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Unit1Organization•LogosGermanyGermanyJapanMETROAG[æɡ]abbr.[德]股份公司（AktienGesellschaft•METROGROUPisoneofthemostimportantinternationalretailingcompanies:Some300,000employeesfrom150nationsareworkingatover2,100outletsin34countriesinEurope,AfricaandAsia.Theportfolioofourstrongsalesbrandsoffersawiderangeofservicesforprivateandcommercialcustomers:麦德龙现购自运•MetroCash&Carryistheleadinginternationalplayerinself-servicewholesale:customer-focused,internationalandinnovative.Theconceptisorientedtowardshelpingcustomerstosuccessfullyruntheirownbusinesses.USAP.R.ChinaUSAFranceFinlandJustsayit!•Tellmethecompaniesyouknowfortelevisionset,computerandsportswear.Introducetheinformationofthecompanytomeasmuchaspossible.ReadingA•WatchavideoclipaboutGooglePre-readingquestionsHowdoyoudefineasearchengineontheInternet?Howmanysearchenginesdoyouknow?Whatarethey?DoyoulikesearchinGoogle?Whichsearchenginewouldyouprefertouse?Why?•AwebsearchengineisdesignedtosearchforinformationontheWorldWideWebandFTPservers.Thesearchresultsaregenerallypresentedinalistofresultsandareoftencalledhits.Theinformationmayconsistofwebpages,images,informationandothertypesoffiles.UnlikeWebdirectories,whicharemaintainedbyhumaneditors,searchenginesoperatealgorithmicallyorareamixtureofalgorithmic（算法的）andhumaninput.•Google,Baidu,Yahoo!,Bing(cn.bing.com)(openedtopubliconJune1,2009bymicrosoft,acompetitorofGoogle)…•Sogou,Taobao,…ListenandReadthetextandfulfillthetableintask1(page5)•GooglebeganasLarry’sresearchproject.•PageandSergeysetupthecompanyandregisteredthegoogle.com.•Thesearchenginegrewquicklyanditbegantoselladvertisingonthewebsite.•GooglehasacquiredYouTube.comandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueontheweb.Videoclips•Google’sworkingenvironmentWordsgoogleit谷歌一下百度一下Searchforrelevant(相关的）pageCloselyconnectedwiththesubjectyouarediscussingorthesituationyouarethinkingaboute.g.whatexperiencedoyouhavethatisrelevanttothisposition?•fuel•n.燃料，刺激因素v.得到燃料，加燃料toincreasesomething;tomakesomethingstronger;tosupplysomethingwithmaterialthatcanbeburnttoproduceheatorpowere.g.Hiswordsfueledherangerstillmore.•instant:•a.立即的happeningimmediately;(offood)thatcanbemadequicklyandeasily.instantcoffee,instantnoodle•acquire:•获得，v.togainpossessionof;togainsomethingbyone;sownefforts,abilityorbehavior•feature•特征n.somethingimportant,interestingortypicalofaplaceorthinge.g.AnimportantfeatureofVanGogh’spaintingsistheirbrightcolors.•以…为特色v.toincludeaparticularpersonorthingasaspecialfeaturee.g.Thenewcarfeatureshighspeedandsafety.•引申词：character特性，角色，性格，知名人物•typical:•a.典型的havingtheusualqualitiesorfeaturesofaparticulargrouporthinge.g.Theadvertisementisatypicalexampleoftheirmarketingstrategy.•excel(at/in):•擅长，突出v.tobeverygoodatdoingsomething•e.g.Weareallexcelatforeignlanguages.•Achieve•（达到，完成）:v.tosucceedinreachingaparticulargoalorstandardbymakinganeffortforalongtimee.g.After10yearsofhardwork,hefinallyachievedsuccessinhisbusiness.•Appeartobe/do•（好像是…):togivetheimpressionofbeingordoingsomethinge.g.他们（当时）好像不知道在发生什么。Theyappearednottoknowwhatwashappening.phrases•gopublic•上市(ofacompany)tostartsellingsharesontheStockExchange•inadditionto:除…之外aswellas;besides•tendto:•倾向于e.g.WhenI’mtired,Itendtomakemistakes.Womentendtolivelongerthanmen.•Stayawayfrom:远离nottogonearaparticularpersonorplace•Intermsof:在…方面fromthepointofviewof;withregardto;concerning•e.g.在环保方面这个项目是很出色的。Intermsofenvironmentprotection,thisprojectisexcellent.•brainchild•Serveas:起…作用tobesuitableforaparticularuse.(Thesofawillbeserveasabedforanightortwo)Task2•Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.•1.Googleistheworld’smostpopularwebsite.•Website-Internetsearchengine•2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.•Before-after•3.EmailhasbeenoneofGoogle’sfeaturessincethefirstdayofthecompany.•Since…-recently•4.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.•TheNO.1companytoworkforintheUnitedStates.•5.Google’semployeesworkinplaceswheretypicalofficedesignsareused.•Whereemployeesarecomfortableandexcelattheirwork•6.GooglehasbecometheInternetleaderintermsoftechnology.•Technology-ad-basedrevenueonthewebBusinessKnow-how•Makingacompanyintroduction•History•Productsorservices•Managementstructure&companyculture•Numberofemployees•Homework•Makeanintroductionofacompanywhichyouarefamiliarwithorinterestedin.•MakeapresentationnextclassReadingB•TAFProfile•words•Objective•Withtheobjectiveof…以…为目的•Efficient有效率的，有能力的，生效的efficientmarket有效市场，坚挺市场•Effective有效的，起作用的•Facility工厂，设施•Arangeof一系列•Expand(thecustomerbase/market)•Executive执行的，行政的•Executev.实行，执行•ChiefExecutiveOfficer(CEO)•CFOChiefFinancialOfficer首席财务官•COO……Operating……首席运营官•CTO……Technology…首席技术官•CIO…….Information…首席信息官•Administrative•Administration管理，行政，行政机构•Administrator管理人，行政官•Marketing市场营销•.•Marketingistheprocessbywhichcompaniescreatecustomerinterestingoodsorservices.Itgeneratesthestrategythatunderliessalestechniques,businessco