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Module33.1Businesstopic:Startingabusiness3.2Businessskills:leavingandtakingmessagesHowtostartabusiness?•StartingyourownbusinessonTaobao•Whatshouldbetakenintoconsideration?Howtostartabusiness•Finance•Labor•Customers•Suppliers•Premisesandequipment•Managementorganizationandstructure•Designed,researchedandtestedproductorserviceAnentrepreneur•Haveideas•Abilitytotakerisks•Abilitytopersuadeotherstojointhebusinessorlendmoneytothebusiness•Energytokeepthebusinessgoingundertoughsituations3.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&PlanningaseminarHerearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.•Saletraderyouareself-employedandsetupthebusinessonyourown.•Partnershipyouareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.•Franchiseyoubuyalicensetotradeunderthenameofthefranchiserandyoubenefitfromthefranchiser’sexpertise.Vocabulary:TypesofBusinessAdvantageDisadvantageSoletraderpartnershipFranchiseAdvantageDisadvantageSoletraderYoutakealltheprofitIfyougobankrupt,youloseeverythingpartnershipYousharethepressureYoumightdisagreeonstrategyFranchiseThebusinessmodelisgiventoyousothereislesstrick.Partofyourprofitsgoestothefranchiser.-Youmightdisagreeonstrategy;-Youtakealltheprofit;-Partofyourprofitsgoestothefranchiser;-Thebusinessmodelisgiventoyousothereislesstrick;-Ifyougobankrupt,youloseeverything;-Yousharethepressure.Canyoumatchtheanswerstothebusinesstype?WewannaholdyourhandTakeabigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafranchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.Butit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegrantingofalicencebyoneperson(thefranchisor)toanother(thefranchisee)whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage.Soisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany?‘Absolutelynot,’saysDanArcher,headofmarketingattheBritishFranchiseAssociation.‘That’saludicrousover-simplification.Itisrunningyourownbusiness,butit’stakingawaysomeoftheriskandbringinginthesupportofotherpeople.’Hepointsoutthatonly0.9%offranchisesfail,comparedwiththemajorityofindividuallyownedbusinesses.Entrepreneurialspirit:企业家精神entrepreneurn.企业家entrepreneurshipn.企业家身份，企业家精神Translation:特许经营就是由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。Butbeingafranchiseeisunlikelytosatisfythemostentrepreneurial.Itdoesn’tsuitpeoplewhodon’twanttofollowthesystem.WilliamEwbank,theheadoffranchisesalesatDomino’sPizza,says,‘Ifyou’remassivelyentrepreneurialthisisn’tforyou.It’sadiscipline,aclubwithrules.Thereissomeindependence---ourfranchiseescanchargetheirownpricesalthoughwe’restrictonmenucontent.It’srunningabusinesswithhelp.’AstridPatil,anewDomino’sfranchisee,abandonedacareerasasolicitortosetupafranchisewithherhusband.Thewayshereasonsitisthis:‘Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse,putitintoyourownbusiness.’Leavingawell-paid,well-respectedprofessiontorunapizzashopattheageof31hasworkedforPatil.There’sagoodprofitmarginandthebusinesshasseengrowth.Ofcourseifyoudodecidetogoitaloneandstartabusinessfromnothing,youcouldalwaysbranchoutintofranchising.Archersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises.‘Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital,gettingareturnandinvestinginbiggerventures.’Iftheinitialfeecanberaisedit’sanidealopportunitytostretchthoseentrepreneurialwings.•达美乐创立于1960年，50年来已迅速跃升为世界级的比萨外送专家。纽交所挂牌代号为DPZ。达美乐以本地所有制及特许经营店模式为主，其商业蓝图已遍布了美国9,000多家的特许经营店和经销商直营店，同时足迹更迈向了67余家的国际市场。利润率•Branchout：从……分离出来，拓展新业务branchoutintofranchising:从总店分离出去，另立门户，发展特许经营店如：公司已经把业务拓展到汽车租赁。.Thecompanyhasbranchedoutintocarleasing。SettingupyourownbusinessBecomingafranchisee•goodifyouhaveplentyofbusinessexperience•veryhigh-risk•manynewbusinessesfall(nineoutoften)•suitspeoplewhodon’tliketofollowrules•forveryindependentpeople•hasthepotentialtobecomeafranchiseReadingComprehensionSettingupyourownbusinessBecomingafranchisee•goodifyouhaveplentyofbusinessexperience•goodifyoudon’thavemuchbusinessexperience•veryhigh-risk•lessriskythanbeingasoletrader•manynewbusinessesfall(nineoutoften)•Only0.9%offranchisesfail•suitspeoplewhodon’tliketofollowrules•Doesn’tsuitpeoplewhodon’tliketofollowothersystem•forveryindependentpeople•Offersomeindependenceandyoudon’tworkforsomeoneelse•hasthepotentialtobecomeafranchise•Youhaveabusinessrelationshipwithsomeoneelse1.Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader.Readthearticleandcompletetheright-handcolumn.setupconceptchargelaunchbranchoutgrowthfee2.Nowreadaboutanothersmallbusiness.Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26.TagsThatcanEndMiseryofLostLuggageGlobalbagtagwas(