HongKongFashionWeek&WorldBoutique[J].TextileAsia,2006(3):87-95.[6],.[J].,2006(3):111-116.[7],,,.[J].(),2006(4):124-127.[8].,[J].,2006(1):75-78.[9],.[J].,2006(8):18-19.[10].[J].,2007(2):52-53.,(),pH6.80,,,,ECO2100/////:229977D06:200336::13801919236:021262365766:021262365366:[e-mail]7