中国连锁超市基于ecr的品类管理研究

华中科技大学硕士学位论文中国连锁超市基于ECR的品类管理研究姓名：胡庆申请学位级别：硕士专业：工商管理指导教师：刘英姿20040410IECRECRECRECR—IIAbstractInrecentdecade,chainindustryisoneofthefastestgrowingindustriesinchina,andchainsupermarketshavetakenoverthehalfoftheindustry.Withtheindustrymaturitydeeperandcompetitionmoreintense,Chinesechainsupermarketscalehasbeenenlarging,however,theirbenefitsaredecreasing,andtherelationsbetweensuppliersandcustomersaredeteriorating.Onthisbackground,thepaperdiscusseshowChinesechainsupermarketscarryoutcategorymanagement(CM)tomaximizecustomers’benefits,andsuppliers’,andsupermarkets’onthebasisofECR.Atthebeginning,theactualityandpopularproblemsofchinachainsupermarketsweredemonstrated.Then,asolutionwasprovidedtomaximizethethreeparts’benefits.Afterthat,theconcept,contentandelementsofECRwasgiven.Subsequently,theconcept,efficientstrategyandeffectsofCMwereexplained.Afterward,themethodsandskillsofCMwereintroduced.Andthen,theoperatingconditionandeffectevaluationwasalsoreferred.Inthispart,anewevaluationmethodbalancescoringcard,wasemphasizedafterenumeratingtheoldmethod'disadvantage.Intheend,itwaspointedoutthatCMwouldpromotetheoperatinglevelofchinachainitsupermarkets.Inthispaper,thereareseveralachievements:introducingCMcomprehensivelyandsystemically;transformingCMtheoryintooperablemethodswithmatrixes,tablesandcharts;puttingforwardanewevaluatingindexsystem.Keywords:ChainSupermarketsEfficientConsumerResponseCategoryManagementIII_____11ECR1.120023022228013119942002123214(86)24.6%200111417.9%,10%22003348521-11-21-11-2320012002200365524520033580200120022003694965319941%20008%42001416442200063519922827720200336050200119200415200452010301640200310501-3200241-320021Carrefour)120362001248521005239035486397/5Parkson)68287Wal-marl)6026//85316950221035851-311Lolus351213Pricesmart3030141819/15ItoYokado17316Makro16628.847.617BQ16818Auchan8221Jusco724.7227-Eleven613261.21200289%33%29%220019.0315.6946.43-9831400910.1517.40.32[37]3200250019992001433.3%51083071.3ECRECRECRECRECR82ECRECR2.1129199519992000“”20021500“”3“”ECRECRWTO10ECR2.2ECRECR:EfficientConsumerResponse“”[1]ECRECR(EEBEuropeExecutiveBoard)ECR[2]ECRECR90ECR“”[3]ECR11ECR:ECRECRECRECRECRECRECR:[4]ECR:;ECR.392ECR5.3%2.3%1.1%1.3%5.5%5.4%3.4%5.9%13.1%5.7%[5]12.ECR2.3ECRECR1EfficientProductIntroduction[6]ECR2(EfficientStoreAssortment)ECR()3(EfficientPromotion)ECR4EfficientReplenishmentECREDIECR[7]1312-----CM[8]3ECRECR143ECR3.1[9]3.211423815340%48%80%10%3.3132.5%46%11%1“”2163456219983540200050~6099%[10]31744.111;2/;34-1182;4-14-24-2250g250g300g100g4102525500g4330ml100%1L800ml1.25L1L5...………………2~34.24-34-3“”/19[11]SFRmodel)4-44-4+++++++++++++4-5NANANA204-54.320%1234-6214-6-4-74-7/224.4=*4-8+—4-84.5[12]++++++//234.6[13]4.6.180/20/4.6.2123(45[14]1/242128013034POP333.33%66.66%4.6.3:?12523[15]4-94-926ABCBB=(A+C)/2102103174.6.410830[16]5274-104-10/4.6.580%10%123//4/2854-124-11-------------//----294.7123453067//4.8123~63155.1123432567IT12POS345.23312//1POS/2//3//4/343EDI455.312345/635123“”BalancedScoreCardBSCSP19921212343612311NWC/2/237123341238WTOECRECRECR500020003940[1].ECR:.19995[2].ECR:.2001Z1[3].ECR:.199908[4]..SCP.200312[5]RossJulieRitzer.RetailerstaketheleadinimplementingECR.StoresMagazineMay96Vol.78Issue5p303p2c;(AN9606061041)[6]..ECR.()200205[7].ECR.200004[8]..[9]KaipiaRiikka;TanskanenKari.Vendormanagedcategorymanagement—anoutsourcingsolutioninretailing.JournalofPurchasing&SupplyManagementJul2003Vol.9Issue4p16511p;DOI:10.1016/S1478-4092(03)00009-8;(AN10503576)[10].VSECR.200302[11]..:.199907[12].:.2002Z1[13]...199904[14]..20020941[15]..200124[16].830..20031114[17]...().20041[18]..200107[19].ECR.200317[20]..QRECR.200106[21]RobertsAnnStirling.EuropeahowsECRinitiative.PackagingMagazine2/5/2004Vol.7Issue3p153/4p;(AN12244551)[22]LohtiaRitu;Xie“Frank”Tian;SubramaniamRamesh.EfficientconsumerresponseinJapan:Industryconcernscurrentstatusbenefitsandbarrierstoimplementation.JournalofBusinessResearchMar2004Vol.57Issue3p3066p;DOI:10.1016/S0148-2963(01)00326-5;(AN11884581)[23]AlvaradoUrsulaY.;KotzabHerbertSupplyChainManagement:TheIntegrationofLogisticsinMarketing.IndustrialMarketingManagementFeb2001Vol.30Issue2p18316p;(AN12070492)[24]GruenThomasW.;ShahReshmaH.DeterminantsandOutcomesofPlanObjectivityandImplementationinCategoryManagementRelationships.JournalofRetailingWinter2000Vol.76Issue4p48328p2diagrams;(AN4006471)[25]HobanThomasJ.Foodindustryinnovation:Efficientconsumerresponse.AgribusinessMay/Jun98Vol.14Issue3p23513p;(AN847038)[26]SoucieWilliamG.Efficientconsumerresponsemeetstheindustrializationofagriculture..AgribusinessMay/Jun97Vol.13Issue3p3497p3diagrams;(AN9711190628)[27]StanojevRobertP..IndustryseesECRasfutureforsupplychainmanagement.42ChainStoreAgeMay96Vol.72Issue5RetailNewsp61p1bw;(AN9605216902)[28]AbcedeAngel.HowmarketerscutwastereplaceinstinctwithECR.NationalPetroleumNewsMay96Vol.88Issue5p392p2c;(AN9605235923)[29]AmblerTim.Categorymanagementisbestdeployedforbrandpositioning.Marketing(UK)11/29/2001p181/3p1c;(AN5703876)[30]BasuroySuman;MantralaMuraliK.;WaltersRockneyG..TheImpactofCategoryManagementonRetailerPricesa