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LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential静逸平台终端培训材料PrinterBusinessPlanning&MarketingOct.10th,2011Page2LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential•基本信息•市场分析•产品介绍培训内容Page3LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential•基本信息•市场分析•产品介绍培训内容Page4LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品名称：LenovoLJ1680LenovoM7105LenovoM7150F上市时间：2011年10月产品定位：超低端A4黑白激光打印机激光多功能一体机新品上市基本信息Page5LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential•基本信息•市场分析•产品介绍培训内容Page6LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialFY11各细分市场规模数据来源于IDC152025303540速度(PPM)0,00,51,01,52,02,5用户价(￥1,000)2011年激光办公打印机市场黑白流量A4市场200万台3%增长增值黑白A4市场21万台22%增长A3黑白市场15万台-2%增长黑白三合一市场190万台20%增长黑白四合一市场70万台40%增长黑白流量单功能A4市场1.第一大黑白单功能细分市场2.稳步增长的黑白细分市场黑白三合一市场1.激光第二大细分市场2.快速增长的细分市场黑白三合一市场1.高速增长的细分市场Page7LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential激光单功能激光多功能增值型/ValueBase流量型/VolumeBaseprice￥2000￥5000LJ240024ppmLJ2600D26ppmM3020fax14ppmsfM31204in114ppmsfM32204in120ppmsfLJ2650DN26ppmLJ2400L24ppmA4黑白A4彩色A3黑白A4传真A43in1A44in1LJ3900D33ppmC8300NClr20/20ppmC8700DNClr23/23ppmMC8300DNClr3in120/20ppmLJ3900DN33ppmLJ360030ppm07/Jan.LJ6300DA326ppmLJ6100A321ppmLJ3600DN30ppmLJ6300A326ppm光墨M7900DNF4in130ppmJun/10RJ600N60ppm联想打印产品家族M7600D3in126ppmM74003in124ppmM7600DF4in126ppmM7600DNF4in126ppmM7400F4in124ppmM71053in116ppmLJ168016ppmM7150F4in122ppm超低端流量产品线Page8LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品线定位M7400M7450FPriceSegmentSF3in14in1LJ1680M7105M7150FLJ2400M7600DM7650DFLJ2600D提倡双面环保型用户追求性价比的用户价格极度敏感型用户用户类型睿智平台疾风平台静逸平台Page9LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential•基本信息•市场分析•产品介绍培训内容Page10LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential产品介绍单功能/三合一：16ppm/1200x1200dpi有效输出/5K月打印负荷/0.7K初装粉•产品定位：超低价的低端A4激光打印机、平板三合一、平板四合一•目标用户：–对价格敏感的个人、家庭用户、SOHO办公用户–有复印需求的窗口行业，如银行、政府、酒店等–已经拥有打印机，有意愿升级的用户•用户特点：对价格极度敏感、追求性价比/有打印、扫描、复印等需求，并有传真功能需求的办公用户LJ1680M7105M7150F四合一：22ppm/1200x1200dpi/一键身份证双面复印/票证复印/1K初装粉Page11LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPriceSpeedLJP100714ppm/GDIApr/08¥929,54K/MLJP100816ppm/GDIJun/08¥1149,13.5K/MP105b20ppm/GDINov/10¥1099,NewML166616ppm/GDIApr/10¥699,5K/MLJP1020+14ppm/GDIJun/08¥1179,27.6K/M301814ppm/GDIJul/08¥929,9.3K/M290012ppm/GDIMay/05¥1045,9.2K/M20ppm16ppm12ppm14ppmLenovoHPSamBrotherFujiXeroxCanonNinestarP200020ppm/GDIDec/10¥,NewP100016ppm/GDIDec/10¥,75022ppm¥799,K/MHL-213020ppm/GDIApr/11LJ2400/L24ppm/GDIApr/11¥899,20K/MDatesource:4P’sFY10Q3单功能产品市场定位分析LJ168016ppm/GDINov/11¥730，8K/MLJ2600D26ppm/GDIApr/11¥1299,6K/MHL-2240D¥999,4K/M24ppm/GDIApr/11超低价位的激光打印机Page12LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPriceSpeedWC311918ppm/GDISep/06¥1099,6.3K/MLJM100514ppm/GDINov/06¥1479,10.7K/MMB228CN18ppm/GDISep/07¥1099,10K/MSCX-432120ppm/ADFAug/05¥1399,7K/MPM113618ppm/GDIMar/10¥1349,10K/MMF401220ppm/GDIOct/07¥1599,1.8K/MLenovoHPSamsungBrotherFujiXeroxPanasonicCanonSCX-320116ppm/GDIJul/10¥1049,6K/M￥1400￥120014ppm18ppm20ppm24ppmMB2003CN24ppm/GDIJun/10¥1249,NewM105b20ppm/GDINov/10¥1399,NewM740024ppm/GDIJun/11¥1399,16K/MDCP7xxx20ppm/GDIJun/11¥1349K/M22ppm黑白激光三合一市场定位M710516ppm/GDINov/11¥1100,5K/MM7600D26ppm/GDIJun/11¥1699,K/MDatesource:4P’sFY10Q3超低价位的激光三合一一体机Page13LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialPriceSpeedLenovoHPSamsungBrotherFujiXeroxPanasonic18ppm20ppm22ppm24ppm26ppmLJM1522NF23ppm/PCL,Dec/07¥,4k/MPM1213NF¥2049,3K/M18ppm/PCL,Apr/103210MFP/N¥2499,1.5K/M24ppm/PCL,Jun/10MB778CN¥2100,9k/M18ppm/GDI,Sep/073200MFP/B¥1899,1.5k/M24ppm/PCL,May/08SCX-4521F¥1899,14k/M20ppm/GDI,Aug/05SCX-4623FN¥2199,1K/M22ppm/GDI,Oct/09M7450F¥2099,11k/M24ppm/GDI,Jun/11PM1216NFh¥2399,2K/M18ppm/PCL,Dec/10黑白激光四合一市场定位M7150F¥1850,3.5k/M22ppm/GDI,Nov/11M7650DF¥2399,k/M26ppm/GDI,Jun/11M7650DNF¥2799,k/M26ppm/GDI,Jun/11Datesource:4P’sFY10Q3超低价位的激光四合一一体机Page14LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential激光打印机-LJ1680小：184x341x224mm快：每分钟16页快速输出精：1200x1200pdi高质量输出静：工作噪音低于50dB(A)Page15LenovoConfidential|©2008LenovoLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidentialLenovoConfidential激光多功能一体机M7105能：打印、扫描、复印三合一易：身份证双面复印、一键票证复印省：一键经济打印模式精：1200x1200dpiPage16LenovoConf