新视野商务英语综合教程-Unit-2

UnitOverviewBystudyingthisunit,youareexpectedto:•learnthecommontypesofcompanystructure;•describeacompany’sstructure;•knowhowtowriteane-mailtointroduceanewcolleague.Unit2CompanyStructureUnit2CompanyStructureUnit2CompanyStructureTask1Task2Inacompanytherearevariousdepartmentswithdifferentfunctions.Discusswithyourclassmatesthespecificfunctionofeachofthefollowingdepartments.Task1123456Unit2CompanyStructureTheHumanResourcesDepartment(人力资源部)isresponsibleforthemanagementofacompany’sworkforce,andoverseesthepracticesandpoliciesthataffecttheorganization’semployees.Itisresponsiblefortheattraction,selection,training,assessment,andrewardingofemployees;itoverseesorganizationalleadershipandculture,andensurescompliancewithemploymentandlaborlaws.Unit2CompanyStructureTheCustomerCareDepartment(客户服务部),alsocalledCustomerServiceDepartment,istoattractandretaincustomers.Peopleinthisdepartmentconsultcustomersabouttheirneedsviae-mail,telephoneorinperson.Theyhandleandresolvecustomercomplaints,andconductcustomersatisfactionsurveysonaparticularproductorservice.Unit2CompanyStructureTheMarketingDepartment(市场部)createsvalueforcustomersandbuildsstrongcustomerrelationshipsinordertogetvaluefromcustomersinreturn.Itsjobincludesidentifyingtargetcustomers,clarifyingcustomers’needs,keepingtrackofthetrendsofaparticularfield,anddevelopingproductpromotionandadvertisingactivities.Unit2CompanyStructureTheBoardofDirectors(董事会)isveryinfluentialinacompany.Itdecidesthedirectionthecompanyheadsforandisdirectlyaccountabletotheshareholders.Eachyearthecompanywillholdanannualgeneralmeeting(AGM)atwhichthedirectorsmakeareporttotheshareholdersontheperformanceofthecompanythisyear.Unit2CompanyStructureThePublicRelationsDepartment(公关系部)isresponsibleforgivingagoodPictureofthecompanytothepublic.Itmanagesthepublicrelationsstrategy,takescareofthecompany’srelationshipwiththemassmedia,andprovidesthepublicwithnecessaryinformationsoastomaintainagoodrelationwiththepublic.Unit2CompanyStructureTheProductionDepartment(生产部)istoturninput(e.g.rawmaterials,labor,etc)intooutput(goods),andtoinsurethatthegoodsmeetthecustomers’needs.Unit2CompanyStructureUnit2CompanyStructureTask2Thefollowingaresomecommonpositionsinmostcompanies.PutthemintoChinese.1.CEO(ChiefExecutiveOfficer)2.CFO(ChiefFinanceOfficer)3.SalesDirector4.PersonnelManager5.PublicRelationsManager6.ChiefAccountant首席执行官首席财务官销售总监人事经理公关经理总会计师Unit2CompanyStructureStartingPointTextUnderstandingtheTextActivity1DealingwithLanguageFocusingOnGrammarSettingActivity2TheHRDepartmentisofferingjoborientationtothenewemployees.Onthefirstday,theemployeesgettolearnaboutdifferenttypesofcompanystructure.Setting:Unit2CompanyStructureStartingPointTask1Acompany’schoiceofitsstructureisusuallyaffectedbymanyfactors.Thefollowingaresome.Canyouaddsomemore?Unit2CompanyStructure1.Businessscale—howlargethecompanyis2.Staffnumber—thenumberofemployees3.Typeofownership—whoownsthecompany4.Stageofdevelopment—howwellisthecompanydevelopedundercertainstructure5.Typeofbusiness—theparticularfieldwhichthebusinessspecializesin.6.Developmentstrategy—howacompanyisgoingtopositionitselfinthemarketintermsoftheproductsorservicesitprovides.7.Targetmarket—thetargetcustomers’needs.Changesinthetargetmarketmayalsocausechangesinthecompany’sstructure.Forexample,thestructureofacompanyprovidingtravelingservicesmaydifferalotfromthatofabig-brandrestaurant.Forexample,manyfastdevelopingcompaniestendtobesmallandflexiblesothattheycanreacttochangesinthebusinessenvironmentquickly.Unit2CompanyStructureCompanyStructureAcompanycanbeorganizedinmanydifferentways,dependingonitsgoals.Thestructureofacompanywilldeterminethewaysinwhichitoperatesandperforms.Herearesomeofthemostcommontypesofcompanystructures.AnEntrepreneurialStructureismostcommoninsmallcompanies.Thecompanystructureistotallycentralized.Thismeansthattheleader,whoisusuallyalsotheowner,makesallthekeydecisions.Communicationbetweentheleaderandemployeesisviaface-to-faceconversations.Itisparticularlyusefulfornewbusinessesasitenablestheleadertocontrolgrowthanddevelopment.Unit2CompanyStructureUnit2CompanyStructureAFunctionalStructureisbestsuitedtolargecompaniessothatcostscanbekeptlow.Employeesperformspecializedtasks.Forinstance,activitiesrelatedtoproduction,marketingandfinancewillbeseparatedintothreedepartments.However,themarketingdepartmentmightincludesales,advertisingandpromotions.Thisleadstoanefficientbusinesswherecostsarekeptlowwithineachdepartment.However,itcouldalsoleadtoalackofcommunicationwithinthecompany,makingthecompanyinflexibleandslowtorespondwhenchangesarerequired.Unit2CompanyStructureUnit2CompanyStructureADivisionalStructuredividesthecompanyaccordingtothetypeofwork,regionorproduct.Eachdivisioncontainsallthenecessaryresourcesandfunctionswithinit.Anautomobilecompanywithadivisionalstructuremighthaveonedivisionforsportscars,anotherforsubcompactcars,andathirdforsedans.Eachdivisionisresponsibleforitsproductsandhasitsownresourcessuchasfinance,marketingandequipment.Thisstructureallowsflexibilityandaquickresponsetochangesinthemarketplace.Unit2Com