市场营销学课程说明

清水混凝土的配合比设计中，要针对当地水泥、砂石、外掺料及外加剂等原材料影响混凝土质量的多种因素进行分析，确定主要控制因素，并从经济性和使用要求综合考虑，优选出符合生产条件的最优方案组合。obstacles,correctingmisunderstandings,advocategoodcadrestyle.2,adheretothescientificdecision-makinganddemocraticdecision-makingdecision-makinglaw.Correctlyhandletoensurethatgovernmentdecreesandbasedontheactualcreativework,givingfullplaytosubjectiveinitiative,putanendtoimplementtheconferencemeeting,todocumenttheimplementationofdocumentsetc.Improvethescientificanddemocraticdecision-makingmechanism,improveandimplementthedecisiontosolicittheviewsofexperts,thepublichearingsystem.Improvetheimportantdecisionofriskassessmentmechanismandlegalreviewmechanism.3,topromoteteamunity.Upholdandimprovethesystemofannualpartybooktalkhearttoheart,mindandPartymembers,Partymemberstoexchangeeachothernotlessthan2times.Theimplementationofsoundteamdemocraticlifesystem,consolidateandenhancetheparty'smasslineeducationalpracticewillpromotetheachievementofthetopicofdemocraticlife,criticismandself-criticismnormalization,along-term.Adheretothepartyonthebasisoftheprincipleofunity,enhanceinternalcommunication,strengtheninternalsupervision,selfSleepmaintenanceteamcollectiveimageandauthority.(three)toensuretheexecutionisnotstrongordisguisedtoresistgovernmentdecreesissues.IndividualBureauleadershipteammemberslackoflearningpoliticaltheorysystem,notfromtheobjectivereality,notwiththeparty'sinterestsabovealltheprinciplestodealwithpersonalproblems.Inthespecificworksafetysupervisionintheexecutionisnotstrong,intheimplementationofthedecisiontodeploythediscount,makechoices,engageinwork,theimplementationoftheagreement,uncomfortableisnotperformed,openordisguisedtoresist,thelackofsubjectconsciousnessofthepartyorganization,thelackofresistinsocietyallkindsofbadhabitsandunwholesometendenciesofcourageGasandcourage.Suchastheliabilityinsuranceofsafeproductionwork,individualleadersthathavesomeonearrested,andnofunding,notintheglobalchessperspectivetothecountrysidetocarryoutdailyinspection,foundnoneofmybusinessacceptanceoftheresumptionofproductioninanarmchair,withapen,indifferent.Correctivemeasures:(LEDLeadership:LuoMingjun,rectificationtime:beforeSeptember25th,insistforalongtime)1,tostrengthenthesenseofresponsibility,worktosolvethelackofdecentoccupationexplainaway,conductproblems.Toestablishtheoverallconcept,eliminatedepartmentalism.Strictassessmentandaccountability,tosolvethespiritualslack,nianqingpazhong,statusquo,Toestablishandperfectthemuddlealongandotherissues.Bureaustaffconductworkregulations,standardizethebehaviorofpersonnel.2,strengthentheresponsibilitysystem.Oneisthein-depthstudyandimplementtheHunanprovincialPartyandgovernmentleadingcadresInterimProvisionsontheworksafetyofapairof(HunanOfficeissued2013No.《市场营销学》课程说明一、课程性质和地位《市场营销学》是广告学专业的一门重要的专业主干课。市场营销包括产品、价格、渠道、促进销售等环节，广告仅仅属于市场营销促进销售的一个职能部门。学好广告学的前提与基础，是必须对市场、市场经营有一个整体的概念与认识，本课程着重培养学生对市场营销的认知能力和理解能力，从而达到培养具备广告学专业所必须的市场营销沟通能力的人才培养目的。二、教学目标通过本课程的学习，让学生理解市场，市场营销的概念，掌握营销观念及营销管理的实质，牢固树立以顾客为中心的市场营销观念，在实践中能以市场为导向，进行广告营销活动，为今后专业课程的学习打下一个坚实的基础。三、教学计划（教学大纲；参见表1）四、考核方式与成绩评定标准考核方式：闭卷成绩评定标准：卷面成绩70%，平时成绩30%。表1《市场营销学》课程教学大纲开课学院：传播科学与艺术学院修(制)订:吕晖审定：修(制)订时间:2013年2月课程名称（课程代码）市场营销学Marketing总学时数64讲课学时64实验学时学分数4适用专业广告学先修课程广告学概论（双语）、广告史、传播学概论、现代汉语、中外文学、基础写作教材与参考资料教材：《市场营销学教程》（第四版），纪宝成主编，中国人大出版社年，2008年版参考资料：1.《市场营销学》；曾国安、吴世经主编；西南财大出版社；1995年版2.《市场营销管理（亚洲版）》（第2版）；菲利浦科特勒著；梅清豪译；中国人民大学出版社2001年第2版3.《竞争战略》迈克尔.波特著，陈小悦译，华夏出版社，2005年4.《竞争优势》迈克尔.波特著，陈小悦译，华夏出版社，2005年。5.相关报刊、杂志：《商业周刊》、《财富杂志》、《中国经营报》、《哈佛商业评论》、《21世纪经济导报》、《经济观察报》、《销售与市场》6.相关网络资源:中国营销传播网、世界营销评论、哈佛商业评论网等相关网站清水混凝土的配合比设计中，要针对当地水泥、砂石、外掺料及外加剂等原材料影响混凝土质量的多种因素进行分析，确定主要控制因素，并从经济性和使用要求综合考虑，优选出符合生产条件的最优方案组合。obstacles,correctingmisunderstandings,advocategoodcadrestyle.2,adheretothescientificdecision-makinganddemocraticdecision-makingdecision-makinglaw.Correctlyhandletoensurethatgovernmentdecreesandbasedontheactualcreativework,givingfullplaytosubjectiveinitiative,putanendtoimplementtheconferencemeeting,todocumenttheimplementationofdocumentsetc.Improvethescientificanddemocraticdecision-makingmechanism,improveandimplementthedecisiontosolicittheviewsofexperts,thepublichearingsystem.Improvetheimportantdecisionofriskassessmentmechanismandlegalreviewmechanism.3,topromoteteamunity.Upholdandimprovethesystemofannualpartybooktalkhearttoheart,mindandPartymembers,Partymemberstoexchangeeachothernotlessthan2times.Theimplementationofsoundteamdemocraticlifesystem,consolidateandenhancetheparty'smasslineeducationalpracticewillpromotetheachievementofthetopicofdemocraticlife,criticismandself-criticismnormalization,along-term.Adheretothepartyonthebasisoftheprincipleofunity,enhanceinternalcommunication,strengtheninternalsupervision,selfSleepmaintenanceteamcollectiveimageandauthority.(three)toensuretheexecutionisnotstrongordisguisedtoresistgovernmentdecreesissues.IndividualBureauleadershipteammemberslackoflearningpoliticaltheorysystem,notfromtheobjectivereality,notwiththeparty'sinterestsabovealltheprinciplestodealwithpersonalproblems.Inthespecificworksafetysupervisionintheexecutionisnotstrong,intheimplementationofthed