全文PDF-我国田径明星广告发展对策研究Ξ

:10012747(2006)0220034203:G80-05:AX1,2,2(11,210096;21,350007):,2004,:;;;ResearchontheDevelopmentofTrackandFieldStarsinOurCountryXIAOPei2cong1,SHIWen2zhong2,LIAOZhi2jin2(11SoutheastUniversity,Nanjing210096,China;21CollegeofPhysicalEducationalandSportScience,FujianTeachersUniversity,Fuzhou350007,China)Abstract:Basedonthetheoryofeconomicsandsociology,thispaperdiscussesthevalueoftrackandfieldstarsadvertisment.ByanalysingtheserialproblemsuchasadvertisingincidentofBaiShaandportraitrightlawsuitafterthe2004OlympicGames,theauthorspointoutthatitisaneffectivemeanstosolvetrackandfieldstarsadvertisementproblembyintroducingagents.Keywords:trackandfield;sportstars;advertisement;agent1,,,,,[1],WTO,,,,1993,,90,,90,6,5,4146%,,,,,2,,,,,,,,,43X:2005206212;:2005208225:(19572),,,;(19572),,,,,;(19792),,,23220063JOURNALOFXIANINSTITUTEOFPHYSICALEDUCATIONVol123No12Mar12006,,100012003200320032004919EMS20041030200410320041019110m,35,,,20,,1000,EMS10003311,,,4384,,,,,,,,;,,,,,,,,312,,,,:,,,,,,,,;,4411,,,,,,,,,,,,412TOP5,,5,,,,,[2],,55111995,,5323,:2[3],,(IMG)5,,,:;,;,;1997,,,,BBC,CGU,,512,3060,,,,,,[3],,,[4],,,,,,,,,,3000,,,,,,,,,,,,,,;;;,;;;,,:[1].[J].,2002,22(2):5.[2].[J].,2005,(3):71.[3],1[M].:,2004.36.[4][N].,2004211205.[5],1[M].:,2001.63223