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Thebusinessplanof“Blossom“electronicmusiccompanySummary“Blossom”isacompanythatpromoteselectronicmusiccultureincollegesanduniversities,cultivatingcollegestudents'electronicmusicconsumptionhabits,andprovidesElectricalMusic+(eg:ElectricMusic+ExtremeSports,ElectricMusic+Cosplay)Differentactivitieswithelectricitymusictodrivetheliveatmosphere.Throughthesaleofelectronicmusicfestivalticketsandtheadvertisingfeescooperatewithcompaniesandthesaleofrelatedproductstomakeprofit.Ourcompanieshavetwofounders,oneisresponsibleforoperation,anotheristhefamousDJresponsibleforattracttalentsandholdelectronicmusicfestival.Hehasholdandparticipatedindozensofelectronicmusicfestivalactivities.Inthepastthreeyears,hehastensofthousandsoffansintheuniversities.Ourcompanyhasprofessionalequipment,talentsandnetworktoattractmoreadvertiserstocooperatewithourcompany.Feasibility-PolicySupportBusinesssectorpreferentialpolicies1.Graduatesofjuniorcollegeortechnicalsecondaryschoolwhoareengagedinself-employmentwithin5yearsaftergraduating(exceptstate-restrictedindustries)areexemptedfromregistration,management,andlicensefeeswithin3years.Taxdepartmentpreferentialpolicies1.Studentsworkandstudytoprovideincomefromlaborservicesandareexemptedfrombusinesstax.2.Theincomeofenterprisesestablishedbygraduatesofordinarycollegesanduniversitiesengagedintechnologytransfer,technologicaldevelopmentandrelatedtechnicalconsultingandtechnicalservicesshallbeexemptedfrombusinesstax.MarketsegmentationIn2016,thenumberofChineseelectronicmusicusersis197million.Itisestimatedthatitwillreach286millionin2017,withagrowthrateof45.2%.In2018,itwillexceed300milliontoreach358million,andin2019itwillexceed400million.TheelectronicmusicmarkethasjuststartedinChina,andChina’sdemographicdividendishuge.Withthedevelopmentofelectronicmusicmanufacturersforusers,thenumberofChineseelectronicmusicuserswillcontinuetogrow.1.TargetgroupsThetargetofthismarketingisXi'ancollegestudentsandprospectivegraduateswhoareabouttoenterthecommunity.Thenumberofuniversitystudentsacrossthecountryhasbeenincreasingyearbyyear,andXi'an,thecountrywiththelargestnumberofcollegesanduniversitiesinthecountry,hasalargebaseofcollegestudentsasthebasisformarketpotential.AndXi'an,asabeneficiaryoftheBeltandRoadpolicy,hasseenstrongeconomicdevelopmentinthepastthreeyearsandhasastrongconsumerpotential.Inthisvastconsumermarket,Xi’anisahistoriccity.ThecombinationofclassicalTangDynastyclassicalmusicandelectronicmusicisundoubtedlyahighlightfortheyoungXi’antrendyyouth.2.marketingstrategy3.ProductstrategyBycooperatingwiththesechannelsofowningcampusresources,suchastheoutreachplatformsofmajoruniversitiesandcollegesinXi'an,youngpeople'sfavorite“DouYin”APPestablishedthetopicofcollegemusiciansandencouragedthemtopublishtheirworksontheInternetsharingplatform,attractingmorecustomersandcollegeartistsparticipateourcompany'sactivitiesandfurtherenhancedourcompany'sbrandawarenessandrecognition.4.ChannelstrategyAtpresent,Theenterprisesusethisgroupofcollegestudentsasatargetmarket,andcooperatewiththesesourcesofcampusresources,suchasoutreachplatformsofmajorcollegesanduniversitiesinXi’an,andyoungpeople’sfavoritedumb-toneAPPcooperation.Setuptopicsformusiciansincollegesanduniversities,encouragethemtopublishtheirworksontheInternetsharingplatform,attractmorecollegeartiststoparticipateinourcompany'sactivities,andfurtherimproveourcompany'sbrandawarenessandrecognition.5.PriceStrategyIntheearlystageofbrandbuilding,ourproductsmainlyconsistoflow-cost,low-thresholdsuchasthememusicfestivalsandfreeteaching.Weusefreestrategiestoallowconsumerstodevelopcertainconsumptionhabits.Inthelaterstage,thedevelopmentofvariousproductssuchasartistsystemtraining,tidalbrandapparel,peripheralseriesproducts,andsoftwareandhardwaredevelopmentwillrequirestep-by-stepfees.6.PromotionstrategyOnlineandofflinepromotionsareconductedatthesametime.Advertisingisperformedaccuratelyonplatformsrelatedtoelectricsounds.Differentchannelsarealsousedinthecooperation.Differentresourcesareprovidedtopartnersandconsumers.BrandbuildingDevelopmentperiodExpansionoftheplatformBusinessexpansionBuildingearlyteams,accumulatingfansandgoodwillBuildmultiplechannels,accumulatefundsandexpandbusinessExpandMusicproducersinuniversitiesRealizetheentityoperationandmaturetheoperatingmodel