亿动广告传媒

Madhouse!Inc.亿动广告传媒China’sMostIntelligentMobileAdNetworkOctober16,2006Madhousehasservedatotalof58millionimpressions,with39millionimpressionsservedinSeptemberaloneMediaBuyingAgenciesAdAgenciesAdvertisersMadhouseServicesOverviewWAPSiteAllianceCarrierMediaOn-DeviceClientMediaNote:Targetingcriteriaincludebycity,bycarriersub-brand,byhandsetmodel,andbytimeEffective&TargetedMobileMediaBuyingUseWAPMediaIntelligentlywithTargetedADServingStep3.MADServingintelligentlyservesadifferentadtothesamesitebasedonuserprofile(i.e.,Althoughtheyareonthesamesite(WAPTX),BusinessUserAseesaBMWad,whileShanghaiStudentUserBseesaCokead)Step2.MADServinganalyzeshandsetinformationtorecognizethatStudentUserBhascomeontothesiteandcallsuprelevantdatabaseinfoStep2.MADServinganalyzeshandsetinformationtorecognizethatBusinessUserAhascomeontothesiteandcallsuprelevantdatabaseinfoStep1.BeijingBusinessUserAvisitsWAPsiteWapTX.comStep1.ShanghaiStudentUserBvisitsthesameWAPsiteWapTX.com•OptimizingAdVersionstoAdPositionsAdVersion3AdVersion2AdVersion1AdVersion4AdVersion5AdVersion6Day1Day2Day3AdversionsOptimizedInventoryTimePeriodNewAdVersionsRotationAccumulatedOptimizedInventoryNewAdVersionsRotation……FullyOptimizedInventory……Note:PerformanceoptimizationisachievedautomaticallybyMadServing,whichdeterminesthebestcreativeadversiontoprojectontothebestadpositionthroughconstantlyrotatingandtestingnewcombinationsMadServingAdPerformanceOptimizationTimePeriodTimePeriodCapsbyTimeUnit:Day/Week/Month/CampaignPeriodFrequencyCapMediaBuyingModels:byimpression,byclick,byaction…………MadServingFrequencyandContentCaps•MadServingsupportsmultiplepricingmodelsFixedlocation/timepurchaseCPM(costperthousandimpressions)withreal-timemonitoringCPC(cost-per-click)withreal-timemonitoringCPA(cost-per-action)withfollow-onreporting※Filloutasurvey※Downloadaprogramorcoupon※Callahotline•MadServingenablesadvertiserstosetlimitsonthenumberoftimesindividualsviewads,i.e.,onceperday,3timesperweek,3timespercampaign•DetailedAnalyticalCapabilitySystemWideMacroAnalysisCampaign-SpecificAnalysisAdVersionAnalysisAdPositionAnalysisMadServing—ReportingVisitorbreakdownbyprovinceVisitorbreakdownbyhandsetbrandVisitorbreakdownbycarriersub-brandJan-May2006%ofTotalWAPTrafficbySite051015Monternet13.313.211.31211.8TencentQQ5.7810.812.2103G.net.cn3.43.155.25.9Sina2.12.73.44.25.1Kong.net2.12.62.31.72.6LXYES3.13.43.73.42.5TOM3.53.83.42.72.53GPP5.35.554.52.4JanFebMarAprMayCarrierWAPPortalTrafficRepresentsonly12%ofTrafficMadNetworkPartnerMediaSites•PartneredasanagentwithFractalist,whichrepresentsChinaMobile’sOfficialMonternetPortaltoadvertisers•RepresentsnearlyallmajorWAPsitestoadvertisers,aswellasspecializedsiteswithspecificcontentandusergroupsSMS“coke”to50120TVNewspaperMagazineRadioOutdoorStep1:AllmassmediacampaignscanincludeCokeSMS“DomainName”Step2:UsersendsSMS50120Step3:ThesystemsendsaninteractiveSMSmenuforuser’sfurtheractionsWelcometoiCoke:PleaseReplyto:1.Accumulatepoints2.Checkaccountbalance3.VisitiCokeMobileSite4.RescueSHE5.RegisterandbecomeaiCokememberReply1:PleasereplyandenterthePINCodeReply2:HelloAlex:Youhave12,345pointsforredemptionReplyR:tocheckprizesforredemptionA:toaccumulatepointsW:tovisitiCokesiteReply3:GetxiCokepointseverytimeyouvisitIcokemobilesite–Buy3Get1Free•BaodaoOpticalpusheda“Buy3Get1Free”disposablelenspromotionviaWAPPush•UserscanredeemthephonecoupondirectlyatanyofBaodao’sover400chainstores•Ofthe30,000usersthatreceivedWAPPush,6,500usersvisitedtheBaodaomobilesite,fora22%responserateBaodaoOpticalBuy3Get1FreePromotionEyeExamTotakethetest,firstholdyourphoneanarm’slengthawayfromyoureyesStartEyeExamE0.3CrossMediaMobileMediaCrossMediaSMSOrWAPPushMobileMediaBuyPrintADTV/RadioInternetADWAPSiteIn-StoreExperienceOnlineExperienceOff-LineExperienceBaodaoMobileMarketingPlatform&FlowMMSPushBaodaoManagementTeamJoshuaMaa,CEO&FounderFormerFoundingCEOofRockMobileCorporation,GreaterChina'sleadingMobileMusicEntertainmentServiceProvider,andEVPofTOMOnline,China'slargestWirelessValue-AddedServiceProviderbyrevenueXiaRongrong,VP,BusinessDevelopmentRongRongleverages11yearsofChina-basedprofessional4AAgencyexperience,risingtoGroupAccountDirectorOgilvy&Mather,servingkeyclientsincluding:ChinaMobile,Unicom,Motorola,Jeep,andIBMNelsonHuang,CTOBeforeservingasChiefArchitectforBeijing-based8laOnlineMusic,Nelsonledatechnicalteamofover100peopleasCTOofpAsia(Inforian),theformerChinaInternetcommunityandcommerceleader,offeringtheCICQinstantmessagingplatformandthecoolbid.comthefirstandlargeste-auctionsitethen.CraigWatts,InternationalDirectorFormerInternationalBDDirectorforTOMOnline,Craigbrings6yearsofexperienceinJapanand7yearsinChina,workingasastrategyconsultantinthetelecomandWVASsectors,andasaPRprofessionalwithBurson-MarstellerThankYou