中国钢铁行业价格竞争模式研究

华中科技大学硕士学位论文中国钢铁行业价格竞争模式研究姓名：衣光喜申请学位级别：硕士专业：企业管理指导教师：田志龙20050401I2003,IIAbstractInthepastfewyears,Chinesesteel&ironindustryhasgrownfast.Lotsoflocalandinternationalcapitalwasinvestedinthesteel&ironindustry,thesteel&ironenterpriseisfacingthemostdrasticcompetition.Fromthesecondhalfof2003,thepriceofChinesesteel&ironindustryfluctuatedheavily,howtothepricechangeisthefocusfortheenterprisesandgovernment.ThereisgreatsignificancetodosomeresearchonthepricecompetitionpatternofSteel&IronIndustry.Thedissertationadoptsthemethodofboththeoryresearchandempiricalstudy.BasedonthepricecompetitionbehaviorofChinesesteel&ironenterprises,combinedthepricecompetitiontheories,IanalyzethepricecompetitionpatternofChinesesteel&ironindustrysystematically.Thisdissertationanalyzesthestructureofmarketofsteel&ironindustryandit’stendency.Itisthefoundationofanalyzingthepricecompetitionpatternofsteel&ironindustry,andtheresultsindicatethatthereareoligarch'sforcesintheindustry.Inthepricingpractice,theoligarch'sforcescombinedmarket-orientationandcompetition-orientation,andformedastrategicpricingprocedure.Transmittingthesignalofpricesbetweentherivalsbecomesanimportantfactorthatenterprisesconsider.Thenwesupposedandprovedthepriceleader-follower'scompetitionpattern,thisisaunapparentwayofparticipatingthecompetitionthroughtransmittingthepricesignal.Finallyweanalyzetherealizationcourseofthepricecompetitionpatternofiron&steelindustry,thebehavioroftransmittingthesignalofpriceseachotherbetweentheironandsteelenterprises,andsomerolesofthegovernmentandindustryorganizationactedinthesebehaviors.Thedissertationhasapracticalsignificanceforanalyzingthemodelofpricecompetitioninthemonopolisticcompetitiveindustryandhelpingthecorporateestablishreasonablepricepolicy.Inaddition,ithasapositiveguidanceforthegovernment’ssupervisingandinductingtheindustrytodevelophealthilyaswellasestablishingreasonableindustrialpolicy.Keywords:Steel&IronIndustryMarketStructurePricingProcessPriceLeader_____111.11.1.11.1.220038,4P[1]1.22[2]1-11-1[3][4][5]Popp[6][6]3[7],,,[8]1.31.3.1[3][2][9][10],41.3.2Wyner[11]3CcostcustomercompetitorKotler[12]1[13]2[14]3[15]51.3.3-[16]-Scherer&RossKellogg196519701512-[17]Royetal.-FordChrysler[5]Gasmietal.-[18]-1.3.4:[19],,6,,,,,[20][21][22][23],[24][25][26][27]StevenSLui&YuanLu[28]71.41.4.1[4][6][29][10],11[30]2.1.1CR4CR8CRn=∑=niiXX1/nn48XiiX62-1[31]2-1CR4CR875%65%75%85%50%65%75%85%35%50%45%75%30%35%40%45%30%40%2.2.2122.2.32.22.2.1[32]20032.228199520022-22-21995200120%132-219952002%199595362.96%1996101246.17%1997108917.58%1998114595.22%1999123958.17%2000128503.67%20011510217.53%20021822520.68%20032223422.00%10%[33]2003200224.88%199120034.82.2.221%JFE56%64%1344.38%20025004560%200226070500836.86%2003133697.6%76.6[34]19922003CR4CR82-32-1142-32-12-32-119923244199920002003213234.4%27.3%2-12.2.3CR4(%)CR8(%)199232441993199419953131314242431996294119971998199920002828273240403844200120022003292521413732152.2.4170%2320032003122004430162.3173[35][4]3.1Cordon[11]Kotler[12]3-13-1Kotler183.21[13]2[14]3[15]3-23-23.2.1193.2.23.2.33.2.4[36]-3.2.53-33-3/-203.2.63.33-43-43-421224-4.1Ong[37]--Scherer&Ross[17]Kellogg196519701512-Royetal[5]-FordChryslerGasmietal[18]--,[38][39]1232,[17]1231234.2-5554.1%5512000244.2.154-14-1[37]200320045[22]2855.1,,[40]:,,,:,,[26]StevenS.LuiYuanLu[28],,,,[41],,,,,,29Boddyetal.,2000Doz&Hamel,1998,Arino&delaTorre,1998Doz,1996Ring&Van,19945.25-15-1123305.2.1[42]20045311032003200320042003220044652419993233366.1500OngOng346.2352005436[1]..,1995,3:39-41[2]..199421:2-15[3]..1993[4]Fershtman,C.&Pakes.aDynamicoligopolywithcollusionandpricewars.theRandJournalofEconomics,200013(3):121-126[5]Roy,Abhik,&Hanssensetal.CompetitivepricingbyapriceleaderManagementScience1994,40(7):809-823[6]JamiePopp.Pricingcompetitiontakeleadersforaride.BeverageIndustry,2004,95(1):14[7]..2004431-35[8]..2002540-41[9]..2000[10]..19983110-116[11]Gordon.A.Wyner,Getseriousaboutpricing,MarketingResearch,2002,14(4):4-6[12].-.1999[13]Nagle,T.T.&Holden,R.K.theStrategyandtacticsofpricing:aguidetoprofitabledecisionmaking,Prentice-Hall,EnglewoodCliffs,N.I.,1994[14]Forbis,J.L.&Mehta,N.T.Value-basedstrategiesforindustrialproducts.BusinessHorizons,1981,21(3):25-32[15]Day,G..S.Jocz,K.E.&Root,H.P.Domainsofignorance:whatmarketersneedtoknow.MarketingManagement,1992,15(1):57-66[16]Bain,J.S.,Priceleadership,barometersandkinks,theJournalofBusiness,371960,33(3):193-203[17]Scherer,F.M.&Ross,D.,IndustrialmarketstructureandeconomicperformanceintheUnitedKingdom,theJournalofIndustrialEconomics,1977,25(3):177[18]Gasmi,F.Laffont,J.&Q.H