佳能数码相机广告

Unitone:AdvertisementWelcometotheunitandreadingCanyouguesswhatdotheyadvertise?CommercialadvertisementsPublicserviceadvertisementsDiscussion:Canyoutelluswhichadvertisementsattractyoumost?Why?Wheredoweseetheseads?Onbillboards,ontheinternet,onTV,innewspapers,inmagazines,orinleafletsgivenoutinthestreets.Aretheygoodadvertisements?Why?Theirexitingimages,brieflanguagesandcreativeideasattractustobuytheproductorleadustodowhattheytellus.(1)Whoisthegirlintheillustration?(2)Howdoyoufeelwhenyouseethechildinthebigeyes?(3)Whatwouldyouliketodoforthechildafterseeingthisadvertisement?(4)WhydoestheadvertisementsayThereishopeforallofus?(5)Fromthisposter,doyouknowwhatdoyouthinkthepurposeofProjectHopemean?Thereishopeforallofus!ProjectHope!(1)Whatdotheillustrationsmean?(2)Whatproblemdotheposterswanttohighlight?(3)Afterseeingthetwoadvertisement,whatwillyoudo?(1)Whatkindofpeopledoyouthinkwillbuythiskindofthings?(2)DoyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisShampoo?Why?Discussion:(1)Whichadvertisementdoyoumakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellusthecompletetruth?Whyorwhynot?Firstreading1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Readthearticleoncemoreandfindtheanswerstothefollowingquestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Answerthequestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Billboards,newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindadvertisements.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.PSAsareoftenplacedforfree,andintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.3)Whyaresomeoftheadvertisementcleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie.In1996.BecauseallofthePSAsaremeanttobehelpful,andwecanoftenlearnalotbyfollowingtheadvicetheygive.Readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticle1)Advertisementsarefoundinmanyplaces.()2)PSAsareonlyfoundinnewspapers.()3)Alladvertisementstellthecompletetruth.()4)PSAsandcommercialadsusesomeofthesamemethods.()5)Commercialadscanoftengiveussomevaluableinformationabouthowtoliveourlives.()6)AnadwarningpeopleagainstsmokingisanexampleofaPSA.()TTTFFFWhatdoyouthinktheymean?1.persuasivea.sending(children)toschool2.promoteb.abletomakesomeonebelievesomething3.intendedc.meantorplannedtodo4.beawareofd.killingoneself5.curese.helpathingoranideabecomepopular6.nationwidef.knoworrealize7.schoolingg.makesanillpersonbetterorsolveaproblem8.committingsuicideh.happenthroughoutacountrybecfghadCommercialadsPublicserviceadsAretheycommercialadvertisementsorPSAs?1)MakeitpossiblewithCanon.佳能数码相机广告2)Thedailymodern日产（尼桑）汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There’snobetterwaytofly.德国汉莎航空5)Thepowerofdreams本田汽车广告6)MakePovertyHistory7)Likenoother索尼产品广告8)TakeTOSHIBA,taketheworld.9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)Thechoiceofanewgeneration.新一代的选择。——百事可乐12)Askformore渴望无限——百事流行鞋13)Impossiblemadepossible使不可能为可能——佳能打印机14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs:PSAs:1\2\4\5\7\811\12\133\6\9\10\14Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionAnexamplefromourtextTheopinion:Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruthSupportingdetails:Allitsaysisthatitfightsitandthatisnotthesamethingatall.Theconclusion:Wemustnotfallforthiskindoftrick!Readthepassageagainanddecidethemainideasforeachparagraphafterdiscussion.Para1Para2Para3Para4Advertisementsareimportantandpopularinourdailylife.Wehavetwotypesofadvertisementsinallkindsofmedia.Weshouldnotbelievealltheadvertisements.Publicserviceadsalwaystellusthetruth.DiscussionWhat’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.------StewartH.Britt做生意没广告犹如在女孩眨眼．你知道你在做什么，但没有其他人知道．－－－布列特Youcantelltheidealsofanationbyit’sadvertisements.------NormanDouglas从一个国家的广告可以看出这个国家的理想．－－－道格拉斯HomeworkRevisethetextwestudiedtodayandtrytoretellthepassageinyourownwords.FinishPartFwithyourpartnertogether.Finishthegap-informationexerciseinPartEbyyourself