现代风公园大道办公建筑方案设计 [国外 全英文](多层，超高层）

KEPPELLANDCHINAPteLtdCompetitionDesignPARKAVENUECENTRALParkAvenueCentralKeppelLandChina[7]TABLEOFCONTENTSSiteAnALySiSAndProgrAmmAtiCStrAtegydevelopmenttrendstargetUsergroupsProgramandUserrelationshipsArChiteCtUrALAPProAChtower-SurroundingScalerelationshipmassingApproachProgramBreakdownmasterPlanUrbanPlanningSiterequirementsSunkenCourtyardPublicandVehicletrafficPedestriantrafficSunshadingStudy-January21SunshadingStudy-June21retAiLPodiUmLifestyleretailretailProgramBreakdownofficetowerCommuterCirculationCycleneighborhoodVisitorCirculationCycleLifestlyegreenProposedeventLocationsretailPodiumPlan-B2retailPodiumPlan-B1retailPodiumPlan-L1retailPodiumPlan-L2offiCetowerinnovativeofficetowertowerorganisationalConceptnetworkingPocketstowerfloortypesLifestyleofficetypologiestowerProgramBreakdowntowerPlanstowerCrossSectionsfACAdefacadewindow-wallratiofacadeConceptfacademodulefacadeorientationinteriorViewfacademoduleVariabilitywindow(open)/wall(Solid)dataelevationsfacadeVaryingQualitiesSunshadingSkylightdaylightingSystemSustainabilitySystemPassive/ActiveCircleCreditS89101112141516171921222324252629303233343536373839404244454647495155565859616263646667687071727375dininglifestylechangpinglu[metroline7]jing’antemple[metroline2+7]westnanjingrd[metroline2]WestNanjijngRdJiuguangCityPlazaJing’AnTempleShanghaiCenterPlaza66CITICSquareGoldenEagleMallWestgateMallKerryCentreShanghaiExhibitionCentersiteReelMallWheelockSquareNewDevelopmentSmallScaleRetailFRENCHCONCESSIONRESIDENTIALAREA[9]JINGANretailandbusinessdistrictFRENCHCONCESSIONRESIDENTIALAREAchangpinglu[metroline7]jing’antemple[metroline2+7]westnanjingrd[metroline2]WestNanjijngRdsitebusinessdevelopmentdininglifestyledeVeLoPmenttrendSSITEANALYSISANdPROGRAMMATICSTRATEGYThesiteofParkAvenueCentral(PAC)islocatedalongChangdeLu,betweenWud-ingandKangdingLu,northoftheJing’anbusinessdistrict.directlyadjacenttotheChangpingLumetroline7station,thesiteiseasilyaccessiblebybothprivatevehicleandpublictransportation.Thesiteissituatedinaprimarilyresidentialneighborhood,inbetweenhi-riseresiden-tialtowersandtraditionalShanghaineselow-riserowhouses.Intheeast-westaxisareanumberoflocalsmallscaleF+Battractions.Asacommercialandretailmixed-usedevelopment,thePACisaheadofthetrendofJing’anbusinessdistrict’snorthwardexpansion.incomparisontothelargescaleretailalongwestnanjingrd,thescaleoftheexistingretaildevelopmentaroundthesiteissmall-erinscale,targetedtowardsneighborhoodneeds.ThePACdevelopment’sincorporated12,000sqmabovegroundretailisalsoatasizethatistargetedtoservetheofficetoweremployeesandthesurroundingresi-dents.ExistingNeighborhoodPACKeppelLandWORKEATSHOPPLAYSLEEPResidencesOfficesF+BRetailEntertainmentGreenLIFESTYLECIRCLEPlazasOutdoorEventSpaceParksCorporateOcesBoutiqueOcesHeadquartersInnovativeOcesRestaurantsEntertainmentRetailBrunchLocalNeighborhoodProgramUsersGoersFamiliesDancersProfessionalsDiningShanghaiProgramUsersAfterhoursBusinessmenClub-goersOceVIPandCorporateExercisingWorkersEventParticipantsResidentsProgramUsersPACKeppelLandGREENRETAIL/F+BOFFICEneighborhoodparkusersrestaurantandcafegoersofficeemployeesfrequentbrunchregularslifestyleshoppersfrequentvisitorsTARGETUSERGROUPSnew/occasionalvisitorsofficetoweremployeesneighborhoodresidentsusergroupstoattractCustomVIPBallroomAuditoriumLeaseableConferenceCafesNightlifeRestaurantsUniqueRetailUniqueRetailDiningAtmosphereCafesRestaurantsConvenienceStoresNightlifeOutdoorPlazasGymDaycareSupermarketCafesRestaurantsBarsandEntertainmentLifestyleRetailParksOutdoorPlazasFamilyRecreationalGreenATTRACTIONSTOWERRETAIL[11]tArgetUSergroUPSInsteadofaShanghaicityattraction,thedrawandsuccessofthePACdevelopmentreliesoncreatingaLIFESTYLEdevelop-mentwherethefunctionsanddemandsofthecommercialandretailprogramareintertwined:bysupportingtheneedsoftheoffice-goers,theworkinglifestyleofthetowerimproves.Simultaneously,thecustomersoftheretailpodiumbecomeconcreteandsteady.Neighborhoodvisi-torsalsoprovideconsistentdemandandactivationofthesitethatextendsintotheeveningandoverweekends.ThePACdevelopmentcomplementstheexistingqualityresidencesbyprovidingtheneighborhoodwithadditionalwork-ing,shopping,andrecreationalprogram.ThiscreatesacompleteLIFESTYLEcycleofprogramforthearea.TheadditionofthePACmeansgreaterconvenienceandopportunityforahigherqualityofliving,working,shopping,anddining.Thus,thePACcanbeseenasanattractionfortheneighborhood.definingthePACasaLIFESTYLEdevelop-mentsmeansprovidingmoreinthecom-mercialtowerandretail,andseeingthemasasinglenetworkthatareinterlinked.ProgrAmAndUSerreLAtionShiP[13]ARCHITECTURALAPPROACHView!View!ShiftShiftShiftView!WudingLuKangdingLuChangdeLuTOWERWRESIDENTIALTOWERSRESIDENTIALTOWERSSMALL-SCALERESIDENTIAL/RETALWW[15]tower-SUrroUndingSCALereLAtionShiPThePACToweris200mhigh,makingitapproximately2xtheheightoftheneighbouringresidentialtowers.mASSingAPProAChThe200mtallofficetowerand2floorre-tailpodiumissituatedadjacenttohigh-riseresidentialtowersthatareapproxiately100minheight,aswellasmuchlower2-3floorShanghaineselaneresidences.Whileremainingiconicinnature,the