搜索
-I服装分销企业营销决策支持系统的设计摘要本文以服装分销企业营销系统的设计为背景，针对服装分销管理中的一些有待解决的问题进行了研究。服装营销系统和其他企业的营销系统一样，所面临的环境都是复杂多变的，因此有关服装营销决策支持系统属于半结构化的决策支持系统范畴。这类系统中的决策含有大量不确定因素，缺乏程序化工作范式，需要意向决策支持的问题十分多见。本文采用了在服装营销管理系统中应用包含专家系统的推理模型思想，构建出了一个具有意向决策支持功能的服装营销管理系统框架，对如何建立问题生成子系统及其内部知识库进行了讨论。论文设计了服装营销决策支持系统的总体方案，完成了其软件和硬件运行环境的设计，并给出了数据转换、报表图标显示、MDX语句自导引、模型分析等多种功能的具体实现过程。关键词服装营销决策支持系统意向决策支持技术数据仓库数据挖掘智能技术-IIDesignofCostumeMarkingDecideSupportSystemAbstractThispapertakescostumemarkingsystemasworkingbackground,discussessomeimportantproblemscomingfromthereformationofcostumecorporationinourcountry.Theenvironmentwhichmarketingsystemofcostumeisverycomplexandchangeable,justastheothermarketingsystem.Sodecidesupportsystem(DSS)belongstothecategoryofsemi_structure.Decisionmakingofthissystemhasmuchuncertaintyfactor,lacksnormalformtobefollowed,thereforemanyquestionsneedintendingdecisionsupport.Reasoningmodelbasedonexpertsystem(ES)applyingtocostumemarketingsystemisdescribedinthispaper,meanwhile,thestructureofknowledgebaseofthissystemisdiscussedindetail.Thepapersetsupadataminingmodelofonlineanalysisprocessdatabasebasedonintelligenttechniques,offersamethodwhichisonthebaseofpredecessorsandcombinesANNandfuzzycontroltothisproblem,anddesignsthesoftwaresystemofpowermarkingDSSbasedondatabasewarehouserunningmanagementfordatatransformationservices(DTS),PivotTableservice,multidimensionalexpressions(MDX)self-leading,modelanalyzingalso.Thepaperfocusesonintendingdecidesupporttechnique,dataminingmodelandimplementationofpowermarketingDSS.KeywordscostumemarketingDSSintendingdecisionsupporttechniquedatawarehousedataminingintelligenttechniques-III目录第1章绪论........................................................................................................11.1课题背景...................................................................................................11.2服装分销商决策支持系统的发展状况及存在问题...............................21.3本文主要工作...........................................................................................3第2章意向决策支持技术在服装销售中的应用............................................42.1意向决策支持概述...................................................................................42.2意向决策支持在服装营销系统中的作用...............................................42.3具有意向决策支持功能的服装营销管理系统.......................................52.3.1问题生成子系统原理........................................................................62.3.2问题生成子系统的设计及构建相关知识库....................................72.4本章小结.................................................................................................11第3章基于智能技术的服装销售模型的建立..............................................123.1智能技术概述.........................................................................................133.2RBF神经网络的建立.............................................................................143.2.1输入特征量的选取..........................................................................153.2.2RBF神经网络的训练和预测..........................................................163.3模糊系统的设计.....................................................................................163.3.1输入变量的模糊化..........................................................................173.3.2隶属函数的确定和图形表示方法..................................................173.3.3模糊控制规则及算法结构..............................................................183.3.4反模糊化..........................................................................................193.4基于智能技术的数据仓库挖掘.............................................................193.5本章小结.................................................................................................20第4章服装营销决策支持系统的设计..........................................................214.1系统的硬件环境.....................................................................................224.2系统的软件环境.....................................................................................224.3决策支持系统的设计.............................................................................234.3.1数据转换聚合子系统......................................................................244.3.2统计报表生成子系统......................................................................244.3.3综合查询子系统..............................................................................254.3.4综合分析子系统..............................................................................254.4系统集成.................................................................................................264.5本章小结.................................................................................................28结论....................................................................................................................29致谢....................................................................................................................30-IV-参考文献............................................................................................................31附录....................................................................................................................32-1-第1章绪论1.1课题背景我国既是服装