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华中科技大学硕士学位论文零售连锁业的店面系统研究姓名：王尚峰申请学位级别：硕士专业：工商管理指导教师：刘英姿20050426I(AHP)IIAbstractThethesissuccessivelydisplayedthepositionofstorefrontmanagementinthemanagementsystemofchainretailtradefromretailtradetochainretailstorefrontfirst,andthensummarizedandabstractedsomepatternsofstorefrontmanagementandcomparedandanalyzedtheabovepatterns.Onthebasisofaboveresearchthethesisusedthesystemsanalysismethodinstorefrontmanagementestablishedthestorefrontsystempattern,analyzedtheinternalrelationofallpartsofthestorefrontsystem,evaluatetherun-efficiencyofthesystem,andintroducedtheconceptofthegeneralcompetitionofstorefrontandestablishedtheevaluationsystemofthegeneralcompetition,andtriedtoprovidethetheoryguidanceonhowtoheightenthegeneralcompetitionofstorefrontforchainretailenterprises.Whileitexplainedthepositionofthestorefrontmanagementinthemanagementsystemofthewholechainretailtrade,thethesissuccessivelyintroducedtheretailtradeanditseightrevolutions,correlativetheoriesaboutretailtrade,andchainretailrunningonwhichthethesisexplainedthetaskandroleofstorefrontmanagement.Thenthethesisanalyzedandsummarizedsomepatternsofstorefrontmanagement:thestorefrontmanagementpatternonthebasisofexperiment,thepatterninwhichthecoreisvaluechain,thepatternonthebasisofserviceandmarketingandtheelaboratepattern.Theauthorwasenlightenedbythesystemtheoryonthebasisofstorefrontmanagementpatternandproposedtousethesystemsmethodinstorefrontmanagement.Withtheguidanceofthesystemtheorythethesisestablishedthestorefrontsystempatternanddefinedtheenvironmentandperimeter,importandexport,internalpartsandfeedbacksegmentsofstorefrontsystemandsoon.Thestorefrontsystempatternclarifiedtheenvironmentofstorefrontsystemwhichwascomposedofthegeneralenvironmentandspecialenvironment:theformerincludedpolicylaw,population,economy,societyandsciencetechnologyandsoon;thelatterincludedchainheadquarters,suppliers,community,consumersandsoon.Theinternalpartsofstorefrontsystemincludedpersonnel,commodity,consumer,seller’smarket,logisticsustainingsubsystemandsoon.Andthenthethesisanalyzedthestorefrontsystem,interpretedtheinternalrelationofallpartsofstorefrontsystem,evaluatedsomeelementscorrelatedwiththerun-efficiencyoftheIIIsystemandanalyzedtherelationbetweentherun-efficiencyofthesystemandthegeneralcompetitionofstorefront.FinallythethesisestablishedtheevaluationsystemandselectedAHPandthemodelofFuzzyComprehensiveEstimationasthemainmethodevaluatingthegeneralcompetitionofstorefront.Theauthorreferredtoamassofliteratureandconsultedcraftbrothers.ThethesisusedtheresearchmethodofthetheorycombinedwithpracticeandafterestablishingtheevaluationsystemofthegeneralcompetitionofstorefrontthethesisbrieflyevaluatedthegeneralcompetitionofstorefrontaboutzhongbeiroadbranchstoreofWuhanCarrefour.Keywords:ChainretailStorefrontsystemGeneralcompetitionofstorefront_____1,,,,,,,,,,(),2311.1retailing[1]1.1channelofdistribution1.1201.1.1[2]retailrevolution41)2)3)1-11-1118521860~1940218781880~1930318591920~1930419301935~1965519301950~196561950~1985719671967~819801980~1.1.2l2351.1.3[30](offering)(know-how)():112326121.21.2.1chain12371.2.212354815%50%5852002001117200071.31.3.11-33649MIS1.3.22000311SB/T10335-2000DCBA1-310BarryBermanJoelR.Evans1122.1100(1)(2)(3)(1)(2)(3)11.2ABC80%A81%95%B1296%CABAC[20]0.851.20ABCAB3CABC123[24]1234123123451234124PsCs[45]4PsProductPricePlacePromotionCsCustomerCostConvenientCommunication13[12[50]1234567891011122.2(Valuechain)19852-1142-22-2115212()()()34165()()()2.32.3.1,123,41735()2.3.21,[51]ERPERP27001813,47-11POSPOS1645192.42.4.1[18]112()34()20212()34562.4.24Ps4PsBoomsBitner4Ps(participants)(physicalevidence)21(processofserviceassembly)4Ps3Ps[26]3Ps2.4.3[48](2-3)()()()()2-32212-12-1123456789101112131415162()232-52.5CRM2-4242-22-2POSERP2533.1openedsystem,closedsystem1234265631313.4271PESTPopulation(Economy)(Policy)(Society)(Scienceandtechnology)3-128233-129PhilipKotler3-23-24YXfY3-3303.213-3y’XYf312343-1=X=/=/4P4C323-4[19]=12=a4563-43.33.3.1,33,,,,,,,,,,,,1,,,,,,,,,,2,,6%12%,30%50%,,,,,,,,,,,;,:(1),,,(2),34,,,,(3);,,,(4),,,,,,,,,,,,,,;,()360,:,,,,,,,3,,,,,:,,,3.3.2351?237048020(1)(2)A(3)(4)(5)(6)(7)203056362005107?(POS)81293.3.3[52]371233.3.4[37]38139233.3.53.4,3-1403-53-5SAS[17]3-5413-6AB[43]3-6AB423.5:Y=f(x1,x2,x3,xn)YYx1,x2,x3,xnf()f()1y1=y2=y3=yn=43EBITEBITEBITEBIT50%30%20%.2f():Y=0:x0x10,x20,xnofx1(x0)=0fx2(x0)=0fx10,x20,xnofxn(x0)=044f()x1,x2,x3,xnf()Yf()f()454,,,,,,,4.11,,,,,2,3.,4.1.11,,3:,,,,,462,4:,,,,3,4,:5,,474.1.25-14-1:3,,,,,4.1.3[57],:1AHP,,,,.,,AHP2,,c1c2c3c4c5c6c7c8c9c10c11c12c13c14c15c16AB1B2B4B3B548,,.,,.3:.,3AHP,,,,AHP,A,A=(aij),i,j=1,2,.,n.aijij,:aij=1/aji,aii=1,i,j=1,2,.,n.(4),,,,,AHP,λmax-n,C.I=(λmax-n)/(n-1).n,,n,C.R.=C.I/R.I.,C.R.0.1,,,R.I,4.24.2.1[58](1):U=(u1,u2,,um),,A=(a1,a2,.,am),11miia==∑:4912(,,,),1,2,,,knUukukukkm==1nkikiUU==∪,,12(,,,),1,2,,kkkknAaaakm==11mkiia==∑.(2)V=(v1,v2,,vp).,,,,,102,1/5.,,ABCDE.4.2.21UkiV:111212122212ppknnnprkrkrkrkrkrkRrkrkrk=Rkij,iVj[60]Uk(k=1,2,.,m),UkRk,V:Bk=AkRk,k=1,2,,n,Bk=AkRk=(ak1,ak2,,akn)111212122212ppnnnprkrkrkrkrkrkrkrkrk