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学士学位论文学号：抽象图形在招贴海报中的视觉传达作用学生姓名：指导教师：所在院系：所学专业：研究方向：广告设计中国·哈尔滨2012年5月NortheastAgriculturalUniversitybachelordissertationStudentnumber：A18080046VisualCommunicationofAbstractGraphicinPosterDesignStudent：Supervisor：Department：Major：Orientation：NortheastAgriculturalUniversityHarbin·ChinaMay2012抽象图形在招贴海报中的视觉传达作用-I–摘要设计，从本质上讲是一种具有功能性的、创作思维活动的过程。它可以使人从不同的侧面去认识和理解事物；它是一种创新，不断突破先前的惯性思维定式，而创造出一种新颖的、高人一等的设计方式。设计扎根在现实的土壤中，社会生活源源不断地触发人们的设计灵感，这些灵感经由设计师运用相关的图形、图像、文字等信息语言表达出来。因而，人们眼中一切美妙的事物，都可以借助设计将意念转变成有形的现实空间。艺术设计满足了人们审美的多种需求，为人们带来了多样化的选择和多样化的艺术形式，诸如环境、服装、产品、广告、招贴、网页、书籍装帧等等。艺术设计对于设计师来说，首先是要让大众欣赏继而接受并认同，因为归根到底设计作品是要给别人看、给别人用的，要有审美和使用价值才有意义，因而故弄玄虚的创意设计是无意义的。招贴是以图形来传递信息的一种艺术形式，图形作为其表现的主体，图形的处理直接影响传达过程中视觉交流和沟通的媒介，而且有了符号的特征。一种图形就是一种符号，并表达一种观念，招贴设计中图形设计也是一种视觉语言的符号化处理。作为视觉艺术，图形是设计的基础，承担着与读者交流沟通的任务，因此在招贴设计中，图形语言的表达对作品起着至关重要的作用，图形以其自身的特殊魅力传达作品深层次的含义。抽象图形是现代招贴海报中传达信息的一种重要的表现形式，在招贴海报中，抽象形态也是设计的主要风格，是传达信息的关键。本文首先研究了抽象的含义，图形的分类，，抽象图形的特点，以及设计中所产生的抽象思维进行了深入的探讨；其次，对招贴海报进行剖析，主要探讨抽象形态在招贴海报中的应用；最后分析了抽象图形的视觉传达性及图形的语义表达。关键词：抽象；图形；招贴海报；视觉传达；抽象思维抽象图形在招贴海报中的视觉传达作用-II–AbstractDesign,essentiallyisafunctioning,creativethinkingactivityprocess.Anditcanmakepeoplefromdifferentsidestoknowandunderstandthings;Itisakindofinnovation,constantlybreakthroughspreviousinertiathinkingformulary,creatinganewandsuperiordesignway.Rootedintherealityofthedesigninthesoil,sociallifeflowingtriggerpeopledesigninspiration,theseinspirationthroughusingtherelatedgraphicdesigner,imagesandtextinformationwords.Thus,people'seyesallthewonderfulthings,allcanusedesignwillchangeintotangiblerealitythoughtsspace.Artdesignsatisfiedpeopleaestheticdifferentneeds,itresultsindiverseselectionandavarietyofartforms,suchastheenvironment,clothing,products,household,advertising,advertising,webpages,books,etc.Artdesignforstylist,thefirstthingistoletthepublicappreciationandthenacceptandagreewith,becausetheyarethedesignworkistogiveotherstolook,togiveotherstouse,towanttohaveaestheticandusevaluesense,sotheworthlesscreativedesignismeaningless.Thepostergraphicsistoconveyinformationofanartformasthemainbodyofthegraphicsperformance,thegraphicsprocessingdirectlyinfluencethevisualcommunicationintheprocessofcommunicationandcommunicationofthemedia,andthecharacteristicsofthesymbols.Agraphicsisasymbol,andexpressesakindofidea,posterdesignofthegraphicdesignisalsoakindofvisuallanguagesymboloftheprocessing.Asavisualart,graphicdesignisfoundation,undertakingthetaskofreadersandcommunication,sointheposterdesign,graphiclanguageexpressionofworks,playsanimportantrole,andgraphicstoitsownspecialcharmconveydeepmeaningworks.Abstractgraphicsismodernposterpostersofconveyinginformationisakindofimportantformofexpression,andintheposterposters,abstractformisalsothedesignofthemainstyle,istoconveytheinformationofthekey.Thispaperfirstlystudiestheabstractmeaning,patternclassification,abstractpatterns,characteristics,aswellasthedesignoftheabstractthinkingisdiscussed;secondly,thepostertocarryontheanalysis,mainlydiscussestheabstractforminposterapplication;finallyanalyzesabstractgraphicvisualcommunicationandgraphicsemanticexpressionof.Keywords：Abstract；Graphic；PosterDesign；VisualCommunication；AbstractThinking抽象图形在招贴海报中的视觉传达作用-III–目录摘要.........................................................................................................................................IAbstract..................................................................................................................................II1前言..................................................................................................................................11.1研究的理论意义与实际意义...................................................................................11.2研究的主要内容.......................................................................................................11.3国内外研究成果.......................................................................................................22抽象图形的概念与分类...................................................................................................22.1抽象的定义...............................................................................................................22.2设计中的抽象思维...................................................................................................22.3点、线、面的表达...................................................................................................32.4图形的分类...............................................................................................................33招贴海报中抽象图形的应用........................................................................................53.1招贴海报的含义.......................................................................................................53.2招贴海报的构成要素...............................................................................................53.3招贴海报的分类.....................................................................................................63.4抽象图形在招贴海报中的作用和应用.................................................................74抽象图形的视觉传达