搜索
同仁堂健康品牌项目设计提案TRTHealthDesignPresentation2015年7月24日同仁堂健康TRTHealth生命的灵感InspirationoflifeTRTHealth今日议程Agenda1.同仁堂健康母品牌TRTHealth（1）基本元素Basicelements（2）VI系统方案Systemoptions:-方案一Optionshape-方案二Optiontexture2.子品牌标识设计探索上一轮提案反馈Feedbacksummary1.我们认可以红色为主色调，金色作为点缀的色彩系统，咖色在实际应用中仍然存在问题；2.类似“二分法”的整体VI规划系统不认可，整体设计过于简单，在后期的执行中需要质量非常高的图片来展现，且最终效果也未能达到预期；3.建议VI视觉规划系统进行再创意，要求体现同仁堂健康历史传承与时代创新的两个部分，本次VI系统中的关于传统文件传承的部分几乎没有，时代创新部分的力度又显得比较弱；01基本元素BasicElementsInspirationoflifeTRTHealth01.1品牌标识LogoInspirationoflifeTRTHealthTRTHealth-Inspirationoflife7品牌标识LogoTRTHealth-Inspirationoflife8同仁堂印章Thesealofheritage标识象征着同仁堂百年来的传统和地位，代表了历史感与现代感之间的完美平衡ThesymbolrepresentsTRT’sauthorityandhighlightsitsheritage.ThelogotypestrikesabalancebetweenTRT’slonglivedhistoryanditsmodernity.01.2色彩体系ColorInspirationoflifeTRTHealth基础颜色Basecolors:TRT’sofferTRTHealth-Inspirationoflife10原始材料：代表自然的米色Rawingredients:Naturalbeige同仁堂拥有百年来积累的中医药经验，代表着最天然的原材料改善配方：代表科技的薄荷绿Refinedchemistry:Scientificmint薄荷绿代表着同仁堂健康在产品和工艺上的创新最高品质：代表纯净的白色Highquality:Purewhite白色代表着纯净和同仁堂健康产品的最高品质提亮颜色Highlightcolors:TRTpast,present&futureTRTHealth-Inspirationoflife11过去：代表传统的紫檀色Past:HeritageZitan长久以来，紫檀一直象征着高贵的身份和尊贵的低位，尤其是在同仁堂创立的清代；紫檀色代表着同仁堂的悠久历史。当下：代表现代的皇家红Present:Modernizedroyalred红色代表着喜悦、幸运、以及更加现代和强大的同仁堂健康。未来：代表科技的铜金色Future:Technologydrivencopper由于铜拥有独特的化学性质和优越的导电性，一直是工业上非常重要的材料之一；铜金色代表着同仁堂健康在科技上的不断创新。色彩体系ColorpaletteTRTHealth-Inspirationoflife1201.3图片风格ImageryInspirationoflifeTRTHealth细节处体现灵感DetailsthatinspireTRTTRTHealth-Inspirationoflife14大场景中的灵感ThebiggerpictureofinspirationTRTHealth-Inspirationoflife1502.1VI系统方案一Systemoption1ShapeInspirationoflifeTRTHealth视觉系统概念：灵感之印Visualsystem:RevealingtheensealedinspirationTRTHealth-Inspirationoflife17视觉系统概念：灵感之印Visualsystem:RevealingtheensealedinspirationTRTHealth-Inspirationoflife18发现灵感Revealinginspiration同仁堂印章代表着传统和品质，它将我们灵感的来源——百年来的知识和经验封存在信封中。ThelogoactsasanauthenticationofTRT’sheritageandquality.Itensealscenturiesofknowledgeandmystery.TheenvelopekeepsthisknowledgesafeguardedbutrevealsTRTssourcesofinspiration.应用项目ApplicationrangeTRTHealth-Inspirationoflife19特殊应用Impact&specific普通应用Dailyuse&generic1D2D3D1D应用项目1DApplicationsTRTHealth-Inspirationoflife20特殊应用Impact&specific普通应用Dailyuse&generic1D2D3DAdsDigitalAds广告PrintAdTRTHealth-Inspirationoflife21宣传海报PosterTRTHealth-Inspirationoflife22户外广告BillboardTRTHealth-Inspirationoflife23数字会员卡DigitalmembershipTRTHealth-Inspirationoflife242D应用项目2DApplicationsTRTHealth-Inspirationoflife25特殊应用Impact&specific普通应用Dailyuse&generic1D2D3DBusinesscardReg.letterheadPrem.letterheadMembershipcardEmployeecard普通信纸RegularletterheadTRTHealth-Inspirationoflife26名片BusinesscardTRTHealth-Inspirationoflife27名片纸张和工艺Businesscardpaper&finishingsTRTHealth-Inspirationoflife28员工卡EmployeecardTRTHealth-Inspirationoflife29会员卡MembershipcardTRTHealth-Inspirationoflife303D应用项目3DApplicationsTRTHealth-Inspirationoflife31特殊应用Impact&specific普通应用Dailyuse&generic1D2D3DReg.envelopePrem.envelopeBrochurePaperbag普通信封RegularenvelopeTRTHealth-Inspirationoflife32普通文具材质和工艺RegularstationeryfinishingsTRTHealth-Inspirationoflife33员工手册HandbookTRTHealth-Inspirationoflife34高级文具PremiumstationeryTRTHealth-Inspirationoflife35高级文具材质和工艺PremiumstationeryfinishingsTRTHealth-Inspirationoflife36品牌手册封面BrochurecoverTRTHealth-Inspirationoflife37品牌手册封面材质和工艺BrochurecoverfinishingsTRTHealth-Inspirationoflife38品牌手册内页BrochurespreadTRTHealth-Inspirationoflife39礼品袋PaperbagTRTHealth-Inspirationoflife40礼品袋材质和工艺PaperbagfinishingsTRTHealth-Inspirationoflife41VI系统方案一总览SystemshaperangeoverviewTRTHealth-Inspirationoflife42Impact&specificDailyuse&generic1D2D3DAdsDigitalBusinesscardReg.letterheadReg.envelopeAdsPrem.letterheadMembershipcardEmployeecardPrem.envelopeBrochurePaperbag02.2VI系统方案二Systemoption2TextureInspirationoflifeTRTHealth灵感之光ThelightofinspirationCenturiesofknowledgeinspiringthefutureTRTHealth-Inspirationoflife44TRTHealth-Inspirationoflife45纹理效果Texture:ThelightofinspirationTRTHealth-Inspirationoflife46在“灵感之印”系统中的应用Visualsystem:RevealingtheensealedinspirationTRTHealth-Inspirationoflife47在“灵感之印”系统中的应用Visualsystem:Revealingtheensealedinspiration灵感之光Thelightofinspiration光线从画面下方照进来，象征着同仁堂百年来积淀的知识带来的灵感的光芒ThelightappearsfromunderneaththeensealedenvelopeandsymbolizescenturiesofknowledgeshininguponTRT’ssourcesofinspiration.应用项目ApplicationrangeTRTHealth-Inspirationoflife48DAILYUSE+1D2D3DGeneric普通应用+IMPACTSpecific特殊应用1D应用项目1DApplicationsTRTHealth-Inspirationoflife49DAILYUSE+1D2D3DGeneric普通应用+IMPACTSpecific特殊应用DigitalAdsDigitalAdsTRTHealth-Inspirationoflife50广告PrintadTRTHealth-Inspirationoflife51纹理效果与颜色组合Texture&colorvariantsTRTHealth-Inspirationoflife52宣传海报PosterTRTHealth-Inspirationoflife53纹理效果与图片组合Texture&imagevariantsTRTHealth-Inspirationoflife54户外广告BillboardTRTHealth-Inspirationoflife55户外广告BillboardalternativesexamplesTRTHealth-Inspirationoflife57数字会员卡Digitalmembership数字会员卡代码Digitalmembership,generatedcodesTRTHealth-Inspirationoflife582D应用项目2DApplicationsTRTHealth-Inspirationoflife59DAILYUSE+1D2D3DGeneric普通应用+IMPACTSpecific特殊应用BusinesscardReg.letterheadPrem.letterheadPrem.letterhea