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Amadeus组员：阿衣子哈、陈敏、李林钰、姚丽娟、刘佩然、李婧玮、梁涛(GlobalDistributionSystem)GlobalDistributionSystems(GDSs)arecomputerized,centralizedservicesthatprovidetravel-relatedtransactions.(交易)Theycovereverythingfromairlineticketstocarrentalstohotelroomsandsoon.Internationaleconomicglobalization&DiversifieddemandoftouristsAirlineCompany&TourOperatorsTransportationOthertourismsevicesThebenefitsfortouristsMosttransparentinformationMostextensiverangeofoptionsLowestpurchasecostStrongestbargainingpowerGDS所包含的四大系统GDSAmadeusCalileo/ApolloSabreWorldspanAmadeusAmadeus简介Amadeusglobaltraveldistributioncompanyisafamousinformationtechnologycompanywhichismainlyengagedintourismmarketinganddistribution.Itcooperateswiththeairlines,hotels,carrentals,travelagenciesandothertravelserviceenterprises.Itprovidesaseriesofsolutionstorealizethevirtualizationoftourism.Amadeussystemuserscanbookavarietyoftravelservices,haveacomprehensiveunderstandingoftheglobalinformationoftourismserviceandhavepowerfultourisminformationmanagementtools.LuisMarotoHeadquarters:MadridSpainDataCentre：ErdingGermanyDevelopmentOffice：SophiaAnnTiberLiseRegionalOffices:Miami,Bangkok,DubaiCompanyprofile公司概况总部:西班牙马德里数据中心：德国的埃尔丁发展办公室：法国的索亚安蒂波丽斯公司在全世界有3950名员工，在曼谷、布宜诺斯艾利斯和迈阿密设有地区办事处。公司在全球拥有国家市场营销系统。SocialMediaChallengeGDS(Amadeus)Forexample:冰岛火山爆发事件volcaniceruptioninicelandDuringthesixdays，thegrounded,strandedpassengershaveusedTwittertocomplaintotheirfriendsandrelativesandseekotherwayhomethroughsocialmedia.AirlinesalsousetheTwittertosendthelatestinformationandguidethepassengershowtochangetheirreservation.UnitedAirlinesandBritishAirwaysalsouseTwittertosolvethecustomerproblems.WhethertheGDSdisappearalongwiththeemergenceoftheInternetornot?Internet.•browsenewsandtravelinformation•facilitatecommunication,shareinformation•onlineshopping•learningandcreation•Entertainment(games.Music.)GDS•improveone-to-manyrelationshipswithcustomers•savethecostofproductinformationmaintenance•acceleratingproductinnovation•modifythewrongtradeinformationintime•improvetheefficiencyoflogisticsandreducethecostoflogistics•reducesettlementerrors•eliminatelanguagebarriersininternationaltradeWhethertheGDSdisappearalongwiththeemergenceoftheInternetornot?Conclusion:AlthoughthematureoftheInternetbringsusalotofconvenience,GDSalsobenefitsconsumersalotduetothematuremanagementsystemandvariousofdistributionmethods.AndGDSalreadyhaveacertainmarketandserviceexperience.Therefore,inquitealongtime,GDSisstillirreplaceable.Moreover,theGDSitselfisstillevolving,includingtheexpansionofservicefunctionsanddiversificationofproducts.Furthermore,theyarecontemplatingincooperationwiththeInternet.ThemainfunctionsofAmadeusFortravelagents:offerthehi-techsolutionstotravelagentstomakethemservetheircostomersbetterForairlines:AirlinescanusetheAmadeussystemintheairportticketcenterandcityticketcentertosaletickets.Forhotels:Amadeusyieldmanagementsolutioncanbeeffectivetoestimatethehousingtimeofclientsandhowmuchtheyneedtopay.Fortourists:touristscangetcomprehensivetourisminfotmationthroughAmadeus,includingtheairtickets,hotelreservationandtheweatherofthedestination,etc.Amadeus与航空公司预订系统的关系•Electronicticketingpromotespaperlesstradingandsavethecostofairlines.•Helpairlinesrealizedmanyfunctions,includingboardingformalities,seatingarrangementandgeneratingvariousreportsandorders•Supportforelectronicprocurement,achievemaximumefficiencyAmadeuspastnowFlightticketsalesandresernations1,Amadeusisinalliancewithhotel,carrentalcompanies,Amadeusincreasesthecapacitycontrolanddepartureoperationsinaviation;2,providesthetravelagentapowerfulsearchengine.3providee-commercesolutionsWhydowesaythatAmadeusisnotthetraditionalreservationanddistributiontoolsanymore?WhydowesaythatAmadeusisnotthetraditionalreservationanddistributiontoolsanymore?Conclusion:Fromtheabovechanges,wecanseethatAmadeusdoesnotplaythetraditionalroleofprovidingsalesandreservationsanymore,itismoremature.Tosatisfythediversifiedneedsofcustomers,Amadeusisdeveloping.ItisindicatedthatAmadeusisnotthetraditionalreservationanddistributiontoolsE-TravelistheelectroniccommercebusinessunitoftheAmadeus,itsmainbusinessactivitiesisintheUSA,EuropeandtheAsiaPacificRegion.E-Travelisaglobalonlinetraveltechnologysupplier,itoffersE-commercesolutionstoairlines,enterprises,travelagentsandsomeotheronlinetourismcompanies.ThecustomersofE-travelcovermorethan90countries,includingAirbus,Gateway,IngersollRandandAirFrance,IberiaandsomeonlinetravelagenciessuchasOpoodo.E-travelTheinfluenceonbusinesstravelForcompanies:Byusingthee-travel,companiescaneasilycheck,approve,process,auditandpayemployeeexpensereportsonline.Managerscanremotelyreviewemployeeexpensereportsindetail,approvingorrejectingthemwherevertheyare.•IncreaseT&E(travelandentertainment)policycompliancetoasmuchas90%•Reducethereimbursementcycletimebytwo-thirds•Decreaseexpensetransactioncostsbyover78%Foremployees:Businesstravelerscandirectlyarrangetheirtravelplansandmakereservationsontheirownterminal.Thisisconvenience.Andemployeescansavemuchtimebyeasilycreatingandsubmittingaccurate,in-policyexpenserep