论公关专业学生核心竞争力培养Ξ

X(,510275):,,,,,,:;;:C93-03:A:100721792(2004)0520004206,,,,21,,,,,,,,,,,(corecompetence),(),,,,X:2004-08-13:(1949),,.,2004245SUNYATSENUNIVERSITYFORUM,Vol124No152004©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,!,,,,:,,,,,,,,,,,,,,(),,,,,,,,,,,:,,::::,,,,:,,;,,,,,,,,,:,,5©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,,,,,,;,,,,,,,,;,,,,,,,,,,()!,,,,,;,,,,,!,,,,,,,,,,,,,:,:,;,;,(),,,,,,,,,,,,,6©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()1,,,,,,,,,,,,,,,,,,2,,,,(1),,,,(2),,,,,,,,,,,,,,,,,()7©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.();();();()5(1):,;;,:,;,;,;,(2),,,,,,(),:,,,,,,,,,,,(),,,,8©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:;;,,;,,,2,,,,,,:(1),,,,,,.,,,,,;,,,.(2),,,,(3),,,,,;,;,(4),,40%,60%40%(:;:),,,,,,,,,,,,(:)9©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.