Lesson-5-Steve-Jobs

1SteveJobsLesson5Warm-upActivities23Warm-upquestions:1.WhatdoyouknowaboutSteveJobs?2.HowdoyouthinkofSteveJobs----asaninnovator,abusinessman,aboss,afather,aperson?attendedReedCollegein1972beforedroppingout,butcontinuedbyauditingclasses,includingacourseoncalligraphy,co-foundedApplein1976tosellWozniak'sAppleIpersonalcomputer.forcedoutofApplein1985andstartedNeXT.In1997,ApplepurchasedNeXT,allowingJobstobecometheformer'sCEOonceagaindiagnosedwithapancreaticneuroendocrinetumorin2003anddiedofrespiratoryarrestrelatedtothetumoronOctober5,2011.51.Ifyouliveeachdayasifitwereyourlast,somedayyou'llmostcertainlyberight.”2.Havethecouragetofollowyourheartandintuition.Theysomehowalreadyknowwhatyoutrulywanttobecome.Everythingelseissecondary.3.RememberingthatyouaregoingtodieisthebestwayIknowtoavoidthetrapofthinkingyouhavesomethingtolose.4.Theonlywaytodogreatworkistolovewhatyoudo.Ifyouhaven'tfoundityet,keeplooking.Don'tsettle.Aswithallmattersoftheheart,you'llknowwhenyoufindit.5.Yourtimeislimited,sodon'twasteitlivingsomeoneelse'slife.Don'tletthenoiseofothers'opinionsdrownoutyourowninnervoice.6Apioneerofthemicrocomputerrevolutionofthe1970s,acreativeentrepreneurwhosepassionforperfectionandferociousdriverevolutionizedsixindustries:personalcomputers,animatedmovies,music,phones,tabletcomputing,anddigitalpublishing.7ReadingActivities8ThisreadingistakenfromthebookSteveJobs.Inthisexcerpt(节选)hedescribesthemajorroleplayedbySteveJobsinthedevelopmentoftheiPhone.IntellingthisstoryhealsogivessomeinsightintoSteveJobs’personality,andhisabilitytoimaginerevolutionarynewproductsandbringthemtothepublic.ChapterThirty-sixTheiPhoneThreeRevolutionaryProductsinOne9WalterIsaacsonistheauthorofthebiographySteveJobsandtheCEOoftheAspenInstitute.HewaspreviouslytheeditorofTimeMagazineandtheCEOofCNN（CableNewsNetwork）.Heisalsothewriterofbest-sellingbiographiesaboutBenjaminFranklinandAlbertEinstein.10SteveJobsistheauthorizedbiographyofSteveJobs,writtenathisownrequest.BasedonmorethanfortyinterviewswithJobsconductedovertwoyears—inadditiontointerviewswithmorethanonehundredfamilymembers,friends,adversaries,competitors,andcolleagues—Isaacsonwasgiven“exclusiveandunprecedented”accesstoJobs’slife.2019/10/811Thisistheperfectmatchofsubjectandauthor,anditiscertaintobealandmarkbookaboutoneoftheworld’sgreatestinnovators…JustashedidAlbertEinsteinandBenjaminFranklin,WalterIsaacsonistellingauniquestoryofrevolutionarygenius.2019/10/812SectionOneAnIpodthatMakesCallsReadingassignment:WriteasummaryofsectionOne.WhatkindofmandoyouthinkSteveJobsis?CitesentencesfromthissectionasevidenceofSteveJobs'meritsandflaws.Readingcomprehensionquestions1-5onP.57-5813SummaryHowwasiPoddoingonthemarket?WhydidSteveJobsdecidetodevelopacellphone?HowwasthecooperationwithMotorola?HowwasiPhonedeveloped?14SummaryThissectioncentersuponthebirthofiPhone(generalstatement).WhileiPodwasasuccessonthemarket(Para.1),JobswasconcernedaboutiPod’smarketprospect(Para.2).AfterafailedcooperationwithMotorola(Para.3),recognizingtheflawsofthecellphonesonthemarket(Para.4),Jobsandhisteamenvisioned,designedanddevelopediPhone(Para.5&6),whichborrowedsomeideasfromtabletcomputer(Para.7).15Para.2:thedigitalcameramarketwasbeingdecimatednowthatphoneswereequippedwithcameras.ThesamecouldhappentotheiPod,ifphonemanufacturersstartedtobuildmusicplayersintothem.Para.3:HisfirststrategywastodosomethingthathehadadmittedinfrontofBillGateswasnotinhisDNA:topartnerwithanothercompany.Para.4:“I’msickofdealingwiththesestupidcompanieslikeMotorola,”…Theyallstank,justlikeportablemusicplayersusedto…andstartpointingoutallthewaysitwas“brain-dead.”Para.5:Sincemostwerejunky,…16LanguagePoints171.Anastonishingtwentymillionweresoldthatyear,quadruplethenumberoftheyearbefore(line2,para.1）a.近几年来价格已经翻了两番。Thepricehasquadrupledinthelastfewyears.b.温度每增加10℃，反应速率就增加几乎三倍。Thereactionrateisapproximatelyquadrupledwitheach10℃riseintemperature.Each10℃riseintemperaturewouldleadtothereactionratebeingapproximatelyquadrupled.c.Overthenextfouryears,itisthoughtthatthenumberofvideoswatchedovertheinternetwillquadruple,withpeoplemovingfromshortclipstohour-longprogrammes.据预测，在未来四年中，互联网上的视频数量将翻两番，人们所能观看的视频也将从现在的短片“升级”为长达一小时的节目。182.Theproductwasbecomingmoreimportanttothecompany’sbottomline,accountingfor45%oftherevenuethatyear,anditwasalsoburnishingthehipnessofthecompany’simageinawaythatdrovesalesofMacs.(para.1)Paraphrase:45%ofthecompany'srevenuecamefromthesalesofiPodthatyear,makingtheproductveryimportantfortheprofitofthecompany.Italsoenhancedthecompany'simageasbeingmodernandfashionable,whichhelpedpromotethesalesofMacs.What’syourbottomlineforsellingthecar?Themilitaryparadeaimstoburnishourinternationalimage.193.Hewasalwaysobsessingaboutwhatcouldmessusup(line1,para.2）Paraphrase:HewaspreoccupiedwiththethoughtthatsomethingmighthappentospoilthecurrentsuccessofiPod.a.Sheissoobsessedaboutherweightthatshecouldn’tsimplyenjoyadinner.c.f.Williamsisobsessiveaboutmotorracing.ShewouldtrytoforgetherobsessionwithChristopher.Suchhoardingwasthoughttobeatypeofobsessive-compulsivedisorder.(OCD)204.…whichw