广西师范大学硕士学位论文从象征交换到沉默的大众——鲍德里亚媒介理论研究姓名:潇潇申请学位级别:硕士专业:文艺学指导教师:杨小清;莫其逊20070401I2004JeanBaudrillard1929“”“”,IIIIIFromSymbolicExchangetoSilentMass-----AStudyofBaudrillard’sTheoryofMediaGraduateStudentName:XiaoXiaoTutor’sName:YangXiao-qing,MoQi-xunSpecializedSubject:LiteratureandArtTheoryResearchDirection:WesternLiteratureTheoryGrade:2004AbstractJeanBaudrillardisafamoustheoristofFranceduringcontemporaryperiod.Histheorythoughtswererichandgenerous,havingspreadalloverphilosophy,anthropology,sociology,psychoanalysis,etcwhoseideaonthemediadevelopedaschoolofhisown,whichhasfar-reachingeffect,hisjudgementhasgreatenlightenmentandinsight,butitslimitationsareveryobvious.Heisby“simulation”“hyperreality”and“implosion”theoryoftheTrinityinpostmodernismthoughts.BaudrillardthinksthemonopolyandmonologofthemassmediaandthebewildermentofthemediainformationanlageofsymbolicexchangethatcausetheSilentMass,whichisthetacticsoftheweaksideusedtoresistthemonologofthemediaandinformationoverflow.Worriedaboutperspectiveofcontemporarynewmediatechnologies,Baudrillardhasacriticalattitudetocontemporarymassmedia.Aseriesofconsequencesarecausedirrationalityofmediatechnologies:alltheworldhasbecomea“simulationflow”,signifiedbeinglackedofmeaningflowedeverywhere;everythingisexposedtotheharshandinexorablelightofinformationandcommunication;signsdominatetheworld,subjectivityloseitspreviousprivilege;thestrategiesofthemasscanonlyrestonpassivefatalstrategies.Baudrillard'slatephilosophicalthoughtoftechnologyisatypicaltechnologicaldeterminism.Derivedfromthetheoryofmassmediatechnologyinthemedium-term,itenteredintothelatetechnologicaldeterminismofthepessimistfatalstrategyofobject.Baudrillardcriticizedcapitalismsocietyofitsdigitalization,simulationsandinformationbasedontheanalysesofthemassmediatechnologies.Althoughhistheoryisradicalandridiculous,hehadbeenleadinganewcultureprincipleincontemporarysociety,andprovidingacreativeideaforourunderstandingtheeffectofthenewcommunicationformsonthesociety.Theliteraturesummarization“Themassmediaone-way”toanalysenewrelationbetweenmassesandthemediumofthepoll,tocarryondialecticalthinkingandcriticismtohismediatheory.Incontemporarytechnologicaltimes,notonlytheIVpositiveeffectofBaudrillard's,technologicaldeterminism,namely,thetechnologicalgreatinfluenceonthehumansociety;butalsotheextremismandone-sidedeffectofhisphilosophyoftechnologyshouldbeviewedclearly.Thereforewecandealwiththerelationshipamongmoderntechnology,societyandhumanbeing.Keywords:SymbolicExchange;Bewilderment;Simulation;ImplodeSilentmassesBaudrillard120702119292090(CoolMemoriesII)2030405060[1]1962196360[2]196631968[3]1968(ConsumerSociety,1970),(TheMirrorofProduction,1975),(ForaCritiqueofthePoliticalEconomyoftheSign,1981),(SymbolicExchangeandDeath,1981)3(ForgetFoucault,1987)(TheEcstasyofCommunication,1988)(IntheShadowoftheSilentMajorities1983)(American,1987)(RevengeofCrystal,1990)(TheFatalStrategy,1990)(TheTransparencyofEvil,1990)(OnSeduction,1979)(SimulacraandSimulation,1994)802[4]1968AB4[5]19731967[6][7][8]205[9]/[10]modele()()[11]/1816[12]27019737[13]31()[14][15][16]2[17]8(1)(2)(3)[18]1234[19][20][21]3()()()()[22],[23]9[24]101(MarcelMauss)[25][26][27][28]11[29][30]1226013/[31][32]1960[33]114[34][35]()[36][37][38]15[39]202[40][41][42][43][44][45]16[46]117[47][48]2?[49]()[50]18()[51]:1995()():()()[52]1119220209021[53]212[54][55]22[56]2312/24341967(UnderstandingMedia)[57]25[58][59]26()[60]27[61]28[1][M]20019[2][M]20054[3]-------[M]2001144[4]:[M]2003237238[5]:[M]2003261[6]:20[M]2000193[7]:20[M]2000192[8]:20[M]2000193[9]]W:[M]199310[10]:[M]2001159[11]:[M]2001177[12]:[J]19996[13][M]1999343[14][M],2003139[15][M]2004470[16][M]200513[17][M],2002127[18]:[M]200667[19]:[M]2001333[20]:[M]2001308[21]:[M]200133329[22]-[M]1999154[23][M]2001256[24]:[M]2001326[25].(MarcelMauss1872-1950)[26][M]200176[27][J]199910[28]:[M]200176[29]:[M]200167[30][M]2002101[31]JeanBaudrillard:SelectedWritings[M].Cambridge:PolityPress1988p.207[32]JeanBaudrillard:SelectedWritings[M]Cambridge:PolityPress1988p.208[33]JeanBaudrillard:ForaCritiqueofpoliticalEconomyoftheSign[M]Stlouis:EelosPress,1981,p.170.[34]:[M]200033[35][M]20017[36][J]199910[37][M]2001245[38](MarkPoster):[39][M]2001246[40][M]2003142[41][M]2003142[42][M]2003142[43][M]2003142[44][M]2003143[45][M]200123230[46]JeanBaudrillard:SelectedWritings,ed.MarkPoster,p211.[47][J]200212[48][M]2001338[49][M]2001332~333[50]EB/OL2004-12-9.[51]EB/OL2004-12-9.[52]:[M]2001343~344[53][M]200028[54]JeanBaudrillard:SelectedWritings[MI.Cambridge:PolityPress,1988.p208.[55]2006238[56]JeanBaudrillardSelectedWritings[M].CambridgePolityPress,1988.[57][M]200121[58][M]2001260[59][J]20042[60]JeanBaudrillard:SelectedWritings[M].Cambridge:PolityPress,1988.p.213.[61]JeanBaudrillard:SelectedWritings[M]Cambridge:PolityPress,1988.P210.31[1][M]2000[2][M]2000[3][M]2006[4][M]2001[5][M].1997[6][M]2001[7][M].1997[8][M]1999[9][M]2000[10][M]2000[11][M]2001[12][M]2005[13]-------[M]2001[14][M]2002[15]:[M]2001[16]:[M]202003[17][M]1997[18][M]1997[19][M]2001[20][M]2000[21]W[M]199332[22][M]2003[23][M