商务英语课程课件Unit-2-Companies

LearningObjectivesGivingandunderstandingdescriptionsofcompaniesAskingandansweringquestionsaboutcompaniesPlanningandwritingbusinessreport◆SpeakingTask◆Warm-upPractice◆ListeningTask◆Follow-upPractice◆WritingTask◆ReadingTaskWeneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.1.Storethewordsandphrasesthatareassociatedwithtypesofcompanies.Typesofcompanieselectronics1310financialserviceselectronicsmotorvehicleschemicalstelecommunicationsaerospaceenergyengineeringtravel&tourismcateringCanyoumatchthetypesofbusinessintheboxtothepictures?Thefollowingarelogosofsomefamouscompaniesintheworld.Howmuchdoyouknowaboutthesecompanies?123456789101112131415162.Discussthefollowingquestions1)Canyoutellsomecompaniesyouarefamiliarwithunderthefollowingbusinessheadings?--motorvehicles--electronics--advertising--banking--airline--insurance--telecommunications--catering--travelandtourism--energy--engineering--retailing2)Doyouprefertoworkinthepublicortheprivatesector?Andwhy?3)Whensomeonedescribeshiscompany,whatinformationdoyouthinktheyshouldprovide?4)Canyoudescribeonecompanythatyouarefamiliarwith?Doyouliketoworkinsuchalargeglobalcompany?3.Somethingyoumaytalkaboutwhendescribingacompany:1）Whenitwasstartedorfoundedandwhoitsfounderwas.2）Whatisthecompany’slineofbusiness?3）Whatproductsitmakesorwhatservicesitprovides.4）Itssalesfigures.5）Howmanypeopleworkforit:howmanyemployeesithas.6）Whereitsheadquartersare:whereitisbased.7）Whetheritdoesbusinessoverseas.8）Whereitsfactoriesorplantsarelocated(ifit’samanufacturingcompany).9）Howmanybranchesorretailoutlets(shops)ithas(ifit’saretailorganization).10）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.Whatelsecanyoutalkabout？InthispartyouwilllistentoanintroductionofBurgerKingandatalkaboutacompanycalledACTSystemsCorporation.Trytofinishtheexerciseswhilelistening.Areyouready?2.1.1Listentothecompanyintroductionandfillinthemissinginformationonthefactsheetbelow.BURGERKINGCORPORATIONFACTSHEET♦BurgerKingwasfoundedinMiami,Florida,USAin1954byJamesMclamoreandDavidEdgerton,whowerebothalumnioftheCormellUniversitySchoolofHotelAdministration.♦Areaofoperations:fast-foodindustry.♦Numberofrestaurants:11350in61countriesandterritoriesworldwide.75%ofthemarelocatedintheUnitedStates.Around55.3%ofBurgerKingbusinessisdrive-thruand20%istake-out.♦Numberofemployees:340000worldwide·♦BurgerKingserves1380customersperrestaurant,approximately15milliondailyandsellsabout2.6billionhamburgersworldwideannually.♦BurgerKing’system:franchising.91%ofallBurgerKing®restaurantsareownedandoperatedbyindependentfranchisees,manyofthemfamily-ownedoperationsthathavebeeninbusinessfordecades.2.1.2.1ListentothefirstpartofatalkaboutACTSystemsCorporationandcompletethefollowingfactsheet.ACTSystemsCorporationHeadquartersin______________________Specialisesin_______________________Factorieslocatedin________,Britain,_________,_________and________No.ofemployees_______________2.1.2.2ListentotherestpartabouttheorganizationofACTLondon,andcompletetheorganizationchartbelow.Thenumbers7,11and16inthechartaregiven.7.TechnicalandQualityManager11.PurchasingandPlanning16.MechanicalEngineering4132131465121178910151617181CEO2GeneralManager3HumanResourcesDirector4GeneralManager’sSecretary5SalesManager6FinanceManager8MarketingManager9CustomerService10NoiseandVibrationDivision12R&D13Quality14Shipping15Assembly17Electronics18SoftwareEngineeringCheckyouranswersInthispartyouaregoingtoreadtwodialoguesandthenyouwillbeaskedtoanswersomequestionsaboutwhatyouhaveread.Pleasereadlouder!2.2.1Dialogue1）WhenwasSDKfounded?Thecompanywasfoundedin1974.2）Whatisthecompany’smainbusiness?Thecompany’smainbusinessisimportandexporttrade.3）WhyisSDKknownasadiversifiedcompany?Besidesimportandexporttrade,thecompanyalsodealsininternationaltransportation,hotelservice,advertising,exhibition,laborexport,telecommunications,realestateandsoon.4）Whathasthecompanydoneinordertogrow?Thecompanyhadformedadiversifyingstrategicalliancewhichallowsittoexpandontonewmarkedareas.5）Whatisthesizeofthecompany?Itisalarge-sizecompanywith18specialistsubsidiariesathome,8permanentrepresentativeofficesabroadand15jointventuresinthehomemarket.6）Howmanyemployeesdoesthecompanyemploy?Itemploysaround60800.Intheheadofficehere,thereareabout200employees.2.2.2Dialogue1）WhatscaleistheNelson’sfirm?Itisasmallpartnershipwith30peopleinit,splitamongstthreeoffices.2）Howmanypartnersarethereinthefirm?Thereareonlytwopartners3）Howdothepartnersdividetheirresponsibilities?Thetwopartnersdivideuptheday-to-dayrunning.4）Whodoestheoverallrunningofthecompany?Nelson’spartner,beingtheseniorpartner,hassortoftheoverallrunningofthefirm.5）Howmanyengineersanddrafts-personarethereinthecompany?Thereareabout20engineersanddrafts-personsinthecompany.6）Canyoudescribethesystemofcommandinthecompany?Twopartnersareatthetopwiththreeassociatesbelowthem.Belowthethreeassociatesaretheseniorengineers,juniorengineers,drafts-personsandsoonandsoforth,downtotheofficeboy,typist