购物中心选址的综合评价方法

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2008/04372COMMERCIALRESEARCH:1001-148X(2008)04-0196-03,(,150001):,,,,,,,:;;;:F713156:AAComprehensiveEvaluationMethodofShoppingCenterLocationLIZhong-fu,LIYu-long(SchoolofManagement,HarbinInstituteofTechnology,Harbin150001,China)Abstract:Thelocationofshoppingcenterdirectlyinfluencestheoperationaleffect.Oftheelementsaffectingtheloca2tionofshoppingcenter,theindexsystemisdeterminedbyapplyinganalytichierarchyprocessmethod.Thecomprehen2siveevaluationsystemforitisestablishedbymeansoffuzzymathematics.Theapplicationofthecomprehensiveevalua2tionmethodcanprovidethedeveloperwithatooltodeterminethelocationofshoppingcenterandmakemorescientificdecision.Keywords:shoppingcenter;comprehensiveevaluation;AHP(analytichierarchyprocess):2007-05-24:(1964-),,,,,:,:,:HIT.2002.64;(TPM),:htcsr06t05,(ICSC)[1]:;,,,,,,,,,,,,,,,[2],,[3],,,,,(),[4],,,[5],,[6];,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[7]:O,A,a1,a2,a3,a4OB,,b1,b2,b3,b4,b5,b6,b7,b8,b9,b10,b11,b12,b13AC,,c1,c2,c3,b4,c5,c6,c7,c8,c9,c10,c11,c12,c13,c14,c15,c16,c17,c18,c19,c20B11Imn13579mn1.Imn=2,4,6,82.Imn=1/Inm,Imm=1,Imn0()1,,AA,1,1,AO,A,2:2OA1A2A3A4aiWiA1153631080156A21/511/3201600111A31/331411410126A41/61/21/4101380107,:ai=474j=1aijWi=ai/64i=1ai,2A1A2A3A4O:a1=0.56a2=0.11a3=0.26a4=0.07(),,:,,,CICI=max-n(n-1)max=1n64j=164j=1aijwjwi(n=4)2,max=4.0787,:CI=01026245CR=CI/RIRI=019,CR=CI/RI=0.026245/0.9=0.0290.1,,BA:b1,b2,b3,b4,b5,b6,b7,b8,b9,b10,b11,b12,b13CB:c1,c2,c3,b4,c5,c6,c7,c8,c9,c10,c11,c12,c13,c14,c15,c16,c17,c18,c19,c24,b9,b10,b11,b12,b13,C1©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,c1b1,b1a1,c1a1:b1c1,C1O:a1b1c1,:c1,c2,c3,b4,c5,c6,c7,c8,c9,c10,c11,c12,c13,c14,c15,c16,c17,c18,c19,c20,b9,b10,b11,b12,b13O{kc1,kc2,,cci,,cc20,kb8,kb9,k10,kb10,kb11,kb12,kb3}:{a1b1c1,a1b1c2,a1b2c3,a1b2c4,a1b3c5,a1b3c6,a1b3c7,a2b4c8,a2b4c9,a2b4c10,a2b5c11,a2b5c12,a3b6c13,a3b6c14,a3b6c15,a3b7c16,a3b7c17,a4b8c18,a4b8c19,a4b8c20,a4b9,a4b10,a4b11,a4b12,a4b13}N,,,,:Vi=7Ri1+5Ri2+3Ri3+Ri4ViI;Ri1I;Ri2I;Ri3I;Ri4IVi0-7,ViiO,{V1,V2,,Vi,V26}-1,G:G={kc1,kc2,,kci,kc20,kb8,kb9,k10,kb11,kb12,kb3}3{V1,V2,,Vi,V26}-1N,,,,,,(shoppingmall),,:(1),(2),,:[1],R.()[M].:,2001.[2],.[J].,2005(10):20-21.[3],.[J].,2005(3):135-137.[4].[J].,2005(2):23-24.[5],.[J].,2005(2):204-206.[6],.[J].,2001,18(1):73-76.[7].[M].:,1986.(:)©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.

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