新视野商务英语综合教程-Unit-1

UnitOverviewBystudyingthisunit,youareexpectedto:•understandthedescriptionofacompany’sprofile;•knowhowtotalkaboutacompany’scurrentsituationandfuturedevelopment;•knowhowtointroduceacompany;•knowhowtowriteamemo.Unit1CompanyProfileUnit1CompanyProfileTask1Task2Unit1CompanyProfileYoumaytalkabout:●Whatdoesthecompanyproduceorprovide?●Whereisthecompanyheadquartered?●Whoareitsmaincompetitors?Task1Workingroups.Herearefivecompanies’logosinthefirstcolumnofTask2.Chooseoneofthemandtellwhatyouknowaboutit.Unit1CompanyProfileNestléisaSwiss-basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwellHouse,KraftFoods,UnileverFoodSolutions,etc.Unit1CompanyProfileFederalExpress(FedEx)isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis,Tennessee.Itwasfoundedin1971andafteryearsofdevelopment,hasgrownintotheglobalumbrellabrandforglobalmail,express,freight,forwardingandsupplychainsolutions.ItsmajorcompetitorsinthemarketareDHL,UPS,etc.Unit1CompanyProfileAirbusisanaircraftmanufacturingsubsidiaryofEADS,aEuropeanaerospacecompanybasedinFrance.Thecompanyproducedthefirstcommerciallyviableflyby-wireairliner,theAirbusA320,andtheworld’slargestairlinerA380.ItsprincipalcompetitorisBoeing.Unit1CompanyProfileHSBCisaLondon-basedmultinationalbankingandfinancialservicesorganizationwithcompetitioncomesnotonlyfromdomesticbankrivalslikeBarclaysandRoyalBankofScotland,butalsofromothergloballeadersinthesameindustry,suchasCitigroup,BankofAmerica,JPMorganChase,etc.Unit1CompanyProfileSiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemens’principalactivitiesareinthefieldsofindustry,energy,transportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc.Unit1CompanyProfileUnit1CompanyProfileTask2Matchtheinformationwiththefivecompanies.Unit1CompanyProfileStartingPointActivity1DealingwithLanguageFocusingOnGrammarTextUnderstandingtheTextActivity2SettingSetting:Throughyearsofdevelopment,Walmarthasbecomeoneofthemostwell-knownbrandsaroundtheworld.AnyonewhohasorhopestoestablishabusinessrelationshipwithitshouldlearnsomebasicknowledgeofWalmart.Unit1CompanyProfileStartingPointTask1Workinpairs.HaveyouevershoppedinWalmart?Ifyes,tellyourpartnerhowyoufeelaboutit,likethegoods’prices,theserviceandtheenvironment.Ifnot,talkaboutthesupermarketwhereyouoftengoshopping.Unit1CompanyProfileWalmartandChinaWhenSamWalton,thefounderofWalmartopenedhisfirststorein1962,hepromisedtoprovidecustomerswiththelowestprices.In1988,thecompanybuiltitsfirstSupercenterforone-stopshopping,andbytheendofthedecade,Walmartwasoperatingin29states.Then,in1991,thecompanyopeneditsfirstinternationalstoreinMexico.Sincethen,Walmarthascontinuedtoexpandabroad.Fortyyearsafteritsfoundation,Walmarthasbecomeoneofthemostrecognizedglobalbrands.Unit1CompanyProfileIn2010and2011,WalmartwasplacedonthetopoftheFortune500list.Now,its10,130storesin27countries,suppliedbyanetworkofmorethan100,000sourcesin60countries,arestaffedbysome2.2millionemployeesserving200millioncustomersaweek.Unit1CompanyProfileWalmartenteredtheChinamarketandopeneditsfirstSupercenterandSam’sClubinShenzhenin1996.Currently,WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters,Sam’sClubs,andNeighborhoodMarkets.ByMarch1,2012,Walmarthad370unitsin140cities,andhadcreatedover106,500jobopportunitiesacrossChina.Unit1CompanyProfileWalmart’ssalesinChinahaverisensubstantiallyoverthepastdecade.AsChina’sretailmarket—theworld’sfastest-growingmarket—expands,Walmart’sexecutivesarelookingforwardtomoregrowthtocome.Stickingtolocalsourcing,Walmarthasestablishedpartnershipswithnearly20,000suppliersinChina.Unit1CompanyProfileOver95%ofthemerchandiseinitsstoresinChinaissourcedlocally.ChinahasbecomesocrucialtoWalmart’ssupplychainthatin2002,theretailgiantmoveditsglobalsourcingheadquartersfromHongKongtoShenzhen.Over20,000ChinesesuppliersreportedlyprovideWalmartwithabout70%ofthegoodsthatitsellsgloballyeachyear.Unit1CompanyProfileUpholdingawin-winphilosophy,WalmartChinaiscommittedtoprovidingassistancetolocalcommunitiesforsustainabledevelopment.GrowingtogetherwiththeburgeoningChineseeconomy,WalmartisoncoursetoachieveevengreatersuccessinChina.Unit1CompanyProfileUnderstandingtheTextTask2Answerthequestionswiththeinformationyoufindinthetext.1.WhatwasSamWalton’spricingstrategywhenheopenedhisfirststore?2.HowmanyjobopportunitieshadbeencreatedbyWalmartinChinabyMarch1,2012?3.WhatisWalmart’spolicywhileestablishingpartnershipswithsuppliersinChina?4.TowhatpercentageisthemerchandiseinWalmartChinasourcedlocally?5.WhatareWalmart’sstoreformatsinChina?providingcustomerswiththelowestpricesover106,500localsourcingover95%Supercenters,Sam’sClubs,andNeighborhoodMarketsUnit1CompanyProfileUnderstandingtheTextTask3Rearrangetheeventsaccordingtothetimeorder.a.WalmartmoveditsglobalsourcingheadquartersfromHongKongtoS