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JUSTLIVINGSONGNANROADConceptproposal2SERVICE/APARTMENTS/Afteradeepstudyaboutthecurrentmarketinresidentialproperties,bothhospitalityandrealestate,thedirectionofthisprojectismeanttoofferayoungyetelegantoptionfortoday'stargetaudience.Amorepersonalrentaloptionwiththebenefitsofahighlevelservicemanagement,combinedwiththeexpertiseinthemarket'slatesttrends.LIVE|CASESTUDY3LIVE|TARGETAUDIENCECUSTOMER/PROFILE/HardworkingentrepreneursandprofessionalsinneedofaccomodationduringtheirstayinJustLiving,canenjoyvariousamenitiesandcommonservices.Morethanjustofficespace,ourlivingexperienceenvironmentisarealcommunity,wheresingles,friends,couplesandevensmallfamiliescanfindtheirperfectplace.4LIVE|THECONCEPTEAST/LONDON/liveShoreditch,BrickLane,Spitafields,OldStreet,Dalston,Hackney...Arenowthegeographicalmeaningofanalternative,young,trendyandadventurouslifestyle.EastLondonisthehiphotspotforcreatives,youngtravelers,fashionablelocalsorinternationaltravelers,whocanallfindtheirnewfavouritebrunch,parkorboutiquestoresthatmatchtheiruniquepersonalityandhobbies.5MOOD/BOARD/publicLIVE|MOODBOARDAbustlingcityasShanghaicoulddrainanybody'senergyandmotivation.JustLivingremindscustomerstokeepahealthyandfunbalanceinordertobemorecreativeandinspiredduringwork.Communityactivities,wellnessandrelaxingoptionsareonlyafewtoolstocreateahappyenvironment.6MOOD/BOARD/apartmentsLIVE|MOODBOARDEverydayisjustachapterinourlives,howwewritethesestoriesarehighlyinfluencedbythesurroundingevents,peopleandnaturalspace.Modernandstylishresidencesbecometheperfectframetofillwithuniquememories,sometimestoshare,sometimestokeepforoneself.7ARTISTIC/SIMPLICITY/Comingbackhomeshallbeafriendlywelcometoacomfortablespace,althoughourserviceapartmentsareinspiredbythefamousartisticpersonalityofEastLondon,bringingtoShanghaiacollectionofcontemporaryinterpretationofLondonmemoralia.Photographyandmodernartaretranslatedintothespacewithbothdecorationandfurniturecomposition.LIVE|MATERIALBOARD8LIVE|BRANDSPORRO/italyContentsrecognizableforthecraftsmanshipandknow-how,identityvaluesofthecompany,combinedwiththecuriosityandinterestingtowardsmodernityandfreshnessindesign,manufacturingandmaterials.9LIVE|BRANDSB&BITALIA/italyEstablishedwithastrongindustrialandtechnologicalcallingthatleadsthecompanytofacecontinuouschallengestomergecreativeideasanddesignknow-how.10LIVE|BRANDSDORNBRACHT/germanyAcompanythatgainsfrombeinginvolvedincontemporaryart.Andshoulditevengainsomethingfromit?Originallyintendedtoexpandontheideaofbathcultureandgiveitcomplexity,thediscoursehasevolvedisacontinualexchangebetweenindependentartists,musicians,architects,designersandthecompany.Anopportunitytoseetheworldwithdifferenteyes.11PUBLIC12LIVE|REFERENCEST3/LOBBY/13LIVE|REFERENCEST3/RECEPTION/14LIVE|REFERENCEST3/GALLERY/15LIVE|REFERENCEST3/BAR&LOUNGE/16LIVE|REFERENCEST3/CITYCAFE/17LIVE|REFERENCEST3/GYM/RECEPTION/18LIVE|REFERENCEST3/GYM/19LIVE|REFERENCEST3/PUBLIC/LAUNDRY/20LIVE|REFERENCEST3/TOILETS/21PRIVATE22STUDIO/LOFT/TYPEA/LIVE|REFERENCEStheadventurer23STUDIO/LOFT/TYPEA/LIVE|REFERENCEStheadventurer24LIVE|REFERENCESSTUDIO/LOFT/TYPEB/thetravelers25STUDIO/LOFT/TYPEB/LIVE|REFERENCESthetravelers26STUDIO/LOFT/TYPEC/LIVE|REFERENCESthecreative27STUDIO/LOFT/TYPEC/LIVE|REFERENCESthecreative28STUDIO/LOFT/TYPEC/LIVE|REFERENCESthecreative29STUDIO/LOFT/TYPED/LIVE|REFERENCESthetrendy30STUDIO/LOFT/TYPED/LIVE|REFERENCESthetrendy31STUDIO/LOFT/TYPED/LIVE|REFERENCESthetrendy32ONE/BEDROOM/TYPEA/LIVE|REFERENCESthefamilytobe33LIVE|REFERENCESONE/BEDROOM/TYPEA/thefamilytobe34LIVE|REFERENCESONE/BEDROOM/TYPEA/thefamilytobe35LIVE|REFERENCESTWO/BEDROOM/TYPEA/3betterthan236LIVE|REFERENCESTWO/BEDROOM/TYPEA/3betterthan237LIVE|REFERENCESTWO/BEDROOM/TYPEA/3betterthan23839