中国建立网上建材超市的可行性分析

上海交通大学硕士学位论文中国建立网上建材超市的可行性分析姓名：朱文旭申请学位级别：硕士专业：工商管理(MBA)指导教师：田澎20050109MBA480MBA5THEANALYSISFORESTABLISHINGONLINEBUILDINGMATERIALSUPERMARKETINCHINAABSTRACTDecorationandbuildingmaterialindustrydevelopedveryfastinChinaduringlastdecadeswhiletheretailingofthisindustrychangedaswell.Garagestore,booth-leasemarket,supermarketappearedonebyoneHowever,becauseoftheproblemsintheformersaleschannels,suchaslowtransparency,lowefficiencyandhighcost,althoughcustomersspendsalotofmoney,theyareoftenbecheated.SeeingtheInternetextending,theauthorbroughtforwardanideaofestablishingonlinebuildingmaterialsupermarketinChina.Aftercomparingthefeaturesofdifferentsaleschannels,theauthordeclaredthatonlinebuildingmaterialsupermarketshouldbethemostefficientone.InordertoprovethepossibilityofestablishingonlinebuildingmaterialsupermarketinChina,theauthorbuiltupthebusinessmodel,analyzedthecompetitionenvironmentandofferedtheoperationplanthatincludedarticlemanagement,customermanagement,logisticsmethod,marketingtoolsandcapitalmanagement.Theconclusionwasthattoestablishonlinebuildingmaterialsupermarketshouldbeworkable.Throughthissaleschannel,customerscouldbuybuildingmaterialwithlowercost,higherspeedandbetterservice.KEYWORDS:buildingmaterialretailing,e-commerce,onlinesupermarket,MBA22004124MBA3MBA2----802080203500,3.5%150X15056MBA320%901995------,2000----TOTOMBA450%1997HOMEDEPOT1002000199821906000-200001200050MBA5----,,6-8%MBA620012003---512004--------10-202424MBA71300140020805-6200350050%20%10%7%13%0%MBA8----Internet1994InternetCNNIC1997199729.94.925621325.408Mbpsüü,üü,üü,,.ü¨¨¨MBA182003200335001254560%512004200310ITMBA19MBA20..1515123456789101112131415..1001011MBA21MBA229)..(……(mm).....(mm)MBA232DigitalTurnoverT.Budget±%T.C.MarginM.Budget±%M.C.MarginRate::Daily,Mon-SunWeekLikeForLikeMonthtodateLFLYeartodateLFL2Dig1234567twtLwt±%twmlwmtmtlmt±%tmmlmmtytlyt±%tymlym2DigitalTurnoverTurnoverContributionMarginMarginContributionMarginRateMBA242DigInventoryInventory%SlowmovinginventoryS.M.I.%ZerosalesinventoryZ.S.I.%2digitalSupplierNo.SuppliernameSalesturnoverMarginMarginrateInventoryS.M.I.Z.S.I.M.O.I.2digArticleNo.ArticleN.SupplierNo.SupplierN.InventoryStockonpieceM.R.D.DHistoryS.2digArticleNo.ArticleN.SupplierNo.SupplierN.TurnoverMarginrateInventoryStockonpieceMBA25:2DigitalTurnoverT.Budget±%T.C.MarginM.Budget±%M.C.MarginRate2DigitalTurnoverT.Budget±%T.C.MarginM.Budget±%M.C.MarginRate2digitalSupplierNo.SupplierNameSalesturnoverMarginMarginrateInventoryS.M.S.Z.S.S.M.O.I...2digitalSupplierNo.SupplierNameSalesturnoverMarginMarginrateInventoryS.M.S.Z.S.S.M.O.I.MBA26..25-4570%25%5%MBA27..n4000n5500408%n510%n2012%3n10014%10n30016%20100..MBA28..1234..8-10,ØMBA29Ø\\Ø1ØØØ.,Ø,ØØØØØØØ30Ø,OEM50%Ø4,..ØØØØØX=XiKiKiY=YiKiKiMBA30..POSPOSMBA31..Google,Yahoosohu..0.10300,00030,000..15MBA32..1200521531554871110141512962313MBA331-2..200MBA340600050-20-202005.11010103-22-422005.210101013-12-542005.330301013-10-642005.440401013-9-732005.550501013-8-812005.660601013-7-882005.770701013-6-942005.870701013-6-1002005.990911576-67-1672005.102002011526-6-1732005.1130030115264-1692005.1235035115269-16020065,000500220390110-50200713,0001,300440780520470200830,0003,00010801,9001,1001,5702009100,00010,000303206,2003,8005,370nnnnnnnMBA35MBA36MBA37200519314中国建立网上建材超市的可行性分析作者：朱文旭学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：a9b1dbe9-691c-4135-a71d-9e080099af64下载时间：2010年10月7日