市场营销第10章价格1

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123(10.1)4:5::„,„:„„„6:7.().812341,0002,0003,0004,000910/CompetitorCostsThisadbyLCIInternationalaccusesitscompetitorsofusingunfairpracticesinpricing,hidingfeesincurredbyroundingup.Hiddenfees,definedas“cramming”bytheFCC,arethenumberonesourceofbillingcomplaintsamonglong-distancecustomers.WhyisLCIfocusingonthispractice?1112••=%%13A.–P2P1Q1Q2P’2P’1Q1Q2B.–1415(.10.5)16UnexpectedSituationalFactorsAttitudesofOthersEthical17246810122004006008001,000($2)18VS(.10.7)19“”“”„??“”“”20??21$9,500$1000.81$8110,0006000.3621610,5001,1000.099911,0001,6000.0116221.ABC10010020(perceived-pricingorvaluebasedpricing)A123ABC40402025333433305025253045352015242:10000,101000125000251.03040506102050262273/

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