搜索
ApplianceImplementation44Dept.ChinaMerchandiseDivision1APPLIANCEDIVISION44Department(TV&Video)排面陈列指导原则（视频系统）ApplianceImplementation44Dept.ChinaMerchandiseDivision2APPLIANCEDIVISIONFamilyCodeFamilyNamePage*440TV---4*4412/4413VCD/DVD---21*4414Camcorder---32ApplianceImplementation44Dept.ChinaMerchandiseDivision3APPLIANCEDIVISIONVideoEntertainment0.10%CTV63.06%LCD3.66%VideoTape0.87%Plasma1.49%Camcorder4.89%VideoAccessory0.63%VCD/DVD22.06%PTV3.24%2004YTDFamilyParticipationin44Department2004年44部门各分类销售占比ApplianceImplementation44Dept.ChinaMerchandiseDivision4APPLIANCEDIVISION电视机ApplianceImplementation44Dept.ChinaMerchandiseDivision5APPLIANCEDIVISIONPlasma1.1%142.8%2130.3%2934.9%3410.1%2513.8%PTV5.7%LCD1.3%Plasma2.1%142.2%2139.4%2930.1%345.8%2510.8%PTV4.6%LCD5.1%Plasma0.2%144.5%2159.4%2920.9%342.4%2510.9%PTV0.8%LCD0.9%TVSalesPartitionbyType(Marketv.s.Carrefour)04Carrefoursalesvaluepartitionbytype04CarrefoursalesQty.partitionbytype04Marketsalesvaluepartitionbytype04MarketsalesQty.partitionbytypeTV71.5%04年各分类市场销售额百分比04年各分类家乐福销售额百分比04年各分类市场销售量百分比04年各分类家乐福销售量百分比Partitionin44Dept.Plasma12.0%141.3%219.9%2928.5%3415.5%256.8%PTV21.2%LCD4.8%市场和家乐福电视机各分类销售占比ApplianceImplementation44Dept.ChinaMerchandiseDivision6APPLIANCEDIVISIONMarketStatus:市场状况ConventionalTVdevelopstopureflatanddigitalmodel,PTVmarketisdecreasingslowly,LCDandPlasmaenjoyrapidgrowth普通电视纯平化,数字化;背投市场缓慢下降;液晶和等离子快速增长Strategy:策略1.FamilyStrategy:中分类策略：1)Keep21”and29”TVsales保持21”和29寸电视机的销售2)PushpureflatandHDTVtofitthemarket推动纯平和数字高清电视以适应市场3)IntroducemorePlasma&LCDtoshowtheimage扩大等离子和液晶电视的陈列以显示形象2.Sub-familydisplayshare:小分类陈列份额：21”:20%25”:10%29”:35%34”:10%PTV:10%LCD/Plasma:15%FamilyStrategyNumberoftheElements:Typology:NumberoftheItems:Element/Typology电视机（策略与分类数量）中分类策略货架/分类数量TVStrategyandTypologyABCD182631426389108144ApplianceImplementation44Dept.ChinaMerchandiseDivision7APPLIANCEDIVISIONTVWall(2.8mGondola)-GeneralViewExpensive高价Usebevelshelfatbottomlevel底层使用斜层板电视墙(2.8米货架)-总体视图Cheap低价Expensive高价Cheap低价ApplianceImplementation44Dept.ChinaMerchandiseDivision8APPLIANCEDIVISIONTVWallPlannogram89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater25”TV89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater29”TV89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheaterPTV34”TVDoubleDisplayatLevel4第4层重复出样89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheater89108LightingBoxLightingBoxLightingBoxLightingBoxLightingBoxDVDHometheaterDVDHometheaterDDatLevel4DDatLevel5电视墙平面示意图14&21”TVCustomerFlow顾客流向ApplianceImplementation44Dept.ChinaMerchandiseDivision9APPLIANCEDIVISION14”14”21”PureFlat21寸纯屏14”21”Square21寸平面直角21”SuperFlat21寸超屏DoubleDisplayatLevel5第5层重复出样CustomerFlow顾客流向14”and21”TVWall(2.8mGondola)-DisplayRulesinDetail14”和21”电视机(2.8米货架)-详细陈列规则ApplianceImplementation44Dept.ChinaMerchandiseDivision10APPLIANCEDIVISION1300mm55cm55cm55cm55cm60cm710mm(D)bevelshelf710mm(D)斜层板710mm(D)middleshelf710mm(D)中层板710mm(D)middleshelf710mm(D)中层板710mm(D)middleshelf710mm(D)中层板710mm(D)middleshelf710mm(D)中层板14”and21”TV(2.8mGondola)-Assets14”和21”电视机(2.8米货架)-资产ApplianceImplementation44Dept.ChinaMerchandiseDivision11APPLIANCEDIVISIONPlugon10thpanel在第十层背