SAP_TPM_Overview_Part_2

©SAPAG1SAPTradePromotionManagementRKTWorkshop–TPMOverview(CRM4.0/SEM3.5)TPMCoreConsultingTeam©SAPAG2©SAPAG2003WorkshopAgendaConsumerActivitiesUnit10DealMasterUnit5PostEvaluationUnit9PromotionPlanningOnlineUnit4Sell-in,ExecutionandValidationUnit8TopDownSalesPlanningUnit3InterfacetoDemandPlanningUnit7TradePromotionManagementUnit2PromotionPlanningOfflineUnit6BusinessProcessUnit1©SAPAG3SAPTradePromotionManagementRKTWorkshop–TPMOverviewUnit6–PromotionPlanningOffline(CRM4.0/SEM3.5)TPMCoreConsultingTeam©SAPAG4©SAPAG2003WorkshopAgendaConsumerActivitiesUnit10DealMasterUnit5PostEvaluationUnit9PromotionPlanningOnlineUnit4Sell-in,ExecutionandValidationUnit8TopDownSalesPlanningUnit3InterfacetoDemandPlanningUnit7TradePromotionManagementUnit2PromotionPlanningOfflineUnit6BusinessProcessUnit1©SAPAG5©SAPAG2003UnitContentUnitContent:Unit6–PromotionPlanningOfflineRolesIntroductiontoPromotionPlanninginMSACalendarMarketingPlanner©SAPAG6©SAPAG2003UnitObjectivesUnitObjectives:Unit6–PromotionPlanningOff-lineAfterthisunityouwill…...beabletounderstandtheneedforintegrationintotheMobileSalesApplication...beabletorecognizethedifferencesbetweenonandoff-line©SAPAG7©SAPAG2003RolesInmanymarketstheneedtobeabletoworkremotelyisveryimportant.AccountManagersareoftenontheroadandneedtoplanpromotionsoff-line.Fieldsalesrepsrequiretheabilitytoconductstorevisits(calendarandactivities),surveysandperhapstakeorders.Nearlyallfunctionalityisavailableoff-lineason-line.©SAPAG8TheofflinecapabilityoftheFieldplanningwilltakeplaceinthemobilesalesapplication(MSA).Themobilesalesapplicationwillusethesamefunctionalityasintheonlineapplication,i.e.MarketingCalendarListviewofthecalendarAlso,reportingandofflineplanningcapabilityisprovidedinMSA©SAPAG2003MobileSalesApplication–CalendarNavigation©SAPAG9Thesameinformationisvisibleonthemobilesalesapplicationasintheonlineapplication©SAPAG2003MobileSalesApplication–MarketingPlannerNavigationDetails©SAPAG10ActivitiesarenormallycreatedautomaticallyonthebackoftheTradePromotionandsenttothepersonresponsible‘sMSA.©SAPAG2003MobileSalesApplication-ActivitiesActivitiesareusedtoplanone'sdailyworkActivitiesinthemobileapplicationcanbeaccessedeitherviatheCalendarordirectlyviatheActivitiesfolderintheNavigationAreaActivitiescanbelinkedtoatradepromotionmanuallyorautomaticallyActivitiesprovidesurveysforvalidatingatradepromotion,e.g.checkstorecompliance©SAPAG11ActivitiesareshownintheActivities/Calendar©SAPAG2003MobileSalesApplication–ActivityCalendar©SAPAG12TheActivityhasmanydetailsincludingtherelatedTradePromotion©SAPAG2003MobileSalesApplication–StoreVisit(Activity)Promotion©SAPAG13Activitiescancontainsurveysforthefieldsalesforcetocheckstorecompliance.Thisisimportantforthemanagertoknowthatthestoreswereinagreementwiththetradepromotionbeforeagreeingtosettlethepromotionandbythefees.ThemanufacturerdoesnotwanttopayiftheretailerdoesnotparticipatefullyintheeventThesurveydetailscanbeseenwhenaccessingtheSurveyfolderinthenavigationareaThesurveyisfreelydefinableSurveydatastoredinBWcanbeusedforreporting©SAPAG2003MobileSalesApplication–Survey©SAPAG14©SAPAG2003UnitSummaryNowyouareableto……recognizetheimportanceofMSAintheTPMprocess…seewhattradepromotionslooklikeinMSA…appreciatethesurveyfunctionality©SAPAG15SAPTradePromotionManagementRKTWorkshop–TPMOverviewUnit7–InterfacetoDemandPlanning(CRM4.0/SEM3.5)TPMCoreConsultingTeam©SAPAG16©SAPAG2003WorkshopAgendaConsumerActivitiesUnit10DealMasterUnit5PostEvaluationUnit9PromotionPlanningOnlineUnit4Sell-in,ExecutionandValidationUnit8TopDownSalesPlanningUnit3InterfacetoDemandPlanningUnit7TradePromotionManagementUnit2PromotionPlanningOfflineUnit6BusinessProcessUnit1©SAPAG17©SAPAG2003UnitContentUnitContent:Unit7–InterfacetoDemandPlanningRolesPromotionPlanningtoDemandPlanning©SAPAG18©SAPAG2003UnitObjectivesUnitObjectives:Unit7–InterfacetoDemandPlanningAfterthisunityouwill…...beabletounderstandtheneedforintegrationtoDemandPlanning...beabletounderstandhowDemandPlanningaffectsPromotionPlanning©SAPAG19©SAPAG2003CRM-SCMIntegrationTradePromotionManagementincludestheenablingofthelinkbetweenthesalesplanningcycleandthedemandandsupplynetworkplanning.Thischecksthattheplannedupliftcanbemetbytheabilitytosupplythisincreaseddemand.Therefore,thisenablesthecustomertoincludetheconstraintsgivenbythecapacityofthesupplychaininthesalesplanningcycle.©SAPAG20Avoidingoutofstocksisanimportantpartofanytradepromotionprocess.OutofStocksnotonlylosemoneyfortheretailerandmanufacturer,butmakeitlesslikelythataretailerwillagreetorunfuturepromotionsTheintegrationtodemandplanningisanattempttoremovesurprisesfromthesupplychain©SAPAG2003DemandPlannerTheDemandPlannerusuallycheckstheavailabilityofgoodsneededtofulfillthedemandplanOneofhismajortasksistoensurethatproductioncancreatetherightgoodsattherighttime©SAPAG21Awingshowingalowerpriceandtheshelfisempty.Thishappensalltooftenandresultsinatradepromotionthatwasineffective©SAPAG2003WhathappenswithoutSCMIntegration©SAPAG22PossibilitieswithmySAPSCM:MakevolumeplanninginCRM/SEMavailabletoAPOdemandplanningMakeavailable-to-s