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[]2002-01-03[],,3,[]1002-5685(2002)02-0061-063(,,100872)[],,,,,,[];;[]G206[]A,,,,,,,,,,,,:,,,,,,162002.2,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,:,,,,,,,,,,,,,,262002.2,,(,),,,;,,,,,,,,,,:,,,;,,,,()(),,,,,(),(),,,,,,,,,,,11(),(),,,,,21(),,,31,()()()()(),,,362002.2,,,,,,?(),,,,,,,,,,,,,,,,,,,;,,,:();();()11,,,;;,,,,,,,,,,,,(,,,,,),,,,,;,,,,,,;,,;,;,,,,;,,,462002.2,,,,,,200112,,,,,,,,,:,,,,,,,,,,,,,,,,,,,,,,,,,()21,,,,,,(),,,,,,,,,,(),,,(),,,,,2001,,,,,21,,20,,:,562002.2,,,,,,,:,,,;,,,,31,,,,(),,,,,,,,,,,,,,,,,,(),,,,,,:,,,110,,200011,,352,,199612,20011,26,292,,20007ThinkingonshapingofStateimagesbythemediaLIUXiao-yan(RenminUniversityofChina,Beijing,100872)Abstract:Acountrysbehaviorandwhetherthecountryitselfisperfectaretheobjectiveelementsandba2sicmeaningofthecountrysimage.However,shapingofacountrysimagecouldnotachievewithoutmassmedia,foracountryinfluencesitspublicopinionsthroughthemassmedia.SotheprocessofcommunicationisacourseofprojectingtheStateimageintoheartsofthepublic.Withmassmedia,buildingacountryim2agehasbecomeanimportanttacheinmoderninternationalaffairsaswellasaneffectivetacticforcountriestogettheupperhandofdiplomacy.Keywords:Massmedia;build;countryimage[:]662002.2